style

What is Brand Storytelling and Why Does It Matter?

In today’s world, it is easier than ever to start a business. Explore Instagram on any given day and you will inevitably see an ad for some new online retailer. It begs the question: How, in such a saturated online marketplace, can a fledgling brand separate itself from the pack and survive?

How to Tell an Effective Brand Story With Your Photos

Any writer worth their salt knows that a good story is comprised of three primary components: Character, Setting, and Plot. The same can be said of visual storytelling, regardless of the medium.

How to Find Your Photographic Style

Finding your photographic style takes time. It's a process. You may even think you found it only to discover that your preferences have changed. That's okay. That's good. It means that you are growing and evolving on your journey.

How to Find Your Photography Style Fast

Let’s not waste any time. What is the most important element in someone’s photography style? The quick answer is repetition.

Photographic Style Can’t Be ‘Canned’

Conversations around photographic style have always felt a little odd to me for a few reasons. It’s something I get asked about a lot by my students, as they feel that without a style, a visual signature, then they will find it very difficult to differentiate themselves from other working artists.

How to Find Your Photographic Style

You have found your style when you can’t do anything else. It’s your default, your normal, your nature. Style comes when imitation and influence perish. It's something that becomes one... you, yours. Defining your style or finding your style is a life’s journey.

Shooting Like Bruce Gilden Is Harder Than It Looks

Bruce Gilden is one of the top street photographers of our generation. He’s controversial, talented and he has his own style… so there’s no question as to why some might want to emulate him.

How to Find Your Style in Photography

How do I find my style? It’s a question that inevitably comes up for almost every photographer actively trying to improve their images. It’s a tough question, at first. Because at first, you don’t really know what that means. Many photographers think that “style” is just equal to how someone might edit their images.

Teaching Photographic Style

I’ve been thinking about photography and personal style and the different ways to teach it. I’m trying to help, share and guide people along their way in finding their unique photographic style. Seeing if I can find that quick fix, that beaten path someone else has already made for us. Sadly over the many years of reflection and research, I’ve found that there is no blue pill.

Developing Your Photographic Style

Defining your style is one of the, if not the, most difficult and time-consuming aspects of photography. It takes many people years or even decades of shooting before they really start to narrow down their photographic style.

Photos of Japan’s Unusual Playgrounds at Night

Japanese photographer Kito Fujio has captured a series of photos of his country's playgrounds at night. The Japanese playground structures play straight into the stereotypical robots and creative designs that we might associate with the country, but under artificial lighting at night, they take on a new dynamic.

Why I Only Use One Lens

After many years of experience using different lenses, I now have resorted to only using a single prime lens. I started with a 50mm, then added an 85mm, 35mm, 100mm, and 28mm to my collection, and I’ve played around with zooms. But now I exclusively use a 50mm lens. No more zooms and no more choices. But why would I volunteer to limit myself?

Use Deliberate Practice to Find Your Photographic Style

There are many aspects that make up a 'personal style' in photography. It could be the gear you use, the type of light, your post processing style or film choice. Your style could be determined by the stories you are trying to tell, the philosophy behind your work, your concept or message.

Video: How Aspect Ratios Help Convey Themes, Ideas, and Emotions

Directors have always utilized different ways to conveying themes and emotions through their work. Noted filmmakers such as Hitchcock were masters of cinematography: using camera angles and particular focal lengths to convey their messages. YouTube channel ‘Now You See It’ recently released the above video that delves into how aspect ratios can also have a profound effect on the content we are viewing.

Approaching the Problem of Style

To do a dangerous thing with style is what I call art.

~ Charles Bukowski

Easier said than done, I think. Good, actionable advice on how to develop your photographic style is hard to find. Clichés, on the other hand, sprout like lawn weeds everywhere: "Style develops over time; you can’t rush it!", "Confidence creates style!", "Imitate other people’s work and put a twist on it!", "Here are 3 ways/8 ways/10 tips to creating style!"

Greg Heisler Talks Photography as a Career and Having ‘True’ Style in Brilliant Interview

As much information as we’re able to pull in through the Internet, there is one thing that can never be obtained through words or pictures on a screen: experience. Through time and experience, information turns to knowledge, and we begin to wrap our heads around the complicated concepts that baffled us in the beginning.

One phenomenal example of a man who has accrued more experience than most is renowned portrait photographer Gregory Heisler, and in the interview above with Maine Media Workshops + College, he shares valuable insight and advice for photographers both young and old.

Photographer Marc Hauser Doles Out Sage Advice on Defining Your Style

“If you can’t do it right, do it big.” These are just a few of the wise words shared by renowned photographer Marc Hauser in the above mini documentary by Chris Cascarano.

He’s shot for the likes of Rolling Stones Magazine, Pepsi and Playboy (just to name a few) and the concise words of wisdom he shares in this video are worth writing down no matter where you are in your photography career.

MIT Project Mimics Iconic Portrait Photogs, Takes Your Selfies to the Next Level

Are you not impressed with your average Instagram selfie? Is the lighting too bland and out of place for your liking? If so, a team made up of a researcher from MIT and a few individuals from Adobe and the University of Virginia might just have a solution to your problem.

They’ve created an algorithm capable of accurately stylizing an average, otherwise insignificant selfie to look like the works of some of the best-known and well-respected portrait photographers of all time.

Adorable Photos of 4-Year-Old Instagram Sensation Mimicking High Fashion Shots

Ryker Wixom is the most fashionable 4-year-old you're likely to meet this side of a black AMEX, and given how fast his Instagram star is rising, you're likely to at least hear about him before long.

Together with his mom Collette Wixom, the duo have started a fashion blog/Instagram account/Facebook page called Ministylehacker, whose followers number in the tens of thousands.

Tutorial Shows How to Correct Skin Tones, Colorize Shadows and Add Light Effects

When it comes to nailing the white-balance in a photo, it's rarely an easy task, especially with portraits. It becomes even more arduous when you're trying to stylize the image a certain way, since you might not want the same tones and color balance in your skin tones as you do in the rest of your image.

This tutorial by the folks at Phlearn shows you how to get past those challenges and achieve the results you want in every part of your photo without having to sacrifice elsewhere.

Tutorial: How to Easily Replicate a Photo’s ‘Look’ Using Curves

It's happened to all of us: we're browsing through someone's portfolio or even just through Flickr or 500px and we come across a photograph or series of photographs with a 'look' we absolutely love.

From there, we usually dive into our own photo archives and try to replicate that style/look, but rarely does it come out anywhere near as professional looking as the original photo. Thankfully this 2012 tutorial by London-based journalist and designer Ben Secret can help you apply just about any photo's look to another.