Headshot photography is an exciting and lucrative niche in the photography industry, and if you're looking to make a name for yourself as a headshot photographer, this article is for you.
Canon has an image problem and I'm not talking about photos. The company currently has a battle on three fronts when it comes to the perception of its brand: no third-party lens options, the actions of its printer division, and the company's stance on climate change.
After being blamed for Balenciaga’s controversial BDSM marketing campaign, photographer Gabriele Galimberti has been subjected to thousands of death threats and now fears he will never work again.
Seeing television ads for cameras and camera products is not nearly as common as it used to be, but that is starting to change as companies realize they need more general consumer support to survive at a time when the market is shrinking.
Last week, Sony announced a new camera, and looking at the marketing videos the company produced contrasted against the target user I was told it was for, I found myself quite confused.
Tintype Photographic Studio, Silver and Cedar, has exploded in popularity over the last three years, largely thanks to an enthralled TikTok audience.
There are countless marketing strategies used by wedding photographers, but referrals are key in marketing your wedding photography. When starting or growing your business you’ll likely have to implement a variety of marketing techniques. As you fine-tune your process it becomes easy to see the value of referrals.
Photography is back in business post-pandemic, and we’ve seen rapid changes in marketing strategies this year. New clients are at your fingertips with opportunities to advertise in new and surprisingly, easier ways. These 5 marketing strategies are essential to growing a photography business in the digital age.
Although it’s tempting to believe that anyone and everyone is a potential customer for your photography, your actual target customer base is much more limited. Finding customers who are likely to buy your photos without spending exorbitantly to acquire them is the key to any successful marketing campaign.
How can you distinguish yourself from other photographers? That’s the essential question every photographer embarking on a marketing strategy should be asking. But when it comes to a dedicated marketing strategy, there are a lot of options: email newsletters, printed promos sent via snail mail, social media posts, networking at in-person or virtual events, even cold calling editors.
There’s a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience.
I have a good friend that uses Facebook as his photography business’s digital platform. I have multiple friends that use Instagram as their portfolio. This also goes for, yes to a lesser degree, using Behance, Tumbler, Model Mayhem, Imgur, and Flickr as a portfolio destination.
Instagram has nearly 500 million active users per day and pulls in engagement rates 23% higher than Facebook and 84 times higher than Twitter. With statistics like these, it’s the ultimate social media tool for photographers to share their work with clients worldwide.
Panasonic's marketing department produced a set of images for a new product made entirely from stock images, and as part of that edited a photo of a White man's head onto a separate image of a Black man's body.
Commercial photography is as saturated a marketplace as any these days. With such stiff competition, it’s no wonder brands are raising the bar on those of us trying to break our way into the industry. No experience? No thanks.
It seems there's a food photographer out there that deserves a raise. A woman has sued McDonald's after claiming that a cheeseburger ad photo she saw was so tempting that it caused her to break her religious fast during Lent.
The new platform F*ck You, Pay Me (FYPM) has set out on a mission to improve the disparity between online brands and influencers to help content creators negotiate better pay or to avoid certain brands completely.
Years ago, simply having a good website was enough for a photographer. Updating your site once every year was okay, and it basically existed as a digital version of your print portfolio. It was not the primary way that potential clients evaluated you. Today, it’s a vastly different landscape.
Like all major camera manufacturers, Nikon has different teams for different regions. As part of that, each gets its own budget to market new products, and comparing Nikon USA's choices versus that of Nikon Asia presents two wildly different approaches to selling the retro-inspired Z fc.
You walk through the supermarket aisle until you face various choices for the product you wish to eat. In the case of cereals, it can be 20 or more different options. You reach out and pick one, which you feel is the right decision based on a well-educated process.
We live in a world of visual bombardment. According to the research company Internet Live Stats, there are over 1,000 photographs uploaded to Instagram alone every second. When you factor in our universal personal attention deficit, one must wonder how one gets their precious photographs seen. Here are 15 unignorable ways to show your photographs to help get past the digital clutter.
As photographers, we all know marketing is important. We regularly hear that it can make or break a business. Good marketing can help you stand out. We’ve all wondered how and why some photographers have hundreds of thousands of followers when others are struggling to even hit triple digits.
The StarScope Monocular is advertised as both a hand-held scope and incredible zoom lens for smartphones accompanied by some rather unbelievable performance claims. Krazy Ken of YouTube Channel Computer Clan first looks at the ads and dissects the promises before putting the scope to the test himself.
Ikea has announced that it is sunsetting its catalog as part of a continued transition to digital sales. Described by Ikea as "iconic and beloved," the publication will cease both print and digital publication.
Adobe Photoshop's social marketing team has a witty sense of humor. Twitter today asked users to summarize 2020 in one word. @Photoshop's reply: "Masking."
IKEA's catalog is almost iconic in the photo community. But if you were up in arms when they started replacing photos with realistic CGI, then you're really not going to like this... IKEA Taiwan recently redid key pages in its 2021 catalog using in-game 'photos' from the latest Animal Crossing video game.
I’ve been at this game a long time, and as my career has evolved, I’ve ended up in a lot of unexpected places. I went from shooting BMX and skateboarders, to commercial work in the make-up industry, to running workshops and gear demos.
I was recently asked how to find clients by a new photographer making the leap into professional work during this crazed pandemic. It’s tough any time, but at this time it is even harder.
When you’re very early in your photography career, getting an agent will seem like a mysterious process. Many photographers feel that signing with an agent will offer the key to their fortunes. When they do sign, some photographers will feel they have finally made it.
The Internet has been brilliant for building a platform, but it is only one pillar... Did you know that ninety percent of small businesses fail within the first two years? With very few exceptions, having one way of marketing is the quickest way to join the 90%.