profoto

Profoto A2

The Profoto A2 is a Soda Can-Sized Off-Camera Strobe

Profoto has announced the A2 monolight off-camera flash that is about the size of a 12-ounce can of soda. The small and portable strobe is billed as ideal for supporting location shoots like weddings, awards ceremonies, or other events.

Profoto B1X Review: Tough, Powerful, and Worth Every Penny

When Profoto released the cordless, battery-powered B1X monolight in 2017, I was rather skeptical. Why should a company release a new light if it offers mild improvements over the old model? Faster recycling, better battery life, and more modeling lamp output aren’t exactly groundbreaking. Yet the build quality, the ability to freeze motion, and the number of flashes per charge make this light worth every penny.

12 Unusual Light Shaping Tools for Creative Portrait Photos

One of the most frustrating things I see is photographers limiting their knowledge of light to one modifier. So much so, that there are people who can build whole portfolios with just one single type of light. While this is not wrong, it must get boring for the viewer after some time. That is why I went searching for some of the most unusual light shaping tools.

Profoto Goes Public, Reveals Financials for First Time

After over half a century as a privately-held business, the Swedish lighting company Profoto went public today, listing its shares on the Nasdaq Stockholm stock exchange. As a public company, Profoto is now required to publicly disclose its financial performance for the first time.

Profoto Launches Camera App with New ‘Profoto Raw’ Photo Mode

Profoto has been slowly adapting its products to work more seamlessly with mobile devices and it has built on top of that with the launch of the Profoto Camera app. Separate from the Profoto Control app, the Profoto Camera app is both for lighting control and photo capture that includes a new RAW format.