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Mercedes-Benz Pays Tribute to the Return of Instant Film in this Informative and Inspirational Mini Doc


To pay homage to the return of beloved instant film, Mercedes-Benz has created a four and a half minute mini-documentary that takes an inside look at the inspiration behind bringing it back, the machinery used to make it, and even a look at how the analogue sorcery works.

The video highlights a number of interesting tidbits regarding analogue instant photography: from the acquisition of Polaroid machinery by Impossible to detailing just a few of the hundreds of chemical reactions taking place inside of an image once passed through the rollers, the mini-doc is both informative and inspirational.

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To see more of these shorts, head on over to the mb! by Mercedes-Benz Vimeo profile. And if you’re interested in picking up some of the instant film shown in the video, the Impossible Project‘s website has you covered.

(via Fstoppers)