If you’ve recently purchased a Nikon D600 at its standard body-only retail price of $2,000, you might want to stop reading this post lest you suddenly find yourself filled with manufacturer-induced buyers remorse. If you’re a budget-conscious photographer in the market for a new full-frame DSLR, today might be your lucky day.
Nikon has launched a brand-wide fire sale of the Nikon D600. While the body-only price hasn’t changed, retailers around the web are selling the camera with a bundled lens and pricey accessories for the same price as the body itself.
Photographers often scour eBay listings in hopes of snagging a good deal on camera equipment, but usually they’re not expecting to find gear worth hundreds of dollars sold for the same price as McDonald’s Dollar Menu items. Well, that’s exactly what one lucky eBayer discovered a couple of weeks ago. The person stumbled upon a strange listing: reputable camera retailer Calumet Photo was selling a brand new Sigma EX 10-20mm f/3.5 lens for Canon DSLRs — worth about $590 — for just $0.99! And not just one lens, but three!
Subscription-based photo-sharing service SmugMug caused a lot of grumbling back in August by effectively raising raising prices by 67% for Pro members who wanted to retain all of their existing features. Members who didn’t want to pay double their membership costs could stay at the same rate but lose their ability to price and sell prints. The story and reaction was strikingly similar to Netflix’s poorly-received pricing change enacted earlier this year.
The good news is that SmugMug heard all the complaints, and the better news is that they’ve decided to act upon the feedback. This week the company announced that pricing and selling would be returning to all Pro accounts.
The Nikon D4 that Usain Bolt used at the London Olympics has been auctioned off for charity. The final price? Just $7,300.
From the rumors that have been floating around, it seems pretty clear that Canon will be unveiling a new high-megapixel DSLR at the end of this month. “Canon 3D” is one of the names that has been attached to the rumors, but Canon Rumors reports that a new one has emerged — along with a hint at what the price might be.
Back in July of 2011, Netflix announced that it would be separating its movie streaming and DVD rental services into two separate subscriptions, increasing the cost for customers who wanted both by about 60%. The news was met with a massive customer backlash online, and over the next three months, more than 800,000 customers canceled their subscriptions and the stock price took a huge hit. The story became a lesson for corporate executives on how not to do price increases. Apparently SmugMug didn’t get the memo.
The subscription-based photo sharing service sent out an email to “Pro” customers tonight informing them of a major service change and price increase. The details are eerily similar to the Netflix case.
If you swooned at the Fujifilm X-Pro1′s retro design and fantastic image quality when it was announced at the beginning of this year, but then balked when you saw the $1,700 price tag, you might want to keep a close eye on the upcoming Fujifilm X-E1. Photo Rumors has published the specs of the camera, revealing that the camera will hit shelves at a price somewhere south of $1,000.
Have you ever wondered how Leica chooses its pricing for its high-end cameras? J Shin has written up a great post over at Leica Rumors that offers a geeky and lengthy explanation of the economics behind the company’s pricing decisions:
Every time there is any kind of a product-related announcement here and elsewhere, there are a number of invariable comments complaining about and/or defending Leica’s price strategy. In making these comments, people make references to various economic and noneconomic reasons why Leicas are priced the way they are. This essay is an attempt to show that, basically, almost everybody is right, at least when it comes to Leica’s profit motives. Rather than nefarious greed, devious psychological warfare, and, as some often mention, Dr. Kaufmann’s ignorance of Leica fandom, Leica prices are basically a function of mathematical inevitability.
The Mystery of Leica Pricing Explained [Leica Rumors]
On Monday Adobe officially announced its upcoming Creative Cloud subscription service, which will allow users to “rent” CS6 for $50 a month or Photoshop by itself for $20 a month. Whitson Gordon over at Lifehacker did some calculations on whether subscribing is actually worth it. Here’s his conclusion:
If you’re upgrading from a previous version of the program, it’s quite a bit cheaper to just grab the upgrade from Adobe instead of subscribing. And, if you can get a student discount (which nearly anyone can do), that’ll be cheaper too—at least in the case of Photoshop, which doesn’t seem to offer a subscription for students. In the case of the Master Collection, the student subscription is cheaper than the regular student version, but still not cheaper than upgrading from a previous version. However, once you get past the two year mark, all bets are off—the subscription is more expensive than buying, even if you plan on upgrading every two years.
[...] our official recommendation is to stick with the retail versions unless you only plan on using your Adobe product for under two years. The subscription is great for the short run [...], but it’ll cost you quite a bit more in the long run.
Adobe’s John Nack also writes that one of the huge benefits of the new model is that it drastically reduces the barrier to entry. Previously you had to pay $700 to get started with using Photoshop. Now the cost is $20.
Is Adobe’s Creative Cloud Subscription Cheaper than Buying Photoshop? [Lifehacker]
Bad news if you’re a film shooter and Fujifilm is your brand of choice: the company has announced that it will be increasing the worldwide price of its entire line of photographic films starting in May 2012. In the announcement, the company blames demand and economics for the decision:
The demand for film products is continuously decreasing, yen’s appreciation and the cost of production, such as raw materials, oil and energy, continues to rise or stay at high level. Under such circumstances, despite our effort to maintain the production cost, Fujifilm is unable to absorb these costs during the production process and is forced to pass on price increases. To sustain its photo imaging business, Fujifilm has decided to increase the price of photographic films.
Fujifilm remains committed to photographic products and asserts that even with the new price. Its photographic products remain exceptionally good value compared with other system products.
While the announcement doesn’t mention how much prices will increase by — they state that it will vary depending on market — Fuji Rumors reports that it will be an increase of over 10%.
(via Fujifilm via Fuji Rumors via Mirrorless Rumors)
Image credit: Roll On by Looking Glass