iphone15pro

Two iPhones side by side: the left iPhone with a green check mark features a triple camera system, while the right iPhone with a red prohibition symbol features a dual camera system. Both phones have the Dynamic Island feature on the screen.

These Are the iPhones and Macs That Will Run Apple Intelligence at Launch

As seen with competing artificial intelligence platforms and features, Apple Intelligence will utilize some computational power in the cloud. However, perhaps more than any of the competition, Apple prioritizes on-device processing enabled by the company's robust and efficient silicon. This means more privacy and security, but also that some not-that-old devices will be left behind as Apple steps into the AI age.

Apple iPhone Clipped Highlights

Critics Are Wrong: It Is Impressive Apple Shot its Latest Event on iPhone

This week's Scary Fast Apple event was significant in mostly expected ways. Apple debuted its new M3 series of chips, launched super-powered new MacBook Pro notebooks, and updated the iMac for the first time since 2021. However, Apple also did something unprecedented: it shot the entire event on the iPhone 15 Pro Max smartphone.

Apple's Scary Fast event was shot entirely on iPhone

Apple Shot Its ‘Scary Fast’ Event Entirely on the iPhone 15 Pro Max

Last night, Apple's "Scary Fast" event saw the introduction of the Apple M3 family of processors, including the M3, M3 Pro, and M3 Max. Apple also introduced updated MacBook Pro models, including a beautiful Space Black version, and the first iMac update since 2021. The event was also significant for another reason. It was shot entirely on an iPhone.

PetaPixel Podcast Chris Niccolls holding retro cameras

Is There Any Real Benefit to Retro Camera Design?

This week Nikon launched the Zf, a full-frame retro-inspired camera that packs some serious technology and gives us a glimpse into the company's future. But we have some questions about retro design: is it all nostalgia or is there more to it?

iPhone 15 Pro and Pro Max Review

The iPhone 15 Pro and Pro Max Review for Photographers

Apple's iPhone 15 Pro and Pro Max bring a lot to the table across the board, from a gaming-ready chip, to USB-C, and -- of course -- photography. It is that last point where we are putting the emphasis, and this review is specifically for those of you who care about the iPhone as a camera.

Apple iPhone 15 Pro

Apple Explains What the iPhone 15 Camera Can and Can’t Do – and Why

Apple rides a delicate line with its iPhone camera system. On the one hand, it wants to keep it as simple as possible to keep photographers "in the moment." On the other hand, creators keep demanding more of the system. Two of Apple's executives sit down with PetaPixel and explain how they navigate these two seemingly disparate goals.

USB-C is the Biggest Improvement the iPhone Has Ever Seen

Ah, that new iPhone smell is in the air, which means two things. Autumn, probably the best season for photography, is just around the corner. And two, Apple has stoked its hype train's engine and sent it roaring down the tracks, spewing buzzwords and fancy graphics at everyone it passes.