The majority of "photos" you see these days when you flip through an IKEA catalog are actually purely computer generated images, but some of the shots are still done in a photo studio. To promote its 2017 catalog, IKEA released this humorous 2-minute tongue-in-cheek video that offers a glimpse into the minds of a few of the models involved in the photo shoots.
If Puma or Nike or anybody else wants to photograph Usain Bolt from now on, the fastest man in the world says they'll have to do it on Jamaican soil. It's a decision Bolt made in order to help bolster his country's economy and help people back home.
In today’s digital age, a budding photographer would find it hard to believe that physical mailers would be an important aspect of their marketing strategy. The reality is not only are they important but they are also essential.
My name is Dana Neibert, and I'm an advertising photographer based in Coronado, California. I recently shot a series of portraits of Flo from Progressive Insurance. Here's a look at the project.
There's something incredibly touching about a photograph of a mother-to-be cradling her belly and gazing sweetly at her unborn child. Unfortunately, thanks to these beer ads, you're never going to be able to look at those photos the same way again.
London's new mayor Sadiq Khan was only elected last month, but he lost no time fulfilling a big campaign promise. Now that he's in office, Kahn is officially banning all ads that "conform to an unrealistic body image" in the London transit network.
Remember Flag? Back in 2014, the then-nascent idea raised over $150K on Kickstarter to launch a 100% free, ad-supported photo printing service. Today, that dream became an honest-to-goodness smartphone app reality.
The airline Emirates is a sponsor of the French Open championship in tennis, and one of its advertisements at the tennis matches is an aerial camera in the shape of an Airbus A380.
Bill Cahill is a commercial photographer based in New York and Los Angeles who specializes in capturing liquids in motion. He was recently commissioned to shoot an ad campaign for Peet's Coffee. The 11-minute video above offers a behind-the-scenes look at not only this specific project, but Cahill's career journey as well.
The convergence of motion and stills in advertising productions has been on my radar for a while now. More and more, I’m being asked to create video content alongside stills productions for clients and, while this comes with many additional challenges that most clients aren’t aware of, I really enjoy shooting motion as much as stills and have tried to find ways to create both types of content that has a consistent look and feel that brands require for ad work.
How far is too far when it comes to advertising photography? Calvin Klein has a risqué reputation of flirting with the border between acceptable and inappropriate, but one of their recent underwear ads may have crossed that line.
A few days ago I met up with two younger photographers at a coffee shop in San Francisco.
I have always seen myself as a young, up and coming photographer, but after two decades in photography I guess I’m now among the established, “older guys”.
Can Apple make you cry and want to call your mom in 30 seconds? They're gonna try. In the latest addition to the Cupertino brand's famous 'Shot on iPhone' campaign, Apple has put together a touching montage of photos and videos or real moms that might just put your tear ducts to work.
The Citizens Advertising Takeover Service (AKA C.A.T.S.) just launched a funny, ridiculous Kickstarter campaign that seeks to do something awesome: they want to replace every single ad in a London Tube station with pictures of cats.
No matter how lucrative it might be, maintaining your pets social media accounts can be a lot of work. But what if your puppy could shoot and share their own photos, without your help? With this vest from Pedigree, they can.
Usually the term "top dogs" is used metaphorically; in this case, we're being literal. The most popular pooches on Instagram, it recently came to light, are raking in money by the thousands for every product placement photo they post.
Gap is apologizing this week after a photo in its new Gap Kids ad campaign sparked controversy for a "racially insensitive" pose. The photo shows a white child model resting her arm on a black child's head.
The department store chain Lord & Taylor has agreed to settle charges with the Federal Trade Commission (FTC) for deceptive marketing on Instagram. The company paid popular users up to $4,000 to post a single photo of themselves wearing a dress.
All the numbers have been pointing upwards for Instagram. In fact, a recent analysis shows that Instagram will be used by 1 in 3 person, in the US, by 2020. With 400 million active users today, it is the only platform where people exclusively take and share visual content and nothing else.
During the Oscars this weekend, the website hosting service Squarespace will be airing a new commercial featuring photographer …
Facebook ads are some of the best and cheapest sources for advertising a new wedding photography business.
When I first started wedding photography a few years ago, business was slow. I got all my inquires through Gumtree (an English version of Craiglist) and organic search traffic, and I only booked around 8 weddings in my first year. I still had a day job at this point, so could still get by.
With each new iPhone model, Apple has been gathering some of the world's best photos captured with its phone for its global "Shot on iPhone" ad campaigns. Last year we shared 20 of Apple's favorite photos that were captured with the iPhone 6.
Today Apple is launching a new World Gallery titled "Shot on iphone 6S." Here are 17 of Apple's favorite portrait photos captured with its latest phone camera.
(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));Accidents Happen. We've got you covered!Canon is offering complimentary CarePAK protection coverage for select gear purchases at B&H through January 9, 2016!Details: http://bhpho.to/1PTopmqPosted by B&H Photo Video Pro Audio on Wednesday, December 23, 2015
Canon is currently running a special promotion in which photographers purchasing gear through authorized dealers will receive a free 13 months of CarePAK priority service and accident insurance (which protects from accidents such as careless drops and spills).
To promote CarePAK coverage of its products, B&H recently published the video above that shows careless and unlucky photographers having their gear damaged and destroyed in all kinds of painful ways.
Canon's latest billboard ad campaign in New York City does more than promote the camera brand: they can actually help you shoot better photos. Each of the fixed and mobile truck billboards is updated in real time with useful photo tips you can use on the spot.
Weddings are a seasonal thing. They really pick up in spring, roll on at a steady pace through summer and then spike into the fall. But then comes November, when the frenzy of peak wedding season slows down, it can be tempting to hibernate until spring. If you’ve had a particularly busy year, it may actually be necessary for you to cool your heels for a minute.
There are deadlines and then there are deadlines… this is the latter.
Arizona State University’s advertising campaign is one that I have now shot for 10 years. It is one that I always use to push the logistical boundaries that I had previously been inflexible towards, for the sake of art and knowledge. Photographing it is a practice in embracing the unknown and evaluating previously conceived notions of what is possible and what is not. This year’s photoshoot existed well within the impossible…
A couple of days ago, photographer and retoucher Clint Davis shared a guest post about how he created composite photos for a Mercedes-Benz Sprinter 4x4 brochure. Turkish photographer and retoucher Burak Erzincanli was also recently commissioned to create a composite with a Mercedes Sprinter.
Actress Kate Winslet is taking a stand against unrealistic beauty retouching in the ad industry. In addition to speaking out publicly against the practice, Winslet has even included a "no retouching" clause in her modeling contract with cosmetic giant L'Oréal.
Los Angeles-based photographer Dave Hill was recently commissioned to shoot a print campaign for the 2015 Jeep Wrangler. He ended up doing most of the shoot on 35mm film after doing some test shots on digital.
The 10-minute video above is a behind-the-scenes look at how the photos were made.
The New York Times published an article about brands using user generated content (UGC) without explicit permission. When a woman named Shereen Way posted a photo of her daughter to Instagram with the hashtag #crocs, Crocs pulled the photo and posted it to their website with other user photos.
It was only much later that Crocs sought explicit permission from Ms. Way, which she declined. And how did they ask for permission? “Please respond with #CrocsOK.”