![A smartphone screen displaying various app icons with a notification overlay from BeReal. The notification reads: "Time to BeReal. 2 min to capture a BeReal and see what your friends are up to!" On the left, the text "Voodoo x BeReal" is visible on a black background.](https://petapixel.com/assets/uploads/2024/06/voodoo-x-bereal-illustration-300x157.jpg)
‘Anti-Instagram’ Photo-Sharing App BeReal Purchased for $537 Million
BeReal, the "anti-Instagram" photo-sharing app that had a brief stint atop Apple's App Store charts in 2022, has been purchased by French app developer Voodoo for a whopping €500 million, approximately $537 million.