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This is What Camera Bag Marketing Hype is Like

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It seems like every month there’s an earth-shattering new camera bag that can hold ridiculous amounts of gear in an absurd number of compartments. Fstoppers decided to poke fun at this niche in the photo industry and created this humorous 3-minute sketch showing what camera bag marketing hype is like when you buy into it.

The sketch opens with photographer Patrick Hall packing his camera bag for a gala shoot later in the day. When photographer Lee Morris walks in, he can’t believe Hall is still using his same old camera bag.

“There are so many new bags out there,” Morris says. “I got this one that will blow your mind […] It’s smaller and it holds everything you could possibly need.”

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