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Apple's revolutionary Vision Pro AR/VR headset is slated to arrive early next year for $3,499, and developers have already been working on software for the device.

Drake has been making fans "cry" at his concerts by using Snapchat's augmented reality (AR) "Crying Lens" filter on attendees during his current tour.

Snapchat has announced Lens Creator Rewards, a new program that pays augmented reality creators who make popular Lenses.

Google Translate is already pretty good at automatically translating an entire web page's text from one language into another, but a new update lets it do the same for text that lives inside of photos.

Fans attending World Cup games in Qatar can now see live stats for the players in front of them by pointing their smartphones at the pitch using augmented reality (AR).

XRAI Glass has launched a pioneering pair of augmented reality (AR) smart glasses that allow deaf people to see conversations in real-time.

Seven years after discontinuing Google Glass, the Californian tech giant has announced it will begin to publicly test augmented reality (AR) glasses.

A Shopify developer has shown a demonstration of an augmented reality (AR) experience that lets users "reset" a room and remove all furniture, which gives a peek at the power of Apple's recently announced RoomPlan AR API.

The Smithsonian's collection of historical artifacts is so large that only 1% of its 150 million piece collection is showcased at any given time. Mixed with age and fragility, the museum is quickly virtualizing its collection to be viewed online.

Some of the biggest names in technology have banded together to form the Metaverse Standards Forum to create open and consistent standards for interoperability in an open metaverse.

Amazon has announced a way to virtually try-on shoes through augmented reality (AR) via the camera on a smartphone. The feature is designed to give shoppers an idea of how shoes will look on their feet, but will not be able to tell them if they truly fit.

Samsung has developed what it claims is the industry's highest performing Universal Flash Storage (UFS). Called UFS 4.0, it boasts speeds twice as fast as the previous generation with read speeds of up to 4,200MB/s and write speeds of up to 2,800MB/s.

Snap Inc., the company behind Snapchat, has purchased brain-computer interface startup NextMind whose technology could be used to directly control augmented reality (AR) tools just with thought, like the Spectacles or forthcoming camera drone.

Autonomous drone maker Skyfish has announced an official technical integration with Sony's Alpha series mirrorless cameras which the company says will "deliver high-quality data capture and drone-enabled web based photogrammetry"

Tile has announced a new lineup of Bluetooth tracking devices including the first-ever tracking tag that supports Ultra-Wideband (UWB) for both iOS and Android devices. It also leverages an augmented reality interface to make finding it with a smartphone easier.

Coeur d'Alene entrepreneur Chris Whalen has announced a new app called Histork which leverages Augmented Reality (AR) to "bring history to life through the screen of a cell phone."

Snapchat has historically been a messaging and fun communications app, but the company appears interested in shifting that narrative through Scan, a feature that lets the app identify a host of objects in the real world, from clothes to dog breeds.

The Ernst Leitz Museum in Leitz Park, Wetzlar is a modern museum dedicated to photography that, in October, will open a facility where visitors will be able to enjoy what it calls an interactive photography experience.

T-Mobile has announced that it will equip players at Major League Baseball's (MLB) 2021 Home Run Derby in Denver with point-of-view (POV) cameras on their helmets and allow viewers to witness the game as if they were on the field.

Photographer Reuben Wu has released the final chapter of his groundbreaking Lux Noctis project, which involves lighting large-scale landscapes with drone-mounted lights. Titled "An Electric Storm," the digital artwork has an incredible physical installation that combines a print with AR light projection.

Confirming a report from early March, Snap has officially announced its ambitious next-generation augmented reality (AR) Spectacles. They sound incredibly ambitous, but they also aren't for sale.

A designer duo has created a first-of-its-kind lens that can record 360-degree spherical video content that doesn't need to be stitched in post-processing and can be used with any conventional camera.

Snap is working on its next-generation glasses that will be able to layer Snapchat lenses (which are augmented reality effects) onto the environment without needing to use a smartphone camera, according to a new report. It has also reportedly revived its plans to introduce a selfie-drone.

There's a new app that lets you shoot portraits of virtual models in your real-world location. It's called Augmented Reality Photo Studio.

Blocker is a new augmented reality app that could change the way you plan your next shoot. The app allows you to "shoot" with a variety of over 400 different virtual camera types, introducing objects into the real scene in front of you via your smartphone's camera.

Snapchat has been rolling out a continuous stream of new filters, but the latest ones are rather unusual. Following the trend of Snapchat working with augmented reality, the new additions will totally transform a boring blue sky into something far more dramatic.

In addition to stepping on Photoshop's toes, Google also spent some time at yesterday's keynote showing off something called "Google Lens": a technology that basically turns your phone's camera into an artificially intelligent visual search tool.