Profoto's varied lighting solutions are designed primarily for professionals, especially studio photographers. Hence, the company also offers comprehensive business and workflow services for working pros, including its ProStudio software that promises to shorten the time from capture to output.
Profoto has announced the Fresnel Small, a light modifier that promises to create a precise beam of light. The new modifier works alongside a wide variety of Profoto lights.
A month after promising lights and modifiers designed for video, Profoto has already delivered in the form of the Profoto L1600D Mono-LED.
Profoto announced the Eclipse II, the second-generation all-in-one product photography station that comes from what was formerly known as StyleShoots, a brand Profoto acquired in 2022.
Profoto has announced the Pro-D3 monolight, a professional-grade light designed to be durable and performant enough for even the most demanding, high-volume photographers.
After focusing only on supporting the art of still photography for more than 55 years, Profoto is developing a new line of LED lights and "light shaping tools" for use in the cinema market.
Profoto's new range of softboxes, aptly named the "Profoto Softbox" series, is designed for the company's larger and more powerful lights, the B, D, and Pro series. With a built-in speedring and collapsible design, the new softboxes are ready to use "within seconds."
Profoto is expanding its software solutions with Assetflow, a new workflow management tool designed to support e-commerce studios and streamline collaboration through an entire creative process.
Profoto has announced the Control Desktop App for macOS that gives Apple computers Bluetooth control of up to 100 Air 2 compatible light and trigger channels.
Most people today own a smartphone with a camera that they bring with them everywhere they go. These state-of-the-art mobile cameras arguably make everyone a photographer (in some sense of the word).
Profoto has announced the A2 monolight off-camera flash that is about the size of a 12-ounce can of soda. The small and portable strobe is billed as ideal for supporting location shoots like weddings, awards ceremonies, or other events.
Profoto has announced the Connect Pro, its latest generation trigger that is capable of controlling 100 channels that each host six groups: three for TTL and three for manual control.
Yesterday, Profoto announced that it had acquired the robotic, automated photography studio company StyleShoots for $18 million. After hearing feedback, the company's CEO promises that the goal isn't to put photographers out of business.
Profoto has announced that it has acquired StyleShoots, the makers of hardware and software solutions that completely eliminate the need for a camera crew and deliver finished e-commerce fashion photos through an automated, robotic photo studio.
When Profoto released the cordless, battery-powered B1X monolight in 2017, I was rather skeptical. Why should a company release a new light if it offers mild improvements over the old model? Faster recycling, better battery life, and more modeling lamp output aren’t exactly groundbreaking. Yet the build quality, the ability to freeze motion, and the number of flashes per charge make this light worth every penny.
Profoto has announced the new Clic Softbox Octa, a collapsible and magnetic octagonal softbox that is compatible with the company's A and C-series strobes as well as with any other Clic light-shaping tools.
The Profoto B2 is a small, seemingly-"underpowered" light that was released back in 2015 and that has been with me for the past two years. Having bought it used and taken it on trips, shot in-studio, and photographed on-location, there are a lot of good things to say about it.
Light and Motion made some lofty promises when it announced the Reflex LED lighting system. Designed to be both a still and video light, it can certainly do both, but we wanted to see if it truly could replace standalone classic strobe systems like the Profoto A1X.
When Profoto released the B10 and B10 Plus, they made headlines for how portable and powerful they were. That was 2018. In 2021, Profoto takes the concept of a portable powerful battery-powered strobe further by launching the B10X and B10X Plus.
Nikon has announced a partnership with lighting manufacturers Nissin and Profoto, but it's not clear what that might mean for customers.
Profoto has announced the B10X and B10X Plus strobes that are designed to be multipurpose lighting devices. While the strobe power remains the same, Profoto has increased the modeling lamp's output by 30%.
Crazy. Ambitious. Innovative. While those may not be the first three words that come to mind when you hear about the iPhone 12 Pro Max and Profoto Pro-11, they are precisely what I think this pairing comes down to.
After over half a century as a privately-held business, the Swedish lighting company Profoