In a surprising turn of events, Tokina has just unveiled the SZX Super Tele 400mm f/8 Reflex MF: a reflex/mirror lens for modern cameras that uses a catadioptric design to achieve a super-compact, super-light, super-telephoto.
Sony has just released the brand new FE 20mm f/1.8 G: a lightweight, high-performance, ultra-wide prime lens for full-frame Sony mirrorless cameras that the company has dubbed "the widest full-frame prime lens in E-mount lineup."
The OM-D E-M1 Mark III was the big release of the night for Olympus, but the company also had two other products up its sleeve. The first is the surprisingly compact 12-45mm f/4 PRO lens; the second the PEN E-PL10 camera that was already released in Asia four months ago.
LensRentals just finished their teardown of the incredibly light and compact new Canon RF 70-200mm f/2.8 lens, and what they found will make Canon users very happy. Not only is this lens a beautifully engineered marvel--a total redesign of the "typical" 70-200mm f/2.8 formula--it is also, in Roger Cicala's words: strong, like bull.
JK Imaging—the company that has been releasing all sorts of Kodak-branded goods for several years now—debuted a new camera at the PhotoPlus Expo in NYC. Meet the Kodak PIXPRO WPZ2: a rugged, waterproof point-and-shoot that costs just $150.
Sigma officially released the Sigma fp today, confirming the leak we reported earlier this week. Available to pre-order today, the world's smallest full-frame mirrorless camera will cost $1,900 for the body-only, and will begin shipping to customers on October 25th.
It's a great Friday for the gear lovers out there. First, Fujifilm revealed the X-Pro3 with a very interesting hidden LCD concept; then, Ricoh announced the development of a new Pentax flagship APS-C DSLR; and finally, a new report has revealed all four lenses that Tamron will announce for Sony E-Mount in October.
Elinchrom has partnered up with Light & Motion to announce the new Elinchrom ELM8: a battery-powered continuous LED light for photo and video shooters that they're calling "the most versatile continuous LED light on the market."
Sony has just unveiled the RX100 Mark VII, and the latest iteration of their popular, powerful point-and-shoot camera is a veritable speed demon. Thanks to a new sensor, the RX100 VII can shoot at 20fps with no blackout and full AF/AE, can perform 90fps bursts with AF/AE locked, and promises Sony a9 level autofocus performance.
Earlier today, Zhiyun added a lightweight, affordable, compact gimbal to their Crane lineup. Called the Crane-M2, the small 3-axis gimbal is targeted at travel shooters and vloggers who want to capture the smoothest possible footage with their compact camera, smartphone or action cam.
Earlier today, Fujifilm unveiled its lightest, smallest medium format lens yet. The GF 50mm f/3.5 R LM WR expands the lineup of lenses available for the GFX series mirrorless medium format cameras, adding an incredibly portable, almost pancake-style 50mm that weighs only 335g (11.8 oz.).
As expected based on the teaser from earlier this week, DJI has officially announced a new, lighter-weight version of its 3-axis Ronin-S gimbal. The new model is called the Ronin-SC (the C stands for "compact"), and it's being hailed as a "single-handed stabilizer for mirrorless cameras."
Last night, in addition to debuting three lenses everybody knew were coming, Sigma revealed something nobody saw coming: the L-mount Sigma fp, "the world's smallest and lightest 'pocketable full-frame' camera."
Sony has officially announced the much-anticipated and long-rumored FE 35mm f/1.8 lens for its full-frame mirrorless cameras. The lightweight new lens—which Sony claims "sets a new standard for portability"—will give Sony shooters an affordable, if slightly slower, alternative to the popular Sony Distagon T* FE 35mm f/1.4 ZA.
Leica has unveiled the new Q2, a full-frame compact camera that succeeds the original Q. The new camera features higher resolution, a better viewfinder, improved autofocus, new weatherproofing, and more.
DJI has announced the new Osmo Pocket, the world's smallest 3-axis stabilized camera designed for the masses. It's small enough to fit in your pocket while still shooting high-quality photos and videos.
Leica has announced the new D-Lux 7, a powerful yet compact camera the company is calling the "Swiss Army knife of Leica compact cameras."
Sony has announced the new Cyber-shot HX99, what the company calls "the world's smallest travel high zoom camera." The camera features a powerful 28x zoom and 4K video recording.
Ricoh has announced the development of the highly-anticipated GR III high-end digital compact camera. It's designed to be "the ultimate street photography camera."
Profoto has just announced the new B10, a small flash with big power. Only a little larger than a medium-sized zoom lens, the B10 packs five times the power of an ordinary speedlight.
Sony has announced the HX99 and HX95, the world's smallest compact cameras that feature 720mm (35mm equivalent) reach on the telephoto end.
Canon has announced the PowerShot SX740 HS, a 40x zoom compact that replaces the SX730 HS and adds 4K video recording to the line.
The V-flat is a common tool used by portrait photographers, but it has historically been a do-it-yourself product everyone builds for themselves. A new company called V-Flat World just changed that with the launch of its commercial foldable V-flats geared toward professional portrait photographers.
Fujifilm has just announced the XF10, a new tiny camera with a big sensor. It's an ultra-lightweight X Series compact camera that boasts an APS-C CMOS sensor at its core.
And you thought the Nikon P900's 83x zoom lens was impressive. Nikon has just announced the Nikon COOLPIX P100, the "new undisputed powerhouse of superzooms." It packs a ridiculous 125x zoom lens that has the 35mm-equivalent focal range of 24-3000mm -- the most powerful range available in a compact camera.
Sony just announced the RX100 VI, a premium compact camera that combines portability, flexibility, advanced features, and image quality.
Panasonic has announced the new Lumix TS7 (called the FT7 in other parts of the world), a rugged compact camera that's designed to withstand anything you can in the great outdoors.
Blackmagic has just announced its Pocket Cinema Camera 4K, a Micro Four Thirds compact camera that puts 4K RAW recording in your pocket for $1,295.
Canon has just announced the PowerShot G1 X Mark III. This latest G-series camera is Canon's first to boast a large APS-C sensor, the largest sensor ever offered in a Canon point-and-shoot camera.
Ricoh has just updated their WG line of cameras for the first time in a few years to include the new WG-50. At $280, the 16-megapixel rugged compact waterproof camera is a more affordable option for underwater photography down to 46 feet (14 meters).