cgi

BBC’s Olympics Studio Was Fake, Made with a Game Engine

The recently-concluded 2020 Olympics weren't different just for athletes and spectators because of the coronavirus pandemic, but also for news outlets that covered the games. For example, the BBC shows how its Tokyo studio was entirely faked, recreated within Epic's Unreal gaming engine.

IKEA Used a CGI ‘Influencer’ as the Model for Its New Ad Campaign

IKEA's transition from photography to all-CGI advertising is almost complete. After moving most of their catalog "photography" over to CGI many years ago, IKEA Japan's latest ad campaign takes this approach to the next level by using a CGI model. Specifically, the campaign features CGI Instagram 'Influencer' Imma.

Incredible Game Engine Demo Blurs the Line Between CGI and Reality

Earlier today, Epic Games released a "first look" at the Unreal Engine 5 video game engine, and the results are mind-blowing. Using a gameplay demo running on a Playstation 5, they showcase an environment that is so close to photorealistic that it's often hard to tell the difference.

This Sneaky Ode to Compositing Has a Lot More CG Elements Than You Think

Visual effects artist Roy Perker is tired of people saying that VFX and digital compositing "looks fake." So he created this fun little video to show off his own compositing skill, and educate people on what it takes to seamlessly blend real footage and computer generated imagery on screen.

These Picture-Perfect Outdoor Scenes Are Entirely CGI

Most of the photos in IKEA's catalog are CGI these days, and more and more video games are adding serious photo modes. As the virtual and photographic worlds converge, we'll be seeing more and more demos of photorealistic CGI that may trick our eyes. Here's one example.

This is a Star Wars Action Scene in the Age of CGI

One of the gripes Star Wars fans have about Episodes 1, 2, 3 is that George Lucas relied heavily on CGI rather than the brilliant practical effects that were found in the original trilogy. Many of the action scenes were simply actors waving light saber sticks around on giant green screen sets.

Why Photoshop Sucks (Except It Doesn’t)

Popular YouTube filmmaker and VFX artist Freddie Wong released this video a couple of days ago that has a lot of people talking. It's titled "Why CG Sucks (Except It Doesn't)." Over the course of 7.5 minutes, Wong argues that computer generated visual effects often get a bad rap because it's the bad CG that everyone notices -- by definition, good CG is largely invisible to audiences.

This is How Much Diamond is Extracted from Massive Diamond Mines

In the world of diamond mining, huge open pits are dug into the Earth in order to find and extract a relatively small amount of usable diamonds. For his new set of images in his ongoing For What It's Worth project, photographer Dillon Marsh created a series of photos showing this dramatic comparison.

Recreating the Incredibly Accurate CGI Black Hole in Interstellar with In-Camera Elements

The black hole in the highly-anticipated Christopher Nolan blockbuster Interstellar has already made headlines. Put together with some serious mathematical help from astrophysicist Kip Thorne, it was so accurate he's actually going to get a few academic papers out of it.

It is, however, 100% CGI and as such outside of our purview as photographers... until now. Just a few days away from the movie's debut, Shanks FX and PBS decided to recreate the effect using all in-camera elements they've shown you how to create before.

Conceptual Ad Photo Shoot Opts for Thousands of Balloons Over Photoshop Trickery

In a day and age when it’s almost always more time- and cost-effective to use CGI for more complex photoshoots, it’s refreshing to come across amazing work that was done almost entirely in-camera and by hand.

Such is the case with the above photo series created by Getty Images Art Director Lauren Catten and photographer Martin Barraud, who teamed up for these wonderful conceptual photos.