It’s not uncommon for photography companies to launch strange teaser campaigns that get folks wondering what the company has up its sleeve. In the past, we’ve seen everything from bags of walnuts to mysteriously worded ads. The latest from Sigma falls into the second category, and has the entire photographic community buzzing with speculation and excitement. Read more…
Pentax has just announced the Q, the world’s smallest interchangeable lens camera (ILC). Unlike existing ILC cameras, which have large sensors despite their tiny bodies, the Q has a tiny 1/2.3-inch sensor that’s more comparable to the sensors in point-and-shoot cameras. Thus, the Pentax Q can be considered the world’s first interchangeable lens point-and-shoot camera, though it is packed with the features and manual controls found on ILCs and DSLRs.
The camera shoots 12.4MP JPEG or raw stills at up to 5fps, records 1080p video at 30fps, and offers the traditional shooting modes found on DSLRs (i.e. P, Av, Tv, M). ISO goes up to 6400, there’s a 3-inch LCD on the back, and a funky onboard flash pops up in a strange way to help illuminate your photos.
Today, Canon Japan’s Image Communication Products head Masaya Maeda said that Canon is working on a smaller version SLR to be released in the near future. In an interview with Reuters, Maeda said the idea behind the small SLR is that it could compete with Nikon’s future mirrorless system and other existing EVIL systems that are inherently more compact than most current mid-level DSLRs.
Maeda did not reveal whether the new Canon camera would include a mirror, but he suggested that the company has their focus elsewhere. Maeda said:
It’s not a question of whether or not you have a mirror. There is a consumer need for good-quality cameras to be made smaller … We will meet this need.
Still, Maeda did not commit to a solid answer about internal mirrors, though he suggested that there may be more ways to reduce the size of SLRs without removing the mirror.
Reuters cited an analyst, Kazumasa Kubota of Okasan Securities, who believes Canon may be wisest in sticking to traditional SLR designs. Kubota added, “Looking directly at something through a viewfinder is different from seeing it indirectly via semiconductors.”
What do you think? Is Canon on the right track, or are they missing the next gravy train?
Someone spotted a wild version of Sony’s upcoming EVIL camera, the NEX3, at a pub in Asia recently and anonymous sent the photographs to the blog Sony Alpha Rumors. This comes just a week after an iPhone 4G prototype was found in a California bar, purchased by gadget blog Gizmodo for $5,000, dissected, and published.
The photographs show the camera (labeled NEX-3) with a 16mm f/2.8 “pancake” lens, which supposedly has image stabilization built in to make capturing video smoother. They also reveal an external flash mounted to the camera via a proprietary hot shoe system. Both this camera and its sibling, the NEX-5, are expected to have 14-megapixel Sony ExmorHD sensors, though the NEX-5 reportedly boasts HD-video capability, while the NEX-3 will be limited to 720p.
Sony’s upcoming cameras are meant to challenge the Micro Four Thirds system cameras made by Panasonic and Olympus, which also feature electronic viewfinders and interchangeable lenses (EVIL). The rumor is that Sony will be announcing these cameras officially on May 11th, and that they will be “aggressively priced” compared to Micro Four Thirds systems.
Here’s a tip for those working for companies that make gadgets: leave the prototypes and not-yet-unveiled devices at home when going to drinking establishments.