pricing

A Beginner’s Guide to Pricing Commercial Photography

A big question every beginning commercial photographer asks themselves is how they should price their work. There is always a wide range of price points in all genres of photography, and they all depend on your level of work. But there is one truth that may apply to most photographers: you can’t apply a simple pricing strategy to your work.

The Nikon Z9 mirrorless camera next to a stack of pennies

Is the Z9 the Cheapest Pro Camera Nikon Has Released?

Nikon has been rightly praised for the top end specifications of the recently announced Z9. It has taken the mirrorless space race to the next level, regaining lost ground to sit at the genetic top of the proverbial camera tree. While $5,500 is clearly a lot of money, is the Z9 the cheapest pro-spec camera the company has released?

Lenses facing upwards on a table

Which Lenses Hold Their Value Better, Zooms or Primes?

Let's take a look at some of the data with regard to the latest trends in camera gear buying, trading, and selling. Specifically, we'll take a look at what lenses hold on to their value better: primes or zooms.

Leica’s FOTOS App is Now 100% Free

When Leica launched version 2.0 of its FOTOS universal smartphone app last year, it became a freemium app that had optional Pro features you could subscribe to for $70 a year. But Leica has now quietly made FOTOS 100% free.

Zeiss’ ZX1 Android-Powered Camera Costs $6,000

Announced nearly two years ago, Zeiss' compact Android-powered fixed-lens camera finally has a price: $6,000. While this is likely more than most thought Zeiss would ask for the camera, Zeiss seems to be banking on the value of an all-in-one experience.

Wedding Photography Pricing Myths Exposed

Wedding photographer Taylor Jackson recently took on what he's calling "wedding photography pricing myths." In a 30-minute video, Jackson tackles some of the most common tips, advice, and outright myths that he found online, setting the record straight for beginners who want to get into this business.

How to Price Your First Photo Shoot

If photography is your chosen career path or even just a hobby, at some point, someone is going to ask you to take some photographs in exchange for a paycheck.

German Camera Lenses May Be 25%+ More Expensive After Friday

If you're a fan of German camera lenses and you're thinking of buying one in the near future, you may want to pull out your credit card and pull the trigger right now. The US is set to unleash $7.5 billion in punitive tariffs on the EU starting Friday, and German lenses look set to be getting a 25%+ price hike in the process.

Sigma fp Price and Availability Leaked, Will Cost $1,900

The world's smallest full-frame mirrorless camera, the Sigma fp, was announced way back in July with pricing info and release date TBD. But if the latest leaks—and a mistake by Sigma itself—are to be trusted, it seems we now have both of these pieces of information.

Wake Up and Don’t Settle for Powdered Milk as a Photographer

When I was a little girl, I lived in Incirlik AFB, Turkey. We lived for a year off base on the third floor of a very large apartment building. My parents spoke no Turkish and the landlady spoke no English, but somehow, they managed just fine.

A Letter to New and Aspiring Wedding Photographers

I have read so many magazine articles, social media posts, and had discussions in which ‘established’ photographers don’t think new and aspiring photographers should be allowed to chart the same course that they once did (and perhaps still do). I’m referring to the general idea of starting with little or no fee to gain experience and establish themselves.

Why Affordable Photography Isn’t Devaluing Your Work

At least once a day I see a social media rant about other photographers, also referred to as “the competition”, and how they are “devaluing” photography. I see it across the board from wedding and newborn photography to commercial work and fashion photography.

How Much a Full Pro Camera and Lens Set Costs for Each Brand

Photographer Terrance Lam's friend recently purchased Sony's entire line of pro G Master lenses. Curious about how the cost stacks up against other ecosystems, Lam decided to do some research and find out how much equivalent camera and lens kits cost for other brands.

Why Aren’t Cameras More Expensive?

It was January 2009 and I was preparing to shoot the newest campaign for the television show, Deadliest Catch. Truth be told, I had made very little the year prior because the world was experiencing a market recession, and the first budgets that many companies cut were in advertising. But then came the phone call saying that I had been awarded the photo shoot. I immediately called the camera store, for I actually didn’t own a camera at the time, having sold my Nikon D3 in the preceding weeks.