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Two digital cameras sit side-by-side on a surface, with the left one labeled "OLYMPUS PEN" and the right one labeled "NBD" and "G500".

This Chinese Micro Four Thirds Camera Seen at IFA Is Real Weird

Earlier this year, Chinese imaging technology company Shenzhen Sonida Digital Technology Co. Ltd. (Sonida) officially joined the Micro Four Thirds system and said it was making a Micro Four Thirds camera and lens. A few weeks ago at IFA 2026 in Germany, a camera appeared on the show floor that looked like it could be related to Sonida's announcement earlier this year. Not so fast!

A silver smartphone rig with two side handles and a circular camera lens attachment mounted over the rear camera array.

ShiftCam and Apple Partner on New ProRig for iPhone

ShiftCam Gear, best known for its iPhone camera lenses and grips, has announced ProRig. Launching later this month as ShiftCam's 10th Kickstarter campaign, the company says it partnered directly with Apple on the new product, an entire camera system built for iPhone.