promo

In 1998, Kodak sent out a set of promotional boxes to dealers, studios, and partners that contained four rolls of Portra Film along with a VHS with a promotional message from the company's CEO. YouTuber Jamie Maldonado has uploaded that classic tape to his channel for everyone's viewing pleasure.

As photographers, we all know marketing is important. We regularly hear that it can make or break a business. Good marketing can help you stand out. We’ve all wondered how and why some photographers have hundreds of thousands of followers when others are struggling to even hit triple digits.

Fujifilm has just released a new promo video for a very old lens. The video, published last week on the FUJIFILM X Series YouTube channel, features the much-beloved 8-year-old XF 35mm f/1.4R and seems to imply that Fuji doesn't plan to update this lens any time soon.

The Internet has been brilliant for building a platform, but it is only one pillar... Did you know that ninety percent of small businesses fail within the first two years? With very few exceptions, having one way of marketing is the quickest way to join the 90%.

Photographer Lians Jadan recently spent months brainstorming in hopes of creating an effective promo. He came up with the idea of sending out his work to prospective clients with a retro View-Master-style viewer.

In 2017, GoPro announced a Trade-Up promo to boost the sales of its HERO5 Black -- send in an older HERO camera and you got up to $100 off a new GoPro camera. This year, GoPro has just launched a new and improved Trade-Up: send in virtually any camera and in any condition and you get a hefty discount.

Canon recently released this incredibly dramatic 5-minute video to showcase its latest CMOS sensor technologies. The opening question, set to moving music, is: "Have you ever seen a rainbow in the light of the moon?"

Back in September 2016, Amazon launched its own photo printing service, instantly sinking Shutterfly stock by undercutting competitors' prices. Now, to celebrate the new year, Amazon is offering a crazy 75% off coupon code to cut its already industry-low prices.

When someone says you need to "think outside the box" when it comes to marketing your skills and getting work as a photographer, Toronto-based photographer Aric Guité's #CollabWithAric campaign is exactly what they're talking about.

Fujifilm recently put its new GFX 50S medium format mirrorless camera in the hands of French photographer Philippe Marinig for a natural light photo shoot in Kyoto, Japan. In the 2.5-minute Fuji video above, Marinig had positive things to say about shooting handheld with the camera.

To promote its 5D Mark IV DSLR and to show its confidence in the camera, Canon recently challenged 4 notable photographers with an "impossible" task: shoot and put together a photo exhibition at the world famous Whitney Museum of American Art in NYC in just 24 hours.

In today’s digital age, a budding photographer would find it hard to believe that physical mailers would be an important aspect of their marketing strategy. The reality is not only are they important but they are also essential.

Well... this is awkward. No seriously, this is REALLY awkward. In addition to the usual feature promos Adobe releases when Photoshop is updated, Adobe also released a NSFW-ish sex-hotline spoof called 1-900-U-UPDATE.com this morning.

Getty Images has launched a creative new global advertising campaign titled "Millions of Images. Endless Possibilities." The 46-second video above shows a series of famous faces that were reconstructed entirely using various stock photo faces that aren't of those people.

Want to see the world's most advanced selfie stick? Check out the video above, which shows the Automated Selfie Stick.

When Fujifilm offered to pay photographer Zack Arias to create a promotional video about their products, Arias didn't simply create a typical behind the scenes or gear review video. He turned the opportunity into a trip to Morocco, to help out a worthy cause.

The Golden State Warriors are having a historic year in the NBA, and Adobe is taking advantage of that by promoting Photoshop at the home pages in Oakland.

If you love both Netflix and Instagram, there's a sweet new job opening that may interest you. Netflix is looking to hire "Grammasters" -- or master Instagram snappers -- to visit TV and movie sets in Europe and document them in Instagram photos.

(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));Accidents Happen. We've got you covered!Canon is offering complimentary CarePAK protection coverage for select gear purchases at B&H through January 9, 2016!Details: http://bhpho.to/1PTopmqPosted by B&H Photo Video Pro Audio on Wednesday, December 23, 2015

Canon is currently running a special promotion in which photographers purchasing gear through authorized dealers will receive a free 13 months of CarePAK priority service and accident insurance (which protects from accidents such as careless drops and spills).

To promote CarePAK coverage of its products, B&H recently published the video above that shows careless and unlucky photographers having their gear damaged and destroyed in all kinds of painful ways.

Photographer Karl Taylor just released this humorous …

Canon is apparently promoting its new 5DS DSLR with a pair of mugs that poke fun at Nikon. There's a big mug that has EOS 5DS printed across the front, while a smaller companion mug features the text "I AM SMALL" with the design used by Nikon's I AM ad campaigns.

Self promotion has been one of the most difficult things for me to overcome as a photographer. I constantly ask myself "Who cares?", "Is this relevant?", and "Do I sound like a douche bag?". I’ve decided to get over myself this year and just put the work out there and let the chips fall as they may.

To that end, I started this year with a new promotional piece that focuses exclusively on my sports and fitness work. Here is a look at my simple new promotional material.

Justin Poulsen is a conceptual photographer based in Toronto, Canada, who specializes in building physical props for his surreal photos rather than relying on digital trickery. To convey this fact for his latest promotional mailer campaign, Poulsen decided to take the idea of "thumb drives" very literally.

Here's a nice deal for those of you planning to start a subscription to Adobe Creative Cloud's Photography Program for 2015: if you subscribe through Amazon instead of Adobe, you'll get a free $30 to spend on Amazon.

Dubai-based photographer Muhammad Hassan is coming out with a tutorial series that teaches basic to advanced photography techniques. To promote the course, he has created a very... interesting teaser video that uses special effects to dazzle the eyes and minds of prospective students.

Camera+ is one of the most well-liked third party camera apps for iOS devices. It has sold over 10 million copies, and its robust interface and suite of editing tools help set it apart from the stock camera app.

Normally Camera+ would set you back $3 in the app store, but right now there's a lesser-known promotional offering from Apple that lets you download a copy for free. You just need to know where to look.

There's only so much specs, a press release and a product description will tell you. And so, since there's still a month's worth of time standing between you and actually touching the new Nikon D810, we've hit up all of the Nikon YouTube channels to compile the best promo, intro and behind the scenes videos we could find.

Each video is accompanied by a short description so you know what you're in for. We hope you enjoy getting to know Nikon's newest shooter a bit better.

Photographer Clint Davis doesn’t do simple. Featured on PetaPixel almost four years ago when he created an unforgettable promotional mailer, his second attempt at the same is even more impressive.