Zeiss, which denied rumors it is leaving the camera lens manufacturing space last year, is teasing the arrival of a new optic. While it might appeal to some, photographers shouldn't get their hopes up: it is almost certainly a cinema lens.
Sony Japan has launched a dedicated teaser website for an upcoming event related to its Alpha products. While details are scarce, Sony fans will not need to wait long to see what Sony has up its sleeve.
Nikon is no stranger to teasers, having released bits and pieces of information about many of its products ahead of their full reveals. The company's latest peek reveals a lens sporting a brand-new name: "Plena." However, does not reveal key details about the lens.
Sony and Panasonic are teasing new cameras that are slated for official announcement next week. Panasonic's appears to be a "G" series camera, while Sony is expected to announce a new CineAlta called the Burano.
Sony Camera Channel has posted a placeholder for an upcoming product announcement on YouTube. Per the video's description, Sony will announce a new camera on July 12 at 10:00 a.m. EDT. The product's tagline is "Next generation creativity on the go."
Canon Japan has published a teaser for a new vlogging camera that will be announced on Thursday, May 11.
Nikon has launched a new teaser for an upcoming launch. While details are scarce, it's possible to look back at other times Nikon has teased a product announcement to get a sense of what photographers should expect.
DJI appears to be gearing up to announce the third iteration of the Inspire drone platform. One of the most popular professional drones on the market, DJI hasn't refreshed the line in nearly seven years.
Rolleiflex, a brand that hasn't produced cameras since 2014, says it's back and will release a new "modern" digital twin-lens reflex (TLR) camera that will be announced on April 20.
In two videos published to its Weibo account in China, Samsung has teased both high resolution and improved low light sensitivity in its coming Galaxy S23 smartphone.
It has been a long time since Hasselblad brought a new X System medium format mirrorless camera, but those waiting for a successor to the X1D II 50C will find a lot to like about the X2D 100C.
Hasselblad's new flagship medium format mirrorless camera is the X2D 100C which features a 100-megapixel backside illuminated sensor, phase detection hybrid autofocus, in-body image stabilization, and 15-stops of dynamic range with 16-bit color.
Hasselblad has published a teaser for a live event scheduled for September 7, presumably for a new mirrorless camera in the styling of the X series.
Phase One has announced a new specialized lens for the XT IQ4 camera system: the XT-Rodenstock HR Digaron-W 40mm f/4 Tilt. The optic is designed to support landscape photographers and will retail for $11,990.
Phase One has teased an update to its XT camera system, a field camera-inspired medium format body that melds the feeling of classic film photography with modern hardware and software.
Insta360 has published a short 19-second video that looks like an entirely new endeavor for the company. While it's not clear exactly what it might be, it appears that it can fly.
Nikon has published what is likely to be the final teaser for its forthcoming Z9 camera in which the company shows a high-speed, blackout-free shooting experience and gives another look at what appears to be the unannounced 100-400mm lens.
Nikon has published a third teaser for its upcoming flagship mirrorless Z9 camera with the focus this time on the camera's ability to track moving subjects in a way that at the very least matches the industry's best.
Nikon has published its second Z9 teaser that spends its short 30-second run time showing off a hint of video expectations: limitless 8K recording.
Nikon has published a 30-second ad spot that teases its forthcoming flagship camera and while not much was revealed in the short commercial, a quick glimpse of the rear LCD teases that it won't be like every other on the market.
Sony has teased the launch of a new camera set to be announced on January 26 at 7 AM Pacific Time. No details other than the timing of the announcement have been revealed, but rumors claim it to be a new a9 series camera.
Xiaomi has unveiled its third-generation of under-display cameras for upcoming smartphones. Instead of a notch or cutout, the edge-to-edge display will have a camera that's nearly invisible under the screen while retaining the standard quality of front-facing cameras.
Panasonic has officially confirmed that it will be announcing the new full-frame mirrorless LUMIX S5 camera through an online launch event on September 2nd.
