2025 was perhaps Sigma's biggest year ever as far as product launches go, with not only a huge number of lenses released but also the announcement and delivery of the BF camera. With the economic climate shifting, PetaPixel sat with CEO Kazuto Yamaki to discuss what the company's future looks like.
Cyme, the makers of macOS AI-powered photo management app Peakto, announced today that it is bringing a significant new version of Peakto to Adobe MAX 2025 in Los Angeles next week, including a public beta version of its new Peakto plugin for Adobe's video editor, Adobe Premiere Pro.
The Osmo 360 is something of a reverse situation for DJI. Rather than being a category leader in this respect, the device is more of a response to what competitors like Insta360 have been doing. That widens the scope and scrutiny for what a camera like this could and should be, given the versatility DJI claims it has.
The 2025-26 NBA season tipped off this week, and Covers.com dove into Instagram data to determine which NBA arena is the most frequently photographed.
We tested ProMaster’s latest lighting products, including the groundbreaking Air Support Light Stand and the Ultrasoft US1014RGB LED, a great companion to ProMaster's new stand. Together, they comprise a setup that is fast to deploy, easy to control, and capable of producing beautifully soft, color-accurate light -- a combination that feels purpose-built for hybrid creators who move seamlessly between photo and video work.
The German Society for Nature Photography (GDT) has announced the winners of its annual European Wildlife Photographer of the Year competition, one of the world's most prestigious nature photography competitions. This year's winning photos are jaw-dropping, and in some cases, heartbreaking. Nature can be as brutal as it is beautiful.
French camera company Pixii is teasing a brand new camera. It will be the company's fourth model, following the Pixii, Pixii+, and Pixii Max, all of which shared the same basic form factor. The new camera looks much different.
The Nordic country of Sweden has over 260,000 islands -- the most of any country in the entire world. Recently, photographer Bernhard Lang explored a handful of them from above, picking out patterns that are invisible from the ground.
Hot on the heels of releasing a pair of new lenses in the past week, including the Viltrox 50mm f/1.4 Pro and the Viltrox AF 85mm f/2 Evo, the prolific Chinese lens maker took to Reddit to host an "Ask Me Anything," or AMA.
Award-winning photographer Joe Vitti remembers the night he encountered Bruce Springsteen in a small-town campus bar in 1976, ultimately capturing just one single shot. But what a shot it was of the rock star known as "The Boss."
Scientists used two high-speed cameras recording at 1,000 frames per second to capture the lightning fast action of a venomous snake bite. The snakes can react in less than 100 milliseconds.
Generative AI is coming to Instagram Stories. Users will now be able to edit photos and videos by simply typing in a prompt. For example, in the image above where a group of people have been removed from the background.
Earlier this month, Chinese smartphone maker Realme (stylized "realme") announced a strategic partnership with Ricoh Imaging, promising the mobile industry's "deepest imaging collaboration in street photography." The fruits of the partnership were revealed this week with the Realme GT8 Pro, which sports a customizable camera island and significant Ricoh GR influence throughout.
Taylor Swift and Travis Kelce's engagement photos broke Instagram records in August and set into motion new photography trends. A photographer alleges that, capitalizing on the buzz, Realtor.com stole her photos of Kelce's mansion, where he proposed to Swift.
Panasonic has expanded its Lumix S9 lineup with three new silver-top colorways exclusive to the European market, and they could make photographers elsewhere envious.
The Camera Store (TCS), one of the largest and most popular photography retailers in Western Canada, experienced another devastating break-in early this morning, October 23.
Leonardo DiCaprio and director David Fincher are movie titans of the modern age; therefore it is surprising that the two have never worked together. Unless you count the time the pair tested a RED camera together in 2010 for a clip called The Match.
Ring's founder, Jamie Siminoff, has returned to the company, determined to "Make neighborhoods safer." To that end, Siminoff thinks that artificial intelligence could help Ring not only achieve its original mission but also eliminate most crime.
The "M" in the Leica M series stands for Messucher, which refers to a large and accurate rangefinder incorporated with a viewfinder. For decades, this Leica rangefinder system has been synonymous with its brand and is the basis for the charming shooting experience that Leica M cameras are famous for. But with the Leica M EV1, Leica has forged a new path, and it is sure to polarize its fans.
Leica has announced the Leica M EV1, the company's first-ever M-Camera with an integrated electronic viewfinder. Leica calls the M EV1, which includes many of the same features as the M11 series digital rangefinders, a "significant milestone in its history."
An Australian photographer has settled his lawsuit against a gallery accused of charging customers to recreate his photographs as paintings.
A recent survey of 2,000 U.S. adults found 44% of them would consider using an AI headshot, and this is reportedly playing out in real life as professionals increasingly opt for the controversial images for LinkedIn or a CV.
Fujifilm has a crowded lineup of cameras, which, from an optimistic viewpoint, offers photographers many choices. However, from a pessimistic viewpoint, the degree of choice can be intimidating to beginners. This is part of why it is so important to have a solid entry-level camera to welcome new photographers into the Fujifilm family. For many years, the X-T30 series has served this role well, and now a third version has arrived. Priced at $999, it keeps photography affordable.
Alongside the new Fujifilm X-T30 III camera, Fujifilm also revealed a new X series zoom lens, the Fujinon XC 13-33mm f/3.5-6.3 OIS. It is the smallest X Series zoom lens yet.
Fujifilm has announced the X-T30 III, the company's latest entry-level interchangeable lens camera. The photography-first camera combines Fujifilm's tried-and-true 26.1-megapixel X-Trans CMOS 4 image sensor with the company's latest X-Processor 5 image processor, all while keeping the price accessible.
The Nikon Comedy Wildlife Awards have shared the 40 finalists for its highly anticipated 2025 competition. The shortlisted photos are not only hilarious but also demonstrate very impressive photographic skills.
As photographers, we often obsess over our gear. We meticulously research the latest mirrorless bodies, spend hours comparing lens charts, and invest thousands in lighting, tripods, and editing software. Our camera bags are often brimming with highly valuable assets, assets we diligently protect with insurance, cases, and careful handling.
A new scam on TikTok supports the adage: If it's too good to be true, it probably is. Cybercriminals are using TikTok videos to promise free access to otherwise expensive software, including Adobe Photoshop. However, these are fronts to steal user data and take control of people's systems.
Reddit user dontcountonmee was recently out taking photos of an abandoned house when he found a film camera that still had a roll of film inside. He took the film home and developed it to see what was on the roll.
Three albums containing previously unseen photographs of events surrounding Iran’s Constitutional Revolution (1905-1911) will be offered at auction on Friday, October 31, at London auctioneers Roseberys, with an estimate of $13,000 to $20,000 (£10,000–£15,000).
