Watch the World’s First Hasselblad X1D Unboxing

Need a little bit of gear lust in your life this Friday? We’ve got you covered. The video above by Pro Centre camera store in London claims to be the “world’s first” unboxing of the Hasselblad X1D mirrorless medium format camera.

The breakthrough camera was announced back in June, and demand for it has reportedly far outstripped supply. Sure, Fuji stole some serious thunder from Hassy with the announcement of the mirrorless medium format GFX, but that camera is still has no price or official release date just yet. The X1D, as of this video, has officially landed.