When Ricoh announced the new "Brand Vision" for Pentax, they promised to share more details about upcoming products very soon. Earlier today, they delivered in a follow-up video showing off the upcoming Pentax APS-C flagship DSLR.
Tamron plans to keep expanding its lineup of excellent full-frame Sony E-Mount lenses. In a teaser released earlier this morning, the company showed off what looks to be a versatile zoom lens that will (rough translation) "delicately depict any scenery."
After teasing the tech in an ad earlier this week, smartphone maker Vivo has finally revealed details about the "micro-cloud gimbal" stabilization that will be built into the camera on the upcoming X50 Pro. Based on the demos, it looks to be quite a breakthrough.
Ricoh released a 40-minute video presentation last night on YouTube, detailing its plans for several Pentax products that are "in-development." The video was released in lieu of a CP+ 2020 presentation, and shared details about the upcoming APS-C DSLR, one previously-announced 85mm lens, and two brand new lenses we hadn't heard about before.
Nokishita has gotten their hands on some leaked, official product photos for the sort-of announced Nikon D6... which is good, because Nikon just wrapped up its teaser campaign for the camera by posting six videos that all feature the Nikon D5 instead.
Fujifilm pulled an Apple at the end of the London 2020 X-Summit stream today with "one more thing." After revealing the X100V, teasing the much-anticipated XF 50mm f/1.0 lens, and more, the company announced that it would be unveiling the Fuji X-T4 on February 26th.
This one is painful to watch. In a new video teaser for an upcoming modular camera, Insta360 decided to get creative (and destructive) by literally putting an action cam, a 360 camera, a "1-inch cam" and a drone into a blender.
GoPro is preparing to announce a couple of new action cameras on October 1st, according to a teaser posted last week to the company's social media accounts.
Canon has released a sneak peek of an exciting firmware update coming soon to the EOS R system. The update is all about autofocus, and based on the teaser above it'll provide a major boost in AF tracking performance to users of Canon's full-frame mirrorless EOS R and EOS RP.
After announcing the development of Lumiar 4 and teasing its intelligent sky replacement tech, Skylum is keeping the AI train rolling by debuting a new content-aware feature: AI Structure.
Tamron is giving Sony full-frame mirrorless shooters a reason to get excited today. In a video published to the brand's Facebook page and YouTube channel, the company is teasing four new lenses for FE-mount: one zoom lens and three primes.
When Skylum releases Luminar 4 in the fall, one of its main features will be a new AI-powered sky replacement tool that intelligently masks a new sky into your photos. We already reported on the upcoming feature, but now Skylum has released a sneak peek of the tool in action.
Earlier today at the company's "Images of the Future" conference, Xiaomi dropped a bombshell. According to a tweet on the official Xiaomi account, they've teamed up with Samsung to develop a smartphone with a 108MP "ultra-clear" image sensor!
RED CEO Jarred Land took to the reduser.net forum this past weekend to drop a major teaser about the company's next cinema camera—a small form-factor camera called the Komodo that is "not larger than 4 inches in any dimension" and may feature Canon's RF mount.
It seems the folks at DJI are preparing to release a new, even lighter weight Ronin gimbal for mirrorless cameras. Shown off on a new teaser page, as well as a blueprint video posted to the brand's Twitter, the new gimbal looks to be a lighter, more compact version of the current Ronin-S.
As we head into the weekend, Sigma has decided to (sort of) confirm an exciting leak we shared earlier this week: that a 35mm f/1.2, 45mm f/2.8, 14-24mm f/2.8, and possibly a 24-70mm f/2.8 designed specifically for full-frame mirrorless cameras will be announced in mid-July.
To avoid the dreaded "camera notch" interrupting smartphone screens, some manufacturers have begun introducing pop-up or flip-up selfie cameras. But, thankfully, the future looks like it will be more elegant with the introduction of cameras hidden under the displays themselves.