teaser

Nikon Are You Ready

Coming Soon: Nikon Teases Exciting New Product

Nikon has launched a new teaser for an upcoming launch. While details are scarce, it's possible to look back at other times Nikon has teased a product announcement to get a sense of what photographers should expect.

Tamron Teases a New Versatile Zoom Lens for Sony E-Mount

Tamron plans to keep expanding its lineup of excellent full-frame Sony E-Mount lenses. In a teaser released earlier this morning, the company showed off what looks to be a versatile zoom lens that will (rough translation) "delicately depict any scenery."

Pentax Reveals New APS-C DSLR and Three Lenses in Online Presentation

Ricoh released a 40-minute video presentation last night on YouTube, detailing its plans for several Pentax products that are "in-development." The video was released in lieu of a CP+ 2020 presentation, and shared details about the upcoming APS-C DSLR, one previously-announced 85mm lens, and two brand new lenses we hadn't heard about before.

Nikon D6 Product Photos Leaked, Teaser Campaign a Big Dud

Nokishita has gotten their hands on some leaked, official product photos for the sort-of announced Nikon D6... which is good, because Nikon just wrapped up its teaser campaign for the camera by posting six videos that all feature the Nikon D5 instead.

Fujifilm Will Reveal the X-T4 on February 26th

Fujifilm pulled an Apple at the end of the London 2020 X-Summit stream today with "one more thing." After revealing the X100V, teasing the much-anticipated XF 50mm f/1.0 lens, and more, the company announced that it would be unveiling the Fuji X-T4 on February 26th.

Canon Shows Off Major Autofocus Update Coming Soon to EOS R and RP

Canon has released a sneak peek of an exciting firmware update coming soon to the EOS R system. The update is all about autofocus, and based on the teaser above it'll provide a major boost in AF tracking performance to users of Canon's full-frame mirrorless EOS R and EOS RP.