unveiled

Canon has announced the new Speedlite EL-5, a powerful and portable flash unit for advanced photographers that's the company's first flash designed for the Multi-Function Shoe found in the latest EOS R mirrorless cameras.

Venus Optics today announced two new ultra-fast Laowa lenses in the Argus lineup. They are the Laowa Argus 18mm f/0.95 APO lens for Micro Four Thirds cameras and the Laowa Argus 25mm f/0.95 APO lens for APS-C crop sensor cameras.

Phase One has announced a new specialized lens for the XT IQ4 camera system: the XT-Rodenstock HR Digaron-W 40mm f/4 Tilt. The optic is designed to support landscape photographers and will retail for $11,990.

Phase One has teased an update to its XT camera system, a field camera-inspired medium format body that melds the feeling of classic film photography with modern hardware and software.

The Chinese lens manufacturer TTArtisan has launched its 90mm f/1.25 lens for six different mirrorless camera mounts. This same lens design was previously launched for the Leica M mount back in May 2021.

Venus Optics has announced the second full-frame lens in its Argus lineup: the Laowa Argus 45mm f/0.95 FF. The lens follows in the footsteps of the Laowa Argus 35mm f/0.95 announced back in September, which was billed as the world's fastest full-frame lens.

The Chinese smartphone manufacturer Oppo today unveiled a number of new technologies for smartphone photography, including an 85-200mm continuous optical zoom, a next-gen RGBW sensor, a 5-axis OIS, and a next-gen under-screen camera.

Under its new owner OPC Optics, the Meyer Optik Görlitz brand today announced the rebirth of another "legendary lens", the Primoplan 75mm f/1.9 II. Following launches of lenses in the Trioplan and Lydith lines, this new lens marks the start of the new Primoplan series.

Three years after launching the original Solarcan, photographer Sam Cornwell has just unveiled Solarcan Colours. It's a trio of new cameras that each captures solargraphs in a different tint.

Cosina has announced the Voigtlander Nokton Vintage Line 50mm f/1.5 Aspherical II VM lens for Vessa and M-mount cameras, replacing the first version that was released in 2013. The lens is constructed nearly entirely out of metal and glass and features knurled rings for the manual adjustment of aperture and focus.

Google has unveiled the new Pixel 5 and 4a (5G) smartphones. Among other things, the new phones feature a new ultrawide lens as well as the ability to shoot Night Sight photos in Portrait mode.

After unveiling the Lydith 30mm f/3.5 II and Trioplan 100mm f/2.8 II earlier this year, the revived Meyer Optik Görlitz today announced the new Trioplan 50mm f/2.8 II, a sharp normal lens with "soap bubble bokeh."

Moment has announced its new CineBloom Diffusion Filters. The lens filters are designed for both cameras and phones and help you capture "dreamy, film-like vibes" straight out of a camera.

With the compact camera market decimated by smartphones, Canon is getting creative with its latest product. Called the PowerShot Zoom, it's an unusual-looking pocket-sized camera that resembles a monocular.

Chinese lens brands aren't generally associated with the idea of luxury, but TTArtisan looks to be trying to change that. The company just unveiled a new limited edition 35mm f/1.4 lens for Leica M rangefinders that's covered in 24K gold.

Venus Optics has unveiled the new Laowa 9mm f/5.6 FF RL, the world's widest rectilinear (i.e. straight features in the scene have straight lines instead of curved) lens for full-frame cameras.

HOYA has announced a new pair of filters called PROND GRAD. The PROND16 GRAD and PROND32 GRAD are circular graduated ND filters designed to help landscape photographers balance the luminosity of bright and dark areas.

Panasonic has announced the LUMIX G100, a new compact mirrorless camera that's designed for vlogging and creative video content.

The new Meyer Optik Görlitz Trioplan 100mm f/2.8 II manual focus lens was launched today after months of delays, officially bringing the storied Meyer Optik Görlitz brand back from the grave after being acquired from its bankrupt former owner (net SE) by the German company OPC Optics.

Leica has announced the new Ettas shoulder bag, designed for deep-pocketed photographers who want to carry a minimal one-camera kit when out and about.

Tamron has announced the new Tamron 28-200mm f/2.8-5.6 Di III RXD lens, the world's first all-in-one zoom lens that offers f/2.8 at the wide end.

The Irvine, California-based photography gear startup Aurora Aperture has announced a new next-generation rear mount filter system. It's designed to be an elegant solution for photographers to use filters on ultra-wide lenses that don't have a front filter thread.

Moment started as a company that designed high-quality lenses for smartphones, but the startup is quickly becoming a general brand that outfits photographers and filmmakers with everything from straps to filters to bags. Now the company is stepping into the world of bags for full-size cameras with the launch of its new Rugged Camera Sling.

Paul C. Buff today announced its new LINK 800WS flash. It becomes the most powerful and flexible product in the Paul C. Buff lineup, and it aims to "link" the company's past products with the demands of modern photographers.

Nikon has announced the new COOLPIX P950, a new superzoom bridge camera with an 83x optical zoom and 4K video recording abilities. It's the successor to the P900 that was announced back in 2015.

Nikon today announced the new NIKKOR Z 70-200mm f/2.8 VR S lens for its Z series full-frame mirrorless cameras. It's a telephoto zoom lens designed for professionals and the first full-frame Z lens to offer built-in stabilization.