Consumers and professionals ditched film first. Then health-care services, which used it for X-rays, shifted to digital scans. The final blow came with the film industry’s switch to digital projection. IHS iSuppli [...] estimates filmmakers consumed 2.5m miles [...] of film each year for the distribution of prints at its height. That was just a few years ago. By 2012 this plunged by two-thirds. In 2015 it will be next to nothing.
After Polaroid film died off, the The Impossible Project spent years rebooting the factories and breathing new life into old lines of instant film. However, the white-bordered film isn’t the only thing Impossible has brought back from the dead. The company has also recreated Polaroid fashion from decades ago, launching the Polaroid Classic Factory Jacket. Read more…
ReutersTV shared this video today in which its Social Media Editor Anthony De Rosa meets up with The Impossible Project VP Dave Bias to talk about the company and what it’s up to. Bias gives a demo of the new Impossible Instant Lab — similar to what we shared from Photokina — showing how it takes iPhone pixels and “melts them back down into chemistry”. Read more…
If you liked the the “impossible shot” from the film Contact that we shared earlier this week, you’ll enjoy this clip as well. It’s a shot from the film Sucker Punch that uses some clever camera work and trickery rather than CGI to create its mind-bending effect. Interestingly enough, both this clip and the Contact one feature actress Jena Malone (albeit at different ages).
You wouldn’t think the world of instant film could learn much from the world of beer — and on most counts you’d be right — but in this particular case, a little bit of Coors inspiration may have played a role in The Impossible Projects new line of COOL Polaroid films. The specialty instant film, part of The Impossible Project’s Spring 2012 line, are kept in a temperature-sensitive package. In order to maintain its shelf life, the packaging will warn you when you’re storing it in too warm an environment by displaying the message “Keep Me Cool.” Read more…
Here’s an awesome TED lecture in which digital artist Erik Johansson discusses creating realistic “photographs” of impossible scenes.
Erik Johansson creates realistic photos of impossible scenes — capturing ideas, not moments. In this witty how-to, the Photoshop wizard describes the principles he uses to make these fantastical scenarios come to life, while keeping them visually plausible.
After Polaroid stopped manufacturing instant film in 2008 — breaking the hearts of Polaroid lovers around the world — a small new company called The Impossible Project purchased Polaroid’s manufacturing equipment and factory in the Netherlands in an attempt to save the film from extinction. They were successful in doing so, announcing new lines of instant films in 2010. The above video is an interesting mini-documentary that gives us a behind-the-scenes look at what goes on at The Impossible Project.
If you’re the proud owner of a Polaroid 600 camera (and have deep pockets), this news will be music to your ears: Impossible has launched its new PX 680 Color Shade First Flush line of color instant film to replace the popular Polaroid 600 color film that was discontinued back in 2008. In addition to Polaroid 600 cameras, the film is also compatible with SX-70 models as long as you use a neutral density filter. It seems like Impossible is getting better and better at resurrecting Polaroid films — these new sample photos look much better than the shots we saw last year of its PX100 film. Each pack contains eight shots and costs $22 from the Impossible shop.
Image credits: Photographs by Brandon Long and Patrick F. Tobin