The XPan was the first Hasselblad camera to 35mm film and was able to shoot ultra-wide panorama negatives. Photographer Jordan Lockhart decided to mount an action camera to his XPan to capture what it's like to frame the world and shoot with this unique camera.
Hasselblad just released this 1-minute video introducing its new A6D-100c, a 100-megapixel industrial camera designed specifically for aerial photography.
Hasselblad has just unveiled a new discounted Field Kit that contains the X1D-50c medium format mirrorless camera, 3 XCD lenses, a Pelican case, and a collection of accessories.
My wife Sara and I used to have this running joke leading up to her birthday each year. Each year I’d say, “Honey! What would you like for your birthday?,” and she would reply “I’d like a Hasselblad”. Usually with a big smile on her face, in a wink-wink-nudge-nudge kind of way.
The world's first Hasselblad-branded photography store will be opening in Stockholm, Sweden, on June 30th, 2017. The new retail location is being launched in partnership with Fotografiska.
If you've been holding out on purchasing a serious digital medium format camera, Hasselblad just gave you 8,000 new reasons to pull the trigger. As of today, the price of the flagship H6D-50c has been dropped from $26,000 to $18,000—a price drop of $8,000, or nearly 31%.
DJI and Hasselblad just put a 100MP megapixel monster in the sky. By combining DJI's M600 Pro drone and Ronin-MX Gimbal with a Hasselblad H6D-100c medium format camera, they've created what they're calling, "the world’s first 100-Megapixel integrated aerial photography platform."
Of all the cameras that sit in my camera bag, the Hasselblad X1D is the one camera that I never expected to purchase.
The biggest photography announcement of the week came from Hasselblad. In a move that is being praised by most of the photo community, the storied camera company appointed photographer Ming Thein as its new Chief of Strategy, leaving us all to wonder "what happens now?" PetaPixel sat down with Ming to find out.
Commercial photographer, blogger, and long-time Hasselbald user Ming Thein has been named Hasselblad's new Chief of Strategy, a move that is delighting the photo industry.
Photographer Ming Thein recently did something most photographers would consider crazy: he shot a dimly-lit festival, held in a cave outside Kuala Lumpur, Malaysia, on a 100MP Hasselblad monster.
This year marks the point at which I have been using Hasselblad cameras for over a decade. My first was a 201F in 2007, before moving to a 203FE in 2011 and adding a 202FA in 2015.
Hasselblad doesn't want to lose the momentum they gained by being the first to announce a mirrorless medium-format digital camera system with their exciting X1D. Which is why they've decided to announce not one, not two, not even three, but four lenses for the new system coming in 2017. One is available today.
A quick trip to Morocco turned into another example of why panoramic travel photography is special. Using his Hasselblad Xpan for most of the shots, and cropping a few Canon shots for the rest, photographer Tom Kluyver created a mesmerizing short tour through Morocco and the Sahara desert.
An iPhone cannot compare to a $30,000 100MP Hasselblad camera. It's like comparing a Chevy Nova to a Bugatti Veyron. But there is a way to make this comparison "fair," and that's what Usman, the lead photographer at Sonder Creative, did in this intriguing comparison video.
Perry Oosting—Hasselblad CEO and veritable knight in shining armor to those fans who saw him transform the company back into a respected camera maker—has suddenly and without explanation announced that he is stepping down from his post.
Back in November 2015, the Chinese camera drone company DJI announced that it had acquired a minority stake in the legendary Swedish camera brand Hasselblad. The following July, the two companies teamed up to launch a monster $4,599 medium format drone. According to a new report, DJI has since acquired Hasselblad by becoming the majority owner.
Most photographers could work their way through a few terabytes worth of memory cards during a trip to Norway. But when Tom Kluyver decided to join his buddy Chris Konig on a landscape photography adventure, he didn't pack memory cards. Instead, he brought his panoramic Hasselblad XPan and some Kodak Portra.
Back in 1967, Swedish National Television was granted a rare interview with Hasselblad founder Victor Hasselblad at his sea-side home in Sweden. In the 30-minute segment above, Hasselblad talks about everything from designing his first camera to dealing with copycats in Japan.
Need a little bit of gear lust in your life this Friday? We've got you covered. The video above by Pro Centre camera store in London claims to be the "world's first" unboxing of the Hasselblad X1D mirrorless medium format camera.
One of the cooler announcements from yesterday's avalanche of Photokina product releases wasn't actually a release at all. Hasselblad debuted an ode to their old V-series, a 75MP square-format concept camera with modular accessories and killer looks.
Big news in the world of mobile phone photography today. Motorola just announced a new Moto Mod for its Moto Z line of smartphones. It's called the Hasselblad True Zoom, and it's an attachment that adds RAW photography and 10x optical zoom.
A few more photos that allegedly show the Hasselblad-branded camera add-on (or 'MotoMod') for the MotoZ and MotoZ Force phones have surfaced, giving us a closer look at the next partnership between a smartphone maker and a major camera brand.
Word that Hasselblad is making a powerful camera attachment for Lenovo's Motorola Moto Z phones has been in the rumor mill for months, but today we're getting our first substantial look at the unconfirmed MotoMod.
The world's leader in drones has teamed up with an iconic brand in photography to create an ultimate machine for aerial photography. DJI and Hasselblad today announced their first joint aerial photography package, a combination of DJI's MATRICE 600 (M600) pro drone and Hasselblad's A5D medium format camera.
Curious what full-resolution files out of the mirrorless medium format Hasselblad X1D look like? We've got you covered. Photographer Ming Thein has been out shooting with the camera, and he's sharing some of his full-res samples with us today.
Three days ago, Hasselblad said that developing appropriately compact zoom lenses for the X1D would be "almost impossible theoretically." Well, now they're taking it back. CEO Perry Oosting is issuing a correction: there will be zoom lenses.
“D” is digital. “X” is cool and mysterious. And “1” is, well, number one. Since the introduction of the Nikon D1x, camera manufacturers have been riffing on these three letters. Canon has their 1D X, and most recently Hasselblad introduced the X1D. But how do all these cameras compare?
The exciting new Hasselblad X1D launched with two prime lenses—a 45mm and 90mm—and a third (30mm) in the works. But if you're hoping the fourth XCD lens will be a zoom, you're out of luck. Hassy says a practical zoom lens for a camera like the X1D is "almost impossible theoretically."
In a shocking referendum that has left the country in turmoil this morning, the United Kingdom decided to leave the European Union. This is what Canon and Hasselblad's CEOs had to say about the potential impact.