firstlook

Nikon Z 400mm f:2.8 TC VR S

Nikon Z 400mm f/2.8 TC VR S Review: A Glimpse of Greatness

The full-frame Nikon Z 400mm f/2.8 TC VR S has many long-lens photographers excited about being the last piece of glass they’ll ever need to buy. With a built-in 1.4x teleconverter effectively replacing the need for a 500mm or 600mm f/4 and state-of-the-art optics from Nikon, there’s potential to be something truly special.

First Look: Sigma 35mm f/2 and 65mm f/2 DG DN C

Earlier this month, Sigma announced three new lenses for Sony E and Panasonic/Leica L Mount cameras: The Sigma 35mm f/2, 65mm f/2, and 24mm f/3.5. These lenses, while bearing the “Contemporary” badge, are part of a new “I series” category.

First Look: Is the Fuji XF 50mm f/1.0 the Ultimate X-Mount Portrait Lens?

A while back, Fujifilm announced that they were working on a 33mm f/1 lens. Recently it was announced that they had scrapped that lens to work on a 50mm f/1, which would result in a more compact lens. With a super-fast 56mm f/1.2 already in the Fuji lens lineup, will a 50mm f/1 be different enough? We were lucky enough to get a sample 50mm f/1 to test out for a short while.

First Look: Flashpoint XPLOR 1200 Pro and R1200 Ring Flash

Ring flashes have always been among my favorite lighting tools. They can be used as effective key lights in certain situations, but I more often use them as front fills, as part of a multiple light setup.

First Look: This is the Upcoming Pentax APS-C Flagship DSLR

Last week, Ricoh revealed that it would be releasing a new flagship Pentax APS-C DLSR in 2020, but they shared very few details and only one low-resolution photo of the upcoming camera. Fortunately, photographer Niels Kemp was at the Pentax 100 Years of History event in The Netherlands, and sent us a few first-look photos.

Nikon 500mm f/5.6 Spotted. It’s TINY!

Nikon announced last month that it's developing an ultra-portable 500mm f/5.6 PF ED VR lens. Here's a photo of the actual lens -- as you can see, Nikon wasn't kidding when it said the 500mm lens is "ultra-portable."

Review: The Sigma 70mm f/2.8 Art is a Macro Lens Worthy of Your Bag

The Sigma 70mm f/2.8 DG Art Macro is the first prime macro lens to sport Sigma’s “ART” badge. Unlike most of the Art lineup, the size is closer to the Contemporary lineup of lenses. Sigma themselves say that this lens is designed with optical quality as a priority over autofocus speed.

Hands-On with the Sigma 14-24mm f/2.8 Art ‘No Distortion’ Lens

For Canon and Nikon shooters looking to get a fast ultrawide, the choices in the past have been the Nikon 14-24mm f/2.8, Canon 16-35mm f/2.8, and Tamron 15-30mm f/2.8 VC. Or, go with an f/4 lens and get the Canon 11-24mm or Sigma 12-24mm. Sigma has now joined the mix with its own 14-24mm f/2.8, and we got a chance to use it for a few days to see how it performed.

Hands-On with the RED Hydrogen One $1,200 Holographic Smartphone

At the beginning of last month, cinematic camera manufacturer RED announced that its very first smartphone, the RED Hydrogen One, was in production. In this 6-minute video, tech reviewer Marques Brownlee takes a look at a couple of prototypes of the new RED smartphone which the company sent him exclusively to check out.

A First Look at Sigma’s Monster Prime, the 500mm f/4 Sport

Sigma’s new 500mm f/4 Sport is getting a lot of attention. It might be because it’s the first telephoto prime in its new ART/SPORT series of lenses, or it might be because of the price tag of $5,999. That’s $3,000 less than the Canon and almost $4,300 less than the Nikon, while only being $1,000 more than the older Sigma 500mm f/4.5.

Here’s a First Look at ON1’s Upcoming RAW Photo Processor

Back in April 2016, ON1 announced Photo RAW, the first all-new RAW photo processor to emerge in a decade and one that uses crowd-sourcing for innovation. To give the world a taste of what's coming, ON1 just put out the 3.5-minute video above with a first look at the upcoming software.