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Thypoch Simera 28mm f/1.4 ASPH: Shipping Now

Since its official debut in September 2023, the Thypoch Simera full-frame 28mm f/1.4 has sparked a heated discussion among vintage lens enthusiasts due to its rarely-seen combination of 28mm focal length and fast aperture f/1.4 in this market. Its sibling, Simera 35mm started shipping in late November 2023, the manufacturer has ramped up efforts to scale up the production of 28mm as well. Finally, the queue of back orders for Simera 28mm ushers in the shipping period.

Zeiss’ ZX1 Android-Powered Camera Costs $6,000

Announced nearly two years ago, Zeiss' compact Android-powered fixed-lens camera finally has a price: $6,000. While this is likely more than most thought Zeiss would ask for the camera, Zeiss seems to be banking on the value of an all-in-one experience.

You Can Now Buy Snapchat Spectacles Directly on Amazon

Snap Inc’s experimental foray into wearables may not have had much of a financial impact for the struggling company, but they did create some buzz with their pop-up ‘Snapbot’ vending machines. Now they’ve made their Spectacles available directly on Amazon at the same $130 price.

Sigma 135mm f/1.8 ART Available for Pre-Order, Ships in May for $1,400

Start saving up now, because the brightest and baddest new 135mm lens on the market has a price and a release date. Sigma is still keeping price and availability a secret for their 24-70mm 14mm ART lenses, but they've officially announced that the 135mm f/1.8 will debut in May for $1,400.

Ball Drop Test Shows the Strength of Sigma’s Ceramic Lens Filters

Back in December 2015, Sigma announced the world's first protective lens filters made of ceramic -- filters that it claims are 10x stronger than traditional filters and 3x stronger than chemically strengthened filters.

Sigma has just published pricing and availability info for the new filters, as well as the above video, which demonstrates the filter's strength through a ball drop shatter test.

Olympus Air A01 Coming to the US in July for $300

Olympus' innovative Air camera was announced back in February, but up to this point it has been a Japan-only product. Not anymore: today Olympus announced that the Air A01 will be available in the United States starting in July for $300.

Sony Officially Announces the a7II in the US! Will Ship in Time for Christmas

The Sony a7II and its impressive 5-axis in-body stabilization has generated a ton of well-deserved buzz since it was officially announced. There's only one problem: it wasn't officially announced in the US yet.

The main announcement was made in Japan and no US release date and pricing has been available... until today! The news just dropped, and American Sony fans can enjoy Thanksgiving tomorrow knowing they can have the a7II in time for Christmas.

Sigma Slaps a $950 Price Tag on the 50mm f/1.4 Art Series Lens, Shocks Us All

The first reviews have been clear: the Sigma 50mm f/1.4 Art series lens delivers quality on par with the exceptional $4,000 ZEISS 55mm f/1.4 Otus. That's no small feat, but just how impressive that fact was revolved entirely around what the company decided to price the lens. Well the answer is finally official, and it's going to blow some minds.

You'll be able to get Otus-quality PLUS autofocus for, get this, only $950!

Impossible Instant Lab Shipping August 29th for $299

When The Impossible Project announced its Impossible Instant Lab back in September 2012, it turned to Kickstarter to raise $250,000 to fund the project. After the Internet got wind of the smartphone-to-instant-photo printing device, the fundraising campaign blew past its goal and ended up with a total of $559,232 from 2,509 supporters.

Today the company announced that the Impossible Instant Lab will be hitting store shelves on August 29th, 2013 for a retail price of $299.

WiFi-Only Samsung Galaxy Camera Set to Arrive Later This Month for $450

Samsung did a lot to advance the idea of a "smartcamera" late last year by announcing the Galaxy Camera -- an Android-powered compact camera that looks and feels more like a giant smartphone than an traditional point-and-shoot. However, some smiles turned to frowns when people learned that it would be sold through mobile carriers such as AT&T with 3G or 4G data plans.

If you're one of the frowning photographers, get ready to turn it back into a smile: Samsung has announced the pricing and availability of the new WiFi-only version that it unveiled back in February.