Fujifilm has announced the newest addition to the GFX medium format mirrorless camera lineup: the 51.4-megapixel GFX50S II. With a price tag of $3,999, it's the most affordable digital medium format camera ever made.
Fujifilm has revealed an updated lens roadmap for both the medium format GFX system and its X Series mirrorless cameras.
Fujifilm has announced that it will be releasing two new versions of the X-T30 and the X-T3. The X-T30 II features a few small updates while the X-T3 WW will not ship with an included charger. Both will be available for cheaper than their predecessors.
Fujifilm has announced the new 35-70mm f/4.5-5.6 lens for the GFX medium format camera system. Touted as compact and lightweight, the company says it will broaden the scope of applications for GFX cameras.
Fujifilm has launched the XF33mm f/1.4 R LM WR lens for its X Series mirrorless digital cameras. The company bills the lens as a "next-generation" large-aperture prime lens.
Fujifilm has announced the new XF23mm f/1.4 R LM WR lens to its lineup of interchangeable XF lenses designed for the X Series family of mirrorless digital cameras.
Fujifilm has been rumored to be working on an X-H series camera for almost three years, but according to a new report, that wait may soon be over. Additionally, the successor to the X-H1 won't be alone and will feature two different models.
Tamron has revealed that the previously-announced 18-300mm f/3.5-6.3 Di III-A VC VXD for Sony E-mount will be available this September for $699.
Photographers rarely need to carry a portfolio book of their work to show potential clients these days, but even with constant access to photos online, there will still be moments when every working photographer will need -- or want -- a printer.
A content creator for Moment -- an online marketplace for photo and video gear -- has shared why he ditched shooting in RAW and more often than not will shoot with his Fujifilm JPEG files, making most of the different ways to post-process in the camera, instead.
Canon and Sony made up a vast majority of the camera sales in 2020, which saw a 40% dip in market size globally during what was an incredibly rough year for the industry and the market is only predicted to shrink further.
I find it incredibly fun to use older, especially unique, digital cameras both as a challenge and for sheer enjoyment.
It’s a wonderful time to be considering a new camera. There are so many options for camera type, features, prices, and sensor sizes that the choices can seem overwhelming. For this conversation, we’re going to focus (pardon the pun) on the sensor sizes you might consider for your next camera.
Tamron has announced that it is developing its first Fujifilm X-mount lens: the all-in-one 18-300mm f/3.5-6.3 Di III-A VC VXD. The lens will also be available in Sony E-mount.
I’m a big fan of zoom lenses. For my photography and budget, they provide great value and versatility, and modern zoom lenses sacrifice little, if any, image quality compared to prime lenses.
A new report suggests that Fujifilm's next medium format camera will be announced this September. The GFX50S Mark II is expected to look identical to the GFX100S and cost $4,000.
Cosina has launched the Voigtlander Nokton 35mm f/1.2 for Fujifilm X-mount that it describes as a double-Gauss type configuration with a symmetrical optical arrangement that provides smooth, large bokeh.
There is a purveying sentiment that cameras have only gotten more expensive over time. While there is certainly some validity in certain sectors of the market, the truth about camera prices over time is a bit more nuanced and complex than the average person makes it out to be. So, let’s take a look.
Fujifilm as a company is most widely associated with photography, but the pandemic and the weakening photo industry overall has changed that. Imaging solutions now makes up just 13% of the company's revenue, and the new CEO is investing heavily in pharmaceuticals as the brand continues to pivot.
When I created my first impression video of the Fujinon XF 70-300mm f/4.0-5.6 R LM OIS WR lens, I received lots of questions regarding how it compared to the XF 100-400mm f/4.5-5.6 R LM OIS WR.
Fujifilm has announced that due to regulations put in place by the Environmental Protection Agency (EPA), it will no longer be able to sell Fujichome Velvia 100 in the United States.
Kenko Tokina has published an updated lens roadmap that extends through 2022 and includes several lenses for a variety of camera mounts. Notably, the company plans to launch a 500mm f/8 reflex lens as well as six APS-C primes for a mix of Fujifilm X- and Sony E-mount.
Fujifilm has announced that it plans to close four of its five Greenwood, South Carolina manufacturing plants responsible for a range of printing plates, inks, papers, and disposable cameras. The company cited declining demand, and 400 positions will be eliminated by the fall of 2022.
The $10,000 Fujifilm GFX 100 is probably the best medium format camera on the market right now. In almost every category the Fujifilm GFX 100 will outperform nearly every other medium format system.
Photographer Sails Chong has published an acoustically satisfying video that shares the sounds of 18 different camera shutters and certainly qualifies as photography ASMR.
It is amazing how portable most photography, videography, and computer gear have become. It is now possible to carry in one or two bags of gear that provides almost all of the functionality of a static environment when we hit the road for adventures.
On June 3, Fujifilm partially shut down its servers in response to a ransomware attack. The company has reportedly heard from the hackers but is refusing to pay their ransom demands and will instead rely on backups to restore its servers.
Fujifilm Corporation may have been the victim of a ransomware attack. The company says that it is looking into possible unauthorized access to its server from outside the company and has partially shut down its servers while it investigates.
The Technical Image Press Association (TIPA) has announced the winners of the TIPA World Awards 2021, which brings attention to what it considers to be the best cameras and lenses for photographers across a range of skill levels.
The Fujifilm X-E4, announced in January, is the last Fujifilm camera to use the company's X-Trans IV sensor, according to a new report. The sensor was first introduced on the X-T3 and later found its way into several other cameras over the course of the last three years.