ikea

IKEA Used a CGI ‘Influencer’ as the Model for Its New Ad Campaign

IKEA's transition from photography to all-CGI advertising is almost complete. After moving most of their catalog "photography" over to CGI many years ago, IKEA Japan's latest ad campaign takes this approach to the next level by using a CGI model. Specifically, the campaign features CGI Instagram 'Influencer' Imma.

IKEA Recreated Its 2021 Catalog Using ‘Photos’ from Animal Crossing

IKEA's catalog is almost iconic in the photo community. But if you were up in arms when they started replacing photos with realistic CGI, then you're really not going to like this... IKEA Taiwan recently redid key pages in its 2021 catalog using in-game 'photos' from the latest Animal Crossing video game.

Photo Hack: Use an IKEA Lampshade to Photograph Reflective Products

Dustin Dolby from Workphlo is great at creating simple, to-the-point photography tutorials that can really up your product photography game. And in his latest creation, he shows you how a cheap IKEA lampshade is actually a great, all-in-one diffuser solution when photographing reflective products—in his case, a watch.

The Story Behind That IKEA Photo of Amsterdam

VILSHULT is an IKEA ready-to-hang photo of Amsterdam that has been sold over 427,000 times. After many of my friends asked me why I bought such a "mediocre" photo for my living room, I decided to find out how this photo was made and how it ended up on IKEA's shelves and in almost half a million households. What I learned was fascinating.

How to Shoot Product Photos Using a $10 IKEA MELODI Lamp Shade

Lighting equipment can be expensive, but sometimes you can get great results using makeshift products that won't put a dent in your wallet. Here's a 15-minute video from Dustin Dolby of workphlo that looks at how you can shoot high-quality product photos using something as basic as an IKEA MELODI lampshade.

IKEA to Sell Hasselblad Masters Photos

IKEA and Hasselblad have partnered to launch a new IKEA collection of art photos. Called NORRHASSEL, the series will feature eight exclusive photos selected from the Hasselblad Masters Award collection.

I Turned IKEA Products Into Costumes for a Rembrandt Photo Shoot

I recently shot the 2017 Christmas card photo for Stavanger Foto, the passionate camera store on the west coast of Norway. Being granted full creative freedom in making the card, I went back to the old masters for inspiration.

The Fame-Seeking Models Who Pose for IKEA Photo Shoots

The majority of "photos" you see these days when you flip through an IKEA catalog are actually purely computer generated images, but some of the shots are still done in a photo studio. To promote its 2017 catalog, IKEA released this humorous 2-minute tongue-in-cheek video that offers a glimpse into the minds of a few of the models involved in the photo shoots.

How to Turn an $8 IKEA Table Into a Product Photography Booth

If you wanna capture quality product photos on the cheap, this short little DIY tutorial is going to be a great resource. In it, you see how an $8 IKEA table turns into a full-fledged product photo booth with just a few modifications and some creative foam board placement.