expensive

The Most Expensive Camera Lenses You Can Buy Right Now

Whether you are a working professional or a weekend hobbyist, the thrill of using truly exquisite gear is unmatched. We all work with what we have while salivating over what we cannot, and no matter how old we get, fancy toys never lose their luster. Do we need them? Probably not. Will we ever purchase them? Not likely. Will we spend hours staring at them? You bet. Nothing is as intoxicating to a photographer as good, outrageously expensive glass.

Pentax K-3 Mark III Review: An Excellent, Expensive DSLR

Pentax put a lot of time and effort into making the K-3 Mark III, and it shows: it's a huge leap in tech for a DSLR. But it's still a DSLR in a mirrorless world, and that perception combined with a premium price might hold back Pentax's latest $2,000 APS-C camera.

Are Cameras Actually More Expensive Now Than Ever Before?

There is a purveying sentiment that cameras have only gotten more expensive over time. While there is certainly some validity in certain sectors of the market, the truth about camera prices over time is a bit more nuanced and complex than the average person makes it out to be. So, let’s take a look.

Rare Leica Lens Sells at Auction for Whopping $290,000

A rare Leica lens has sold for more than some people will pay for a house. The Vario-Elmar-M 3.5-5.6/28-75mm ASPH. prototype was initially estimated to sell for between €60,000 and €80,000 (~$72,430 and ~$96,570), but blew past those projections easily, closing at €240,000 (~290,000).

Sotheby’s to Auction Off Massive Ansel Adams Collection, Including $1M Print

Sotheby's has announced plans to auction off one of the most impressive collections of Ansel Adams' work in existence. On December 14th, over 100 of the legendary photographer's most iconic photos will be sold, headlined by an early print of Moonrise, Hernandez, New Mexico that is expected to fetch between $700,000 and $1,000,000 by itself.

Sony’s Rumored 12-24 f/2.8 GM Lens May Cost $4,000: Report

Sony is preparing to add an ultra-wide "holy trinity" lens to its G Master lineup, the 12-24mm f/2.8 GM, but don't get too excited. According to the most recent rumors, not only will the lens be delayed, it also slated to cost thousands more than its direct competitors.

This is Why the Cheapest Photographer Doesn’t Always Get the Job

Photographer Heather Lahtinen of the Flourish Academy recently took on one of the most common complaints among working photographers: that cheap photogs are "saturating" the market and stealing all the jobs by undercutting better photographers on price. Lahtinen says this is "the biggest load of crap" she's ever heard.

Shooting Portraits with a $12,000 400mm f/2.8 Lens

Ever wonder what it would be like to use a high-end telephoto prime to shoot portraits? Daniel and Rachel of Mango Street have, and so they decided to rent the $12,000 Canon EF 400mm f/2.8L IS III USM IS lens and take it for a joy ride shooting their particular style of urban portraiture.

Wedding Photography Pricing Myths Exposed

Wedding photographer Taylor Jackson recently took on what he's calling "wedding photography pricing myths." In a 30-minute video, Jackson tackles some of the most common tips, advice, and outright myths that he found online, setting the record straight for beginners who want to get into this business.

A Fully Loaded Apple Mac Pro Will Cost You $52,600

The Mac Pro and Pro Display XDR officially went on sale today, allowing us to answer the question that has been on everybody's mind ever since Apple's desktop powerhouse was announced: how much will it cost to buy a fully spec this monster out? The answer: a cool $52,600.

This Video Explains Why TV Cameras are Still So Huge and Expensive

In recent years, small form-factor cameras—both DSLR and mirrorless—have gotten very good at capturing extremely high-quality video. So how come the broadcast equipment in use today is still so massive and expensive? YouTuber Zebra Zone recently answered this question in an interesting breakdown video.