Nikon's recently announced Z fc is a camera that shows how not only can the company learn from and fix past mistakes, but also illustrate how it plans to succeed today as well as where the company can move in the future.
According to new reports, Nikon is close to announcing a Z-mount retro-inspired camera, similar in design to the Df DSLR. The Zfc, as it is reportedly named, will be an APS-C camera that is expected to be similar in performance to the Z50 but comes wrapped in Nikon's film roots.
A few months ago, Nikon released a stainless steel hot shoe cover, the ASC-01, to help you spice up the look of your DSLR and protect its hot shoe mount contact points. Now, the company has released a new leather variation with gold writing. The ASC-02, as it is called, is only being sold in Japan for a price of ¥3,500 (~$28), but we're pretty sure it'll appear on eBay soon, just as the last model previously did.
Two weeks ago we shared this not-unattractive, Japan-exclusive Nikon DF that oh-so-subtly adorns the full-frame camera’s façade with a dashing bit of gold. Now, thanks to eBay, you can purchase the limited-edition camera for yourself even if you don't live in Japan.
Earlier today, Nikon Japan announced a not-unappealing to the eye limited-edition black and gold model of its Nikon Df camera. The new model, only available in Japan, will come in limited quantities and is set to arrive by the end of the year.
If you thought the $2,750 Nikon Df was too expensive as is, you might want to skip this one. Announced a few hours ago via Facebook, it seems the company Brikk is planning to release the 24K gold version you see above.
The Nikon D4s is only a marginal improvement on the D4, but that didn't stop Nikon from touting it as significantly better in low light and faster to boot. The question is, do those claims hold up when you put the camera through its paces?
Well, the DxOMark team did just that, and the results may or may not surprise you depending on how much stock you put in press release boasting.
It seems the Nikon engineers had some tricks up their sleeves when they put the D4 sensor inside the new Nikon Df, because while the sensor earned identical scores to the D4 in almost every category when DxOMark put it through its paces, the Df actually BEAT the D4 in the "low-light ISO" category.
But more than that, it beat EVERYBODY in that category, narrowly edging out the previous champion D3s to claim the number one low-light spot among DxOMark's rankings.
News coming down the Nikon financial pipeline isn't good. Whether you're talking about official financial forecasts that mirror what we saw recently from Canon or unofficial sales numbers that don't look promising, the camera company may be coming up on some hard times.
In an insightful essay about the "graying" of photography, Kirk Tuck opines about seeing 50-year old men proudly displaying their huge DSLRs while hanging out at the counters at the Photo Plus Expo in New York last month. The generation that obsessed over pristine primes, low noise and 16×20 prints has been supplanted by a gaggle of Snapchatting millennials for whom photography is no different than a text conversation.
First comes hype, then comes the announcement, and last comes the post-release marketing. In regards to the Nikon Df, we've officially moved into the last of those three steps, and right on cue, Nikon has released three videos of big time photographers endorsing the Df by talking about their experiences shooting with it.
The time has finally arrived to do away with terms like "rumored," "soon-to-be-announced" and "expected" and replace them with the term "official" where the Nikon Df is concerned. After leaks so severe earlier today that they left nothing to the imagination, Nikon has finally unveiled its retro-styled full-frame 'Pure Photography' machine.
It looks like Amazon made a major goof and accidentally (or maybe not) published the Nikon Df sales page momentarily before taking it back down again. In addition to confirming the specs we already expected were coming, the page also let the cat out of the bag in regards to how much the Df will cost... as it turns out, it's an expensive cat.
If the Nikon "Pure Photography" teaser videos left you wanting a lot more in terms of info or pictures of the upcoming Nikon DF retro full-frame, you're in luck. Less than 24 hours before we expect the camera to finally make its official debut, several press pics of the shooter have leaked.
The last Nikon DF (if it is indeed called that) teaser is out and ready for you to take a look, but honestly, there's not much left to see. The 4th and 5th teasers gave us our best look at the upcoming camera, and so you would think the 6th would be all but a reveal.
Rather, Nikon seems to have moved in the opposite direction by recapping the old teasers, showing nothing new, and letting us all sweat it out for the next two days while we wait to see if the official announcement can live up to all this hype.
Nikon has spared no amount of hype getting ready for the release of the rumored Nikon DF full-frame retro-styled camera. But all of this throwing around of high-brow terms like "pure photography" and five full teasers worth of mechanical whirrs and clicks and peeks at the camera's design has also opened the company up to a little bit of mockery.
Nikon's rumored full frame 'DF' camera will soon be upon us, and this past week Nikon released the 4th and 5th installments of the teaser trailer series it has been releasing through YouTube. Here are parts one, two, and three.
The Nikon full-frame teaser campaign continues with yet another video of the solitary Nikon user making his way across Scotland -- discovering himself as we slowly discover the rumored camera, supposedly called the Nikon DF.
Whether or not the camera will live up to the hype, we won't know until we've gotten our hands on it. But if there's one thing Nikon is doing right regarding the soon-to-be-released retro-styled full-frame, it's building a crap load of hype.
We've already had one teaser trailer (which you can watch here), and now, Nikon has released another, this one giving us tantalizing split-second glances of the camera that we didn't see at all in the previous ad.