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The Impossible Project VP Talks About Resurrecting the Polaroid Instamatic


ReutersTV shared this video today in which its Social Media Editor Anthony De Rosa meets up with The Impossible Project VP Dave Bias to talk about the company and what it’s up to. Bias gives a demo of the new Impossible Instant Lab — similar to what we shared from Photokina — showing how it takes iPhone pixels and “melts them back down into chemistry”.

There are also a few glimpses into what it looks like inside the old Polaroid factory the company purchased and revived. Here’s a crazy fact: when Polaroid shut down, there were still 400 people keeping the factory up and running. When The Impossible Project brought it back to life, they did it with just 30 people.

Bias thinks that there will always be a desire in the general public to use analog products. While the company doesn’t believe it will be “the next big thing” again like Polaroid was decades ago, it does see a long future ahead of it as long as it can keep existing Polaroid users happy.