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Apple Releases Tear-Jerking ‘Shot on iPhone’ Ad for Mother’s Day


Can Apple make you cry and want to call your mom in 30 seconds? They’re gonna try. In the latest addition to the Cupertino brand’s famous ‘Shot on iPhone’ campaign, Apple has put together a touching montage of photos and videos or real moms that might just put your tear ducts to work.

All the photos and videos in the ad are, of course, shot on the iPhone.

(via Co.Create)