Industry

A man with white hair, wearing a blue jacket and white pants, stands next to a DeLorean car with gull-wing doors open, in front of a backdrop resembling the "Back to the Future" clock tower.

You Need to See Tamron’s ‘Back to the Future’ Collab at CP+

Tamron's Godzilla-themed booth at CP+ 2025 was always going to be a tough act to follow, but somehow Tamron topped it. This year's Tamron booth features a big "Back to the Future" collaboration, complete with a DeLorean and an actor playing the iconic Emmett "Doc" Brown. Tamron is using the collaboration as a clever and exciting way to look at its rich history.

A plowed field at sunrise with mountains in the background, trees lining the horizon, and a large white Sigma symbol enclosed in a circle overlaying the center of the image.

Sigma Establishes Farm Company to Grow Rice

Alongside announcing a pair of new photographic lenses today, the Sigma 15mm f/1.4 DC Contemporary and the Sigma 35mm f/1.4 DG II Art, the Sigma Corporation also announced that it will establish the Sigma Aizu Farm Corporation on April 1, 2026, and begin agricultural cultivation operations in the Aizu region where it is headquartered and makes all its cameras and lenses.

A person holds a digital camera with a lens attached, while three additional camera lenses are arranged on a dark surface nearby.

The Tariff Situation Isn’t Getting Better for Photographers After All

Yesterday, the U.S. Supreme Court struck down President Trump's global tariffs he instituted last year based on the 1977 International Emergency Economic Powers Act (IEEPA). Hours later, the president announced new 10% global tariffs against most imports under Section 122 of the Trade Act of 1974. Today, the president said he is actually going to raise the tariffs to 15%, the maximum allowed under the trade law he is using for his latest tariffs.

Split image: Left side shows a woman with blond hair posing as a man photographs her with a camera; right side shows an older man with gray hair holding a film camera, standing in front of patterned wallpaper.

Check Out These Rare Stereoscopic Photos of Andy Warhol In His Studio

The Smithsonian’s Archives of American Art in Washington D.C. has acquired more than 400 rare stereoscopic slides documenting daily life inside Andy Warhol’s New York studio, The Factory. Created in the early 1970s by artist and Warhol assistant Ronnie Cutrone, the images are now available for research, offering a three-dimensional view into one of the most influential creative spaces of the 20th century.

A group of football players in a game.

How Canon Gear Captured All the Action During Super Bowl LX

While the Seattle Seahawks bask in the glory of a Super Bowl victory, Canon is taking a victory lap of its own, boasting that it made more than 98 percent of the lenses NBC used for its Super Bowl LX broadcast last Sunday at Levi's Stadium in Santa Clara, California, the home of the San Francisco 49ers.

A Tamron camera lens with zoom and focus rings, shown against a dark blue gradient background.

Tamron Says It Will Launch 10 Lenses in 2026

In Tamron's newly published FY2025 financial results, the company not only detailed its financial performance over the full fiscal year 2025 but offered key insights into its plans for 2026 and beyond, including how many lenses it plans to release in FY2026.

Large, white "Nikon" sign stands amid greenery outside a modern building, near concrete steps and surrounded by trees and bushes.

Nikon Posts Big Losses and Cuts Projections

Nikon posted its third quarter FY2025 financial results, and there is a lot of red ink. Nikon's revenue is down 28.7 billion yen, nearly $183 million, year-over-year for the first three quarters, and the company has recorded 103.6 billion yen in losses, nearly $660 million, so far this fiscal year.

The FUJIFILM logo in bold black letters, with a red accent on the "I," is displayed against a gradient green background.

Fujifilm Posts Record-High Revenue and Profits

Despite the impacts of U.S. tariff policy and unfavorable exchange rates, Fujifilm posted record-high performance in its third quarter, with revenue increasing 4.4% year-over-year and operating income increasing by 11.3% over the same period. The company cites strong performance in its electronics and imaging segments.

A hand holds a smartphone displaying a white "X" logo on a black screen, with a blurred blue background and some silhouetted shapes visible.

French X Offices Raided as Authorities Investigate Explicit Deepfakes

French authorities have raided the Paris offices of social media platform X, formerly known as Twitter, as part of a widening investigation into allegations that include the spread of child sexual abuse material and sexually explicit deepfake images, marking a significant escalation in European scrutiny of the company and its artificial intelligence products.

Three different camera lenses are displayed upright against a dark background with green bokeh light effects. The lenses vary in size and brand, with visible labeling and distinct design features.

Japanese Companies Shipped 10.6 Million Lenses in 2025

Alongside data on digital camera shipments in 2025, which increased for consecutive years for the first time in nearly 20 years, the Camera & Imaging Products Association (CIPA) also shared its data on lens manufacturing and shipments in 2025, which also showed overall growth.

A silver and black Fujifilm camera with a large lens is centered against a vibrant, blue and purple striped background with a motion blur effect.

The Fujifilm X100VI Will Not Be Stopped

Yodobashi Camera shared its top 20 best-selling compact digital cameras of 2025. Fujifilm not only had the best-selling model, the X100VI, but numbers five and 11 on the list as well. However, the company with the most compact cameras on the list was Canon.

A sleek black smartphone with dual rear cameras lies diagonally on a dark surface, intersected by metallic red bars and red laser-like lines, creating a futuristic and stylish composition.

OnePlus Refutes Report That It Is Shutting Down

Reports published yesterday suggest that smartphone maker OnePlus is shutting down. The company has responded to the rumors, though different markets have expressed varying degrees of denial about OnePlus' demise.

A split image: left shows a close-up of a pink flower painting, center displays two art books standing upright, and right features a person peeking over a concrete wall in a black-and-white photo.

These Are the Sigma Foundation’s First Photography Books

The Sigma Foundation has released its first two photography books, Hanataba by Sølve Sundsbø and Songen by Julia Hetta, marking the foundation's debut publications. Together, the releases represent a significant step in Sigma’s evolving relationship with photography, shifting from product-focused storytelling to long-term cultural and artistic engagement.

The image displays the Evoto logo and text in black and red on a pale yellow abstract geometric background with various yellow lines and shapes.

Evoto Alienated Photographers By Releasing a Tool Designed to Replace Them

Evoto has had a tough week. While the AI photo editing software company was on hand at Imaging USA 2026 in Nashville, a major photographic industry conference full of working professionals, news broke that the company was testing an AI Headshot Generator that promised to help users save on studio costs by bypassing professional headshot photography services altogether. The move has been criticized as tone-deaf, and Evoto quickly scrambled to try to undo the damage.

A digital illustration of a rectangular computer chip with a central sensor, set against a background of abstract blue and green circuitry lines and patterns.

Canon Shows Off Prototype SPAD Image Sensor

Canon showcased a prototype Single Photon Avalanche Diode (SPAD) sensor at CES 2026 in Las Vegas, promising extraordinary dynamic range and low-light capabilities while offering a tantalizing glimpse of how digital capture might evolve over the next decade, especially in environments where conventional sensors struggle.

Three professional camera zoom lenses are shown standing upright side by side against a backdrop of large, out-of-focus golden lights. Each lens has visible brand and model markings.

Zooms Dominate Map Camera’s Best-Selling Lenses of 2025

Alongside sharing its 10 best-selling digital cameras of 2025, major Japanese photography retailer Map Camera also revealed last year's 10 best-selling lenses. It's a diverse mix of affordable, versatile zoom lenses, compact primes, and professional-grade f/2.8 "holy trinity" zooms.