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5 Marketing Tactics Every Photographer Needs to Know

As photographers, we all know marketing is important. We regularly hear that it can make or break a business. Good marketing can help you stand out. We’ve all wondered how and why some photographers have hundreds of thousands of followers when others are struggling to even hit triple digits.

Old Fashioned Marketing Still Works in Wedding Photography

The Internet has been brilliant for building a platform, but it is only one pillar... Did you know that ninety percent of small businesses fail within the first two years? With very few exceptions, having one way of marketing is the quickest way to join the 90%.

The View-Master Photography Promo

Photographer Lians Jadan recently spent months brainstorming in hopes of creating an effective promo. He came up with the idea of sending out his work to prospective clients with a retro View-Master-style viewer.

This is How Nikon Tests the Durability of the D850

Nikon Asia released this promo video for the D850 that offers a peek at how the company tests the DSLR for durability in harsh environments, ensuring that it's reliable through things like drops, impacts, vibrations, extreme temperatures, and humidity.

Deal Alert: Amazon Offering 75% Off Photo Prints

Back in September 2016, Amazon launched its own photo printing service, instantly sinking Shutterfly stock by undercutting competitors' prices. Now, to celebrate the new year, Amazon is offering a crazy 75% off coupon code to cut its already industry-low prices.

Fuji GFX 50S: Shooting Handheld with Medium Format Mirrorless

Fujifilm recently put its new GFX 50S medium format mirrorless camera in the hands of French photographer Philippe Marinig for a natural light photo shoot in Kyoto, Japan. In the 2.5-minute Fuji video above, Marinig had positive things to say about shooting handheld with the camera.

Promo Idea: Photo Viewers Made with Loupes and Slide Film

In today’s digital age, a budding photographer would find it hard to believe that physical mailers would be an important aspect of their marketing strategy. The reality is not only are they important but they are also essential.