firstlook

The First Look Debate from a Wedding Photographer’s Perspective

Normally when I write articles about photography, I’m not very polemic -- I try to stay neutral and give advice that photographers can apply to their own personal wedding photography style even if it differs from my own. I care more about giving people solid advice than worrying about clickbait.

Nikon Z 400mm f:2.8 TC VR S

Nikon Z 400mm f/2.8 TC VR S Review: A Glimpse of Greatness

The full-frame Nikon Z 400mm f/2.8 TC VR S has many long-lens photographers excited about being the last piece of glass they’ll ever need to buy. With a built-in 1.4x teleconverter effectively replacing the need for a 500mm or 600mm f/4 and state-of-the-art optics from Nikon, there’s potential to be something truly special.

First Look: Sigma 35mm f/2 and 65mm f/2 DG DN C

Earlier this month, Sigma announced three new lenses for Sony E and Panasonic/Leica L Mount cameras: The Sigma 35mm f/2, 65mm f/2, and 24mm f/3.5. These lenses, while bearing the “Contemporary” badge, are part of a new “I series” category.

First Look: Is the Fuji XF 50mm f/1.0 the Ultimate X-Mount Portrait Lens?

A while back, Fujifilm announced that they were working on a 33mm f/1 lens. Recently it was announced that they had scrapped that lens to work on a 50mm f/1, which would result in a more compact lens. With a super-fast 56mm f/1.2 already in the Fuji lens lineup, will a 50mm f/1 be different enough? We were lucky enough to get a sample 50mm f/1 to test out for a short while.

First Look: Flashpoint XPLOR 1200 Pro and R1200 Ring Flash

Ring flashes have always been among my favorite lighting tools. They can be used as effective key lights in certain situations, but I more often use them as front fills, as part of a multiple light setup.

First Look: This is the Upcoming Pentax APS-C Flagship DSLR

Last week, Ricoh revealed that it would be releasing a new flagship Pentax APS-C DLSR in 2020, but they shared very few details and only one low-resolution photo of the upcoming camera. Fortunately, photographer Niels Kemp was at the Pentax 100 Years of History event in The Netherlands, and sent us a few first-look photos.

Nikon 500mm f/5.6 Spotted. It’s TINY!

Nikon announced last month that it's developing an ultra-portable 500mm f/5.6 PF ED VR lens. Here's a photo of the actual lens -- as you can see, Nikon wasn't kidding when it said the 500mm lens is "ultra-portable."

Review: The Sigma 70mm f/2.8 Art is a Macro Lens Worthy of Your Bag

The Sigma 70mm f/2.8 DG Art Macro is the first prime macro lens to sport Sigma’s “ART” badge. Unlike most of the Art lineup, the size is closer to the Contemporary lineup of lenses. Sigma themselves say that this lens is designed with optical quality as a priority over autofocus speed.

Hands-On with the Sigma 14-24mm f/2.8 Art ‘No Distortion’ Lens

For Canon and Nikon shooters looking to get a fast ultrawide, the choices in the past have been the Nikon 14-24mm f/2.8, Canon 16-35mm f/2.8, and Tamron 15-30mm f/2.8 VC. Or, go with an f/4 lens and get the Canon 11-24mm or Sigma 12-24mm. Sigma has now joined the mix with its own 14-24mm f/2.8, and we got a chance to use it for a few days to see how it performed.

Hands-On with the RED Hydrogen One $1,200 Holographic Smartphone

At the beginning of last month, cinematic camera manufacturer RED announced that its very first smartphone, the RED Hydrogen One, was in production. In this 6-minute video, tech reviewer Marques Brownlee takes a look at a couple of prototypes of the new RED smartphone which the company sent him exclusively to check out.

A First Look at Sigma’s Monster Prime, the 500mm f/4 Sport

Sigma’s new 500mm f/4 Sport is getting a lot of attention. It might be because it’s the first telephoto prime in its new ART/SPORT series of lenses, or it might be because of the price tag of $5,999. That’s $3,000 less than the Canon and almost $4,300 less than the Nikon, while only being $1,000 more than the older Sigma 500mm f/4.5.

Here’s a First Look at ON1’s Upcoming RAW Photo Processor

Back in April 2016, ON1 announced Photo RAW, the first all-new RAW photo processor to emerge in a decade and one that uses crowd-sourcing for innovation. To give the world a taste of what's coming, ON1 just put out the 3.5-minute video above with a first look at the upcoming software.

Zenit is Back! First Look at New 50mm f/0.95, 50mm f/1.2, and 85mm f/1.2

News broke back in February that Russian camera manufacturer Zenit was going to come back and take on Leica in the luxury camera market. But the first Zenit products to see the light of day aren't cameras, it's three very fast KMZ/Zenit lenses: the Zenitar 50mm f/0.95, 50mm f/1.2, and 85mm f/1.2.

The First Leaked Photo of the Olympus PEN-F

Olympus is rumored to have a new Micro Four Thirds mirrorless camera called the PEN-F up its sleeve, and today we just got our first look at the upcoming camera. The leaked photo above shows what the black version of the camera looks like with the M.Zuiko 75mm lens and an optional grip attached.

A Hands-On First Look at the New Nikon 200-500mm f/5.6E VR

My name is Tanner Johnson, and I'm a local photographer from Bozeman, Montana, who works at the local camera store, Bozeman Camera. We recently received the new Nikon 200-500mm f/5.6E

Two days ago, I was able to take it out for a quick field test and was pleasantly surprised. I'm shooting on a Nikon D3s and have been on the lookout for a solid but affordable 500mm wildlife lens option that didn't break the bank.

Leaked Photos Show the Upcoming Olympus OM-D E-M10 Mark II

Back in January 2014, Olympus expanded its OM-D mirrorless camera lineup by introducing the affordable E-M10, touted as "the OM-D for all." By eschewing weather-sealing and some other features, Olympus was able to shave hundreds of dollars off the price tag. Now, as the original E-M10 nears its 2nd birthday, Olympus is ready to announce its successor, the E-M10 Mark II.

This is the Upcoming Yongnuo 50mm f/1.8 for Nikon

We reported at the end of last year that Yongnuo was planning to expand beyond Canon lens clones and begin offering thrifty lenses for Nikon DSLRs by the end of 2015. It looks like the lenses are just around the corner: Yongnuo is already showing off the new lenses over in China, and here's a first look at them.

Hands On with the New Leica Q

Leica officially announced their new full-frame Q series camera this morning. The beautifully compact unit features a 24-megapixel sensor and built-in Summilux 28mm f/1.7 lens. Designed for performance on the go, we got a chance to sit down with the Leica Q and get a better feeling for its aluminum and magnesium alloy constructed body. Does the Leica Q feel like $4k? We are going to find out.

Is This a First Look at Canon’s Upcoming Large Sensor PowerShot Camera?

Update: Oops. It turns out the camera was already named and shown by Canon last month. Please see the update below.

CES 2015 came and went, and there is still no mention of the large-sensor, large-lens PowerShot camera that Canon started teasing late last year. However, a new photo put up on Canon Netherlands' PowerShot page appears to show a camera that doesn't officially exist yet -- could this be a first glimpse of the upcoming PowerShot for pros?

A First Glimpse of the Upcoming Panasonic GF7

Here's the first leaked photo of the upcoming Panasonic GF7, the followup to the GF6. As you can see, the company is going after a much more "retro" look with this camera line (as is popular in the industry right now).

The camera is rumored to have a 16-megapixel Four Thirds sensor, an ISO range of 200 to 25600, and a 1.04-million-dot tilting LCD screen that swings open 180 degrees.

The First Leaked Photos of the Olympus E-M5II

The first leaked photos have emerged showing the upcoming Olympus E-M5II. The camera is a followup to the popular Olympus E-M5, a camera announced back in 2012 that shook up the camera world with its retro styling.

Did You Know: We Don’t Have a Clear Photo of Pluto, but Next Year We Will

Pluto has had a rough existence. Discovered February 18th, 1930, the largest object in the Kuiper belt has gone through a number of classifications, eventually settling on "dwarf planet" at this point in time.

The interesting thing is, as much as we may know about this dwarf planet, we don’t have a very good idea of what it looks like. Scientists have yet to take a clear photograph of Pluto, but around this time next year (on July 14th, 2015, to be exact) that'll change.

Tutorial Shares Tips for Capturing the ‘First Look’ at a Wedding

Wedding photography has grown exponentially over the past decade, and with that growth has come some new trends in weddings that weren’t nearly as prevalent before. One of these is the ‘first look,' the moment that the groom first sees the bride in her dress, and a moment that is quickly becoming a must-capture.

The above video, put together by B&H in collaboration with photographer Joe Buissink, shows just how to get the most out of this rising trend.

Return of the Legend: Hands-On with the Ricoh GR

This is a “first look” preview of a pre-production unit of the Ricoh GR, which I have been fortunate enough to get my hands on -- for a day. My time with it is limited to the half-day of shooting I had, and I am only sharing my initial impressions of it.

The images are selected to demonstrate the fast response of the Ricoh GR, and not the noise performance because it will not be fair to make any judgment based on a pre-production unit. Most of the images are in monochrome because I prefer black-and-white in street photography. None of the images have been cropped, to demonstrate the focal length effect of the Ricoh GR.