Leica has announced the new Vario Elmar SL 100-400mm f/5-6.3 lens, which is now the longest lens in its SL-series lineup. It is also joined by a new 1.4x extender that extends its reach even further.
Leica is expanding the native lens support for its L-mount SL-System cameras, the SL2 and the SL2-S, with the addition of the Summicron-SL 35mm f/2 ASPH and the Summicron-SL 50mm f/2 ASPH.
Sigma's new 60-600mm f/4.5-5.6 DG DN OS Sports lens is the world's first 10x ultra-telephoto zoom lens for mirrorless cameras and features six stops of optical stabilization at the telephoto end and seven stops at the standard end.
Pergear has announced a new $129 35mm f/1.4 full-frame manual focus lens for Sony E, Canon RF, Nikon Z, and Leica L mounts.
Leica innovated the heck out of the camera with the Leica 1 back in 1925, breaking new ground with the Leica 2 and then the M3. However, not so much in recent years and I argue the "classic" M is now actually holding back Leica's innovation.
Panasonic has announced a new large-aperture ultra-wide prime lens to its L-mount lineup: the Lumix S 18mm f/1.8. This new lens brings its total f/1.8 prime lens support for its S-series cameras to five optics.
Meike has announced a pair of macro extension tubes designed for use with L-mount Panasonic full-frame cameras. The MK-L-AF1 set comes with both a 13mm and an 18mm extension tube.
Sigma's two newly introduced wide-angle lenses are going to impress a lot of people with their large apertures and reasonable prices.
Sigma has announced two new primes that bolster its lineup of wide-angle options for full-frame Sony E-mount and Leica L-Mount cameras: the 24mm f/1.4 DG DN Art and the 20mm f/1.4 DG DN Art.
DJI has announced that it is joining the L-mount alliance, becoming the fifth member of the group along with Leica, Sigma, Panasonic, and Leitz Cine.
This Sigma 16-28mm DG DN Contemporary is the latest addition to the pile of really darn good lenses that don’t cost thousands of dollars.
Venus Optics has announced a set of Laowa Nanomorph anamorphic lenses that are designed for Super35, APS-C, and Micro Four-Third cameras. They feature Laowa’s patented optical structure which makes them the smallest anamorphic lenses on the market.
Venus Optics has announced that the Laowa 85mm f/5.6 2x Ultra Macro APO it launched last year for Nikon Z, Canon RF, Sony E, and Leica M mounts is being released for Leica L-Mount.
Panasonic has announced a new large-aperture wide prime lens, the Lumix S 35mm f/1.8. This is the fourth of four promised lenses in the f/1.8 fixed focal series that also features an 85mm, 50mm, and 24mm, all announced in the last year.
Sigma has announced the 18-50mm f/2.8 DC DN Contemporary lens which it bills as the smallest and lightest f/2.8 zoom lens for APS-C format mirrorless cameras on the market.
Panasonic has announced a new "box-style" Lumix mirrorless camera called the DC-BS1H. Similar in form-factor to the Micro Four Thirds BGH1, the BS1H packs a much larger 24-megapixel full-frame sensor.
Sigma has expanded its series of primes categorized under its I-series line with the 90mm f/2.8 DG DN and the 24mm f/2 DG DN lenses. Both will be available in Sony E-mount and Leica L-mount.
Panasonic has officially announced the Lumix S 24mm f/1.8 for full-frame L-mount cameras, the third of four f/1.8 prime lenses promised by the company.
Panasonic will soon release a new wide-angle fast prime lens according to a new report. If true, it would be the third in a set of four f/1.8 prime lenses the company originally revealed last fall.
Venus Optics has announced that Nikon Z, Canon RF, Leica L, and Canon EOS-M mount options have now been added to seven existing Laowa lenses.
TTArtisan has announced a new $235 50mm f/1.4 lens for multiple full-frame mirrorless systems: Sony E, Nikon Z, Canon RF, and Leica L.
Sigma has announced the 150-600mm f/5-6.3 DG DN OS Sport lens for Sony E-mount and Leica L-mount. It is the company's first ultra-telephoto zoom lens that Sigma says has been developed from the ground up specifically for full-frame mirrorless cameras.
Zhong Yi (ZY) Optics has announced that the mirrorless Mitakon Speedmaster 50mm f/0.95 lens originally launched for Sony E-mount, Canon RF-mount, and Nikon Z-mount (and later came to Leica M-mount) is now available for Leica L-mount. It is the first-ever f/0.95 lens that has been produced for L-mount.
When taking a look at Sigma's newest zoom in its Contemporary lineup, one can't help but draw comparisons to the myriad of other standard-range zoom lenses available. Let's be honest -- it doesn't break any new ground.
Leica has announced its version of the popular "desert island" lens in the Vario-Elmarit-SL 24-70mm f/2.8 ASPH., what it calls an "ideal lens with broad appeal," as it is capable across multiple disciplines from travel, studio, architecture, photojournalism, portraiture, and more.
Sigma has announced the 35mm f/1.4 DG DN Art lens for E-Mount and L-Mount. The company says that the original 35mm f/1.4 DG HSM that was announced in 2012 -- the first of all the Art lenses that set the standard for the line -- has been redesigned from the ground up specifically for mirrorless cameras.
The Sigma 28-70mm f/2.8 DG DN is a compacted take on the popular "desert island" 24-70mm f/2.8 lens that makes a slight concession in focal range at the wide end in order to make itself smaller, lighter, and cheaper: just $900.
Panasonic's Imaging Division director Yosuke Yamane has promised to "strengthen" the brand's commitment to both full-frame and Micro Four Thirds, while also noting that it is aware the contrast-based Depth From Defocus system still needs work.
On March 25, Sigma announced the 61-megapixel fp L camera that features a new autofocus system and much more resolution than the original fp. The company has provided a few images captured on the camera, and the quality looks impressive.
Sigma has announced the fp L, a 61-megapixel, L-mount, full-frame camera that the company claims is the "world's smallest and lightest single lens mirrorless camera." It shares the same dimensions as the original Sigma fp, but makes notable upgrades to resolution and performance that combine to make it far more appealing.