![A person wearing a virtual reality headset sits on a couch, immersed in a panoramic scene of snowy mountains and a calm lake that reflects the landscape. The curved display surrounding them enhances the immersive experience.](https://petapixel.com/assets/uploads/2024/06/apple-immersive-video-featured-300x157.jpg)
Apple Smartly Bets on Blackmagic and Canon in Vision Pro Content Gamble
While Apple's Vision Pro spatial computing headset is extremely impressive from a technological perspective and has some incredible tricks up its sleeve, it's a tough sell given its eye-watering $3,499 starting price and relative lack of content. Apple's WWDC keynote demonstrated that the company is working hard to tackle the second hurdle.