format

What is an HEIC File? Everything You Need to Know

An HEIC is a type of image file that contains compressed data, along with metadata such as the location a photograph was taken, the date it was created, and more. While it does reduce picture information, it typically results in a better representation of the original source than an image saved in JPEG format.

Six Reasons Why the Most Successful Photographers Choose Format

To be successful as a photographer you have to be able to run a business. It’s no longer good enough to take excellent photos, you now have to manage daily tasks to help land more clients, while ensuring existing clients repeat their business or bring you referrals.

Format Launches Workfow: Adds Gallery Support and Business Tools

Format, a website-building platform that competes with the likes of Squarespace, has announced Workflow: a new suite of tools designed to help professional photographers run their businesses. Additionally, in support of the struggling industry due to COVID-19, a Pro account is free for the first year.

The Problem with Using Large Format Lenses on a Digital Camera

Large format photography still enjoys the status of a noble branch in image-making. Legendary names like Planar, Dagor, Heliar, Symmar, and Angulon -- to mention just a few milestones in lens’ history -- bear an almost supernatural aura of excellence.

ProGrade Digital Skips XQD Memory Cards, Pushes for CFexpress

ProGrade Digital, the new memory card company launched in mid-February 2018 by a group of former Lexar executives, is trying to stay ahead of the game in the memory card format wars. It will not be making any XQD cards, and instead the company is pushing for the CFexpress format.

Why You Should Try Soaking 35mm Film in Ramen Soup

Submerging your film in liquid might not seem like a good idea, but when done properly it’s a photography technique that can garnish unexpectedly beautiful results. Without any post-processing work, you can get a distorted effect with vivid streaks of color and interesting textures.

The Life and Work of Doctor-Turned-Photographer Zun Lee

By day, Zun Lee is a doctor in Toronto, Canada. When he's not working, he's often unwinding from stress with a camera in hand. As a self-taught photographer, his documentary and street projects have caught the eye of The New York Times, The New Yorker, Magnum, and more.

The 8-minute video above by Format's InFrame is an inspiring look at Lee's life and work.

FLIF is a New Free Lossless Image Format That Raises the Compression Bar

Every so often, a new image format comes to town and attempts to overthrow the established order of how images (and photos) are saved and shared. In 2010, Google announced a new format called WebP, which promised to speed up the Web by shrinking file sizes without hurting quality. Last year, well-known programmer Fabrice Bellard unveiled a format of his own called BPG that claimed to pack the same quality of JPEGs at just half the size.

Now there's a new contender that raises the bar (and shrinks file size) even more. It's called FLIF, which stands for Free Lossless Image Format.

Here’s Why Instagram Chose to Break the Frame

Instagram cracked the restrictive barriers of its iconic square format yesterday, announcing to the world that it intends to remain the dominant platform of the visual content world. Initially created so that the every picture could be seen full screen on any device and any orientation, the square frame also incidentally made reference to the Polaroid format, adding another touch of the nostalgia that made Instagram so popular. So why change it?

6 Top Online Photography Portfolio Hosting Options

Your photography deserves a website that can showcase its creativity and beauty... without breaking the bank. Former TIME CEO and Curator Gallery owner Ann S. Moore told us in a recent interview, “Shame on you if you don’t have a website! You absolutely have to have one!” Today we'll be looking at a few of the top industry solutions for hosting your photography portfolio in style.

How JPEG Handles Colors and Compression

Want to understand the math and science behind how JPEG files store your digital photographs? The YouTube channel Computerphile has a new series of videos on the JPEG. They're a bit long and heady, but you may find them interesting if you've ever wondered about the technical details behind one of the world's most popular image compression methods.