When discussing their goals of image quality and sharpness for the lens, Sigma mentioned they’re confident they’ll surpass competitive products from Canon and Nikon and are instead gunning for Zeiss’s new 55mm Otus lens. It’s a serious claim. The Zeiss 55mm f/1.4 Otus lens — with its $4000 price tag — is squarely aimed at high-end professional shooting such as fashion, advertising and editorial work.
While pricing is not yet available on the new 50mm, Sigma has recently become known for stellar glass on a budget. If this new lens can perform similarly to — or even out-perform — the Zeiss 55mm Otus lens, it should provide some serious competition for photographers looking for a fast, razor-sharp portrait prime.