marketing

Famed British photographer Rankin, well known for his portraits of the late Queen Elizabeth, recently worked with Glendronach on its ambitious whisky rebranding project.

After it was on the receiving end of immense online blowback in response to its use of stock photos as "samples" for its S9 camera, Panasonic launched an internal inquiry to find and remove any other such cases from its Japanese website.

Marketing is probably the least favorite but most important part of being a photographer. You just want to make art but the reality is you have to sell it first. Let’s talk about the wonderful world of wedding photography business marketing.

A circus has apologized after Photoshopping an image taken by a drone so that a serene lake appears in the background instead of a notorious neighborhood.

A photographer who paid $50,000 to an agency that promised to drastically grow her business by among other things, providing 100,000 Instagram followers, has sued after allegedly seeing no uptick in business.

PiktID is a new software powered by artificial intelligence (AI) that allows photographers to replace people in their photos with synthetic faces, which the developer says offers numerous benefits to commercial and advertising photographers.

Headshot photography is an exciting and lucrative niche in the photography industry, and if you're looking to make a name for yourself as a headshot photographer, this article is for you.

Canon has an image problem and I'm not talking about photos. The company currently has a battle on three fronts when it comes to the perception of its brand: no third-party lens options, the actions of its printer division, and the company's stance on climate change.

Seeing television ads for cameras and camera products is not nearly as common as it used to be, but that is starting to change as companies realize they need more general consumer support to survive at a time when the market is shrinking.

Last week, Sony announced a new camera, and looking at the marketing videos the company produced contrasted against the target user I was told it was for, I found myself quite confused.

Tintype Photographic Studio, Silver and Cedar, has exploded in popularity over the last three years, largely thanks to an enthralled TikTok audience.

There are countless marketing strategies used by wedding photographers, but referrals are key in marketing your wedding photography. When starting or growing your business you’ll likely have to implement a variety of marketing techniques. As you fine-tune your process it becomes easy to see the value of referrals.

The greatest challenge of photography is constantly finding new clients. Building a website, running ads, capturing and nurturing leads, and booking projects can be overwhelming for any solopreneur. Thankfully there are tools like Honeybook, Dubsado, and Bloom, which enable creatives to present themselves professionally online and get new business. But regardless of what tools you use, the following marketing strategies are essential to growing a photography practice.

Although it’s tempting to believe that anyone and everyone is a potential customer for your photography, your actual target customer base is much more limited. Finding customers who are likely to buy your photos without spending exorbitantly to acquire them is the key to any successful marketing campaign.

How can you distinguish yourself from other photographers? That’s the essential question every photographer embarking on a marketing strategy should be asking. But when it comes to a dedicated marketing strategy, there are a lot of options: email newsletters, printed promos sent via snail mail, social media posts, networking at in-person or virtual events, even cold calling editors.

There’s a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience.

I have a good friend that uses Facebook as his photography business’s digital platform. I have multiple friends that use Instagram as their portfolio. This also goes for, yes to a lesser degree, using Behance, Tumbler, Model Mayhem, Imgur, and Flickr as a portfolio destination.

Instagram has nearly 500 million active users per day and pulls in engagement rates 23% higher than Facebook and 84 times higher than Twitter. With statistics like these, it’s the ultimate social media tool for photographers to share their work with clients worldwide.

Panasonic's marketing department produced a set of images for a new product made entirely from stock images, and as part of that edited a photo of a White man's head onto a separate image of a Black man's body.

Commercial photography is as saturated a marketplace as any these days. With such stiff competition, it’s no wonder brands are raising the bar on those of us trying to break our way into the industry. No experience? No thanks.

Years ago, simply having a good website was enough for a photographer. Updating your site once every year was okay, and it basically existed as a digital version of your print portfolio. It was not the primary way that potential clients evaluated you. Today, it’s a vastly different landscape.

You walk through the supermarket aisle until you face various choices for the product you wish to eat. In the case of cereals, it can be 20 or more different options. You reach out and pick one, which you feel is the right decision based on a well-educated process.

We live in a world of visual bombardment. According to the research company Internet Live Stats, there are over 1,000 photographs uploaded to Instagram alone every second. When you factor in our universal personal attention deficit, one must wonder how one gets their precious photographs seen. Here are 15 unignorable ways to show your photographs to help get past the digital clutter.

As photographers, we all know marketing is important. We regularly hear that it can make or break a business. Good marketing can help you stand out. We’ve all wondered how and why some photographers have hundreds of thousands of followers when others are struggling to even hit triple digits.

The StarScope Monocular is advertised as both a hand-held scope and incredible zoom lens for smartphones accompanied by some rather unbelievable performance claims. Krazy Ken of YouTube Channel Computer Clan first looks at the ads and dissects the promises before putting the scope to the test himself.