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Zeiss’ ZX1 Android-Powered Camera Costs $6,000

Announced nearly two years ago, Zeiss' compact Android-powered fixed-lens camera finally has a price: $6,000. While this is likely more than most thought Zeiss would ask for the camera, Zeiss seems to be banking on the value of an all-in-one experience.

You Can Now Buy Snapchat Spectacles Directly on Amazon

Snap Inc’s experimental foray into wearables may not have had much of a financial impact for the struggling company, but they did create some buzz with their pop-up ‘Snapbot’ vending machines. Now they’ve made their Spectacles available directly on Amazon at the same $130 price.

Sigma 135mm f/1.8 ART Available for Pre-Order, Ships in May for $1,400

Start saving up now, because the brightest and baddest new 135mm lens on the market has a price and a release date. Sigma is still keeping price and availability a secret for their 24-70mm 14mm ART lenses, but they've officially announced that the 135mm f/1.8 will debut in May for $1,400.

Ball Drop Test Shows the Strength of Sigma’s Ceramic Lens Filters

Back in December 2015, Sigma announced the world's first protective lens filters made of ceramic -- filters that it claims are 10x stronger than traditional filters and 3x stronger than chemically strengthened filters.

Sigma has just published pricing and availability info for the new filters, as well as the above video, which demonstrates the filter's strength through a ball drop shatter test.

Olympus Air A01 Coming to the US in July for $300

Olympus' innovative Air camera was announced back in February, but up to this point it has been a Japan-only product. Not anymore: today Olympus announced that the Air A01 will be available in the United States starting in July for $300.

Sony Officially Announces the a7II in the US! Will Ship in Time for Christmas

The Sony a7II and its impressive 5-axis in-body stabilization has generated a ton of well-deserved buzz since it was officially announced. There's only one problem: it wasn't officially announced in the US yet.

The main announcement was made in Japan and no US release date and pricing has been available... until today! The news just dropped, and American Sony fans can enjoy Thanksgiving tomorrow knowing they can have the a7II in time for Christmas.

Sigma Slaps a $950 Price Tag on the 50mm f/1.4 Art Series Lens, Shocks Us All

The first reviews have been clear: the Sigma 50mm f/1.4 Art series lens delivers quality on par with the exceptional $4,000 ZEISS 55mm f/1.4 Otus. That's no small feat, but just how impressive that fact was revolved entirely around what the company decided to price the lens. Well the answer is finally official, and it's going to blow some minds.

You'll be able to get Otus-quality PLUS autofocus for, get this, only $950!