advertising

Dove announced this week a commitment never to use artificial intelligence (AI) in its ads, becoming the first beauty brand to do so.

A woman is suing the chocolate company behind Reese's treats -- claiming that some of its items were misleadingly advertised in photos shown on the packaging.

Kim Kardashian is refining her personal brand. Right-wing news outlet Fox TV is gaining viewers through attention-grabbing headlines. Photographer Gabriele Galimberti is gaining notoriety. All this is due to a recent advertising campaign from leading global fashion brand Balenciaga that has caused widespread controversy.

Seeing television ads for cameras and camera products is not nearly as common as it used to be, but that is starting to change as companies realize they need more general consumer support to survive at a time when the market is shrinking.

As Meta is struggling to revive its falling revenue in order to reverse its downward financial spiral, it is adding new ways for advertisers to clutter up your feeds. Specifically, the Explore feed and grids are about to start getting ads.

As it continues to double-down on video, Instagram will now enable brands to turn their Reels into ads, with a new "Boost post" option built into the app.

One of the best things about photography is it is an art form that is currently easily accessible to practically everyone. From creatives shooting on analog systems with film to professionals with the latest and most powerful DSLR and mirrorless systems to influencers working with a smartphone. No matter what is being used, everyone can capture life's most important moments.

McDonald’s and Wendy’s are being sued by a New York man who claims that advertisements for their burgers look much bigger than they actually are.

A group of customers has filed a lawsuit against the fast-food chain Burger King alleging that the company's advertising photos make the food look bigger than what they were served up in reality.

Fashion and lifestyle magazine Elle has become the first to ban animal fur from appearing in any of its editorial and advertising photos across its online and print editions.

In this 15 minute video, we break down a step-by-step approach to capturing the images needed to composite an attractive cosmetic drip.

Lighting as a thought process is fundamentally easy to apply to schemata. Water is not.

1982. Michael Jackson releases Thriller, E.T. hits the movie theatres and Cats opens on Broadway. It was a great time to be a fan of movies, music, and theater. But it was also an amazing time to be a photographer -- there were innovations with every release and more around every corner.

Panasonic's marketing department produced a set of images for a new product made entirely from stock images, and as part of that edited a photo of a White man's head onto a separate image of a Black man's body.

The ethical dimensions of artificial intelligence (AI) image colorization were recently brought to public attention when several historical images were altered using digital algorithms.

Facebook and Instagram have been vocally against any attempts to curtail its apps from tracking users, but with the launch of iOS 14.5, the company has taken that up a notch by subtly threatening to charge its users for access to its networks if they choose to turn app tracking off.

Khloé Kardashian is taking to social media to defend her fashion label's latest ad campaign, explaining to critics that the photos weren't a "Photoshop fail" -- they were simply shot with a wide-angle lens.

If there was a theme in automotive advertising photography for 2020, it would be minimalism. This not only applies to aesthetics, but also (and more importantly) to production.

If you've ever worked in commercial photography, you know how complicated relationships with brands, agencies, and sub-contractors can be. In this 11.5-minute video, photographer Chris Hau details how he almost got sued as a result of those relationships and what he has learned since.

If you’re a local business owner, you know that your number-one priority, day-in and day-out, is marketing your services and finding new customers. And in this digital age, the available options for marketing are surprisingly limited.

Two years ago, I took an online class about product photography editing that completely changed the way I approach the photographic process. Coming from a background of street photography using film cameras, I have always been very “purist” about the whole process, trying as much as possible to preserve the original image by only making slight adjustments on light and contrast.

The Internet has been brilliant for building a platform, but it is only one pillar... Did you know that ninety percent of small businesses fail within the first two years? With very few exceptions, having one way of marketing is the quickest way to join the 90%.

I did my first advertising assignment in the year 2000. I still remember how excited I was when I, a few months later, walked out of a bookstore on Chestnut Street in San Francisco with several magazines with my pictures in them.

In the heyday of film photography, Kodak was a major advertiser in magazines -- people flipping through all kinds of publications would see ads for its film. But over the past several years, both the camera film and the magazine industries have struggled to adapt to a changing and increasingly digital world. So news of a new Kodak film ad in a print magazine may seem anachronistic, but it's real.

Steve Giralt is a photographer and "visual engineer" who uses wild-looking camera rigs to capture eye-popping shots seen in ads. His latest project involved a large, heavy camera rig that spins a Phantom VEO 4K high-speed camera around a tabletop subject at 150 rotations per minute.