advertising

10 of the Hottest 35mm Cameras You Could Buy in 1982

1982. Michael Jackson releases Thriller, E.T. hits the movie theatres and Cats opens on Broadway. It was a great time to be a fan of movies, music, and theater. But it was also an amazing time to be a photographer -- there were innovations with every release and more around every corner.

Google Buys Photographer’s Shot of Seagull Chomping on a Fry

You never know when one of your photos may catch the eye of one of the largest companies in the world, but social media services these days help bridge the gap between photographers and brands. That's how one amateur photographer recently caught Google's eye with a snapshot of a seagull eating a fry.

Friends Brought Together by an Automotive Campaign

If there was a theme in automotive advertising photography for 2020, it would be minimalism. This not only applies to aesthetics, but also (and more importantly) to production.

This Photographer Built a Checklist to Help You Not Get Sued

If you've ever worked in commercial photography, you know how complicated relationships with brands, agencies, and sub-contractors can be. In this 11.5-minute video, photographer Chris Hau details how he almost got sued as a result of those relationships and what he has learned since.

How Yelp Scams Photographers (and Other Business Owners)

If you’re a local business owner, you know that your number-one priority, day-in and day-out, is marketing your services and finding new customers. And in this digital age, the available options for marketing are surprisingly limited.

My Workflow for Editing a Watch Photo

Two years ago, I took an online class about product photography editing that completely changed the way I approach the photographic process. Coming from a background of street photography using film cameras, I have always been very “purist” about the whole process, trying as much as possible to preserve the original image by only making slight adjustments on light and contrast.

Old Fashioned Marketing Still Works in Wedding Photography

The Internet has been brilliant for building a platform, but it is only one pillar... Did you know that ninety percent of small businesses fail within the first two years? With very few exceptions, having one way of marketing is the quickest way to join the 90%.

The ‘Why’ of an Advertising Photo

I did my first advertising assignment in the year 2000. I still remember how excited I was when I, a few months later, walked out of a bookstore on Chestnut Street in San Francisco with several magazines with my pictures in them.

This is the First Magazine Ad for Kodak Film in Many Years

In the heyday of film photography, Kodak was a major advertiser in magazines -- people flipping through all kinds of publications would see ads for its film. But over the past several years, both the camera film and the magazine industries have struggled to adapt to a changing and increasingly digital world. So news of a new Kodak film ad in a print magazine may seem anachronistic, but it's real.