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Format Launches Workfow: Adds Gallery Support and Business Tools


Format, a website-building platform that competes with the likes of Squarespace, has announced Workflow: a new suite of tools designed to help professional photographers run their businesses. Additionally, in support of the struggling industry due to COVID-19, a Pro account is free for the first year.

Format says that Workflow’s user-friendly tools are designed to make it easy for photographers to impress clients with visually appealing, password-protected galleries for collaboration and proofing. The addition of this feature expands Format’s competitive viability against options from Zenfolio, Smugmug, Pixiset, and others.

Workflow supports branded file transfers up to 10GB, has sharable galleries housing unlimited numbers of images, and the Format says the system can assist organization through contacts management, labels, and project notes. Additionally, Workflow integrates seamlessly into Format’s current platform making it easy to add for existing customers.

Workflow’s pricing is broken down into four tiers. The first tier is free and allows for 10 client galleries, 2GB of file transfers, unlimited contacts, gallery password protection, and Lightroom and Capture One integration.

The first paid tier is called Pro and usually costs $15 per month but is the one that is free for those who sign up before the end of March. That ups the client galleries to 50, the file transfers to 5GB, and adds a free domain name for one year.

The Pro Plus plan costs $25 per month billed annually and $35 per month billed monthly which buys you 100 client galleries, 10GB of file transfers, and adds free “professional email” from Google for one year.

Finally, the fourth tier is the Unlimited plan, which costs $40 a month billed annually or $56 billed monthly. For that, you get 250 client galleries with the rest of the plan matching the Pro Plus plan below it.

All four plans promise 24/7 customer support, but only the Pro Plus and Unlimited plans get what Format calls “priority support.”

As mentioned, Format is offering a year of Pro membership access to Workflow to help mitigate the financial impact that the photography industry has suffered due to the COVID-19 pandemic for those who register before the end of March.

Editor’s Note: The original article incorrectly stated Format’s Portfolio Plan pricing instead of the new Workflow pricing. This error has been corrected and we apologize for any confusion this may have caused.