The Impossible Project made a splash in the world of instant photography last month by announcing the I-1, the first new instant camera for the film format popularized by Polaroid decades ago.
The company just released a new 2-minute video that sheds a little more light on how and why the Impossible I-1 came to be:
There’s also a series of 3 videos that introduce the I-1 and its various features and functions. First, how to shoot your first photo using the camera:
Next, how to properly frame and focus your shots:
Finally, a look at some of the other features of the I-1:
If you’re interested in purchasing the Impossible I-1, you can find it for $350 over on the Impossible website.