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World’s First Hasselblad Store to Open in Stockholm


The world’s first Hasselblad-branded photography store will be opening in Stockholm, Sweden, on June 30th, 2017. The new retail location is being launched in partnership with Fotografiska.

Hasselblad first started in 1941, and ever since its cameras have gone on to capture some of the most iconic images that exist today. That includes the first landing on the moon, and the technology has helped to shape the way the art of photography has developed.

“The collaboration will enable Hasselblad and Fotografiska to provide access to a full range of Hasselblad cameras, while also sharing their joint knowledge on the expertise and art of photography,” says Fotografiska. “The two companies will also partner to host inspirational photography workshops to help develop both amateur and professional photographers’ skills.”

The store will be positioned at the entrance of the Fotografiska center, which welcomes over 530,000 people each year through its doors.

Johan Åhlén, Chief Marketing Officer of Hasselblad, said: “Our cameras were born from a love of photography and we are excited to partner with Fotografiska to spread our passion and inspire a more conscious world through the power of photography. Our new store and workshops represent our commitment to Hasselblad users and our desire to enhance the future of photography.”

The store will be open during regular opening hours of 9am – 11pm Sunday to Wednesday, and 9am–01am Thursday to Saturday. You can find out more about the new corporate relationship on the Fotografiska website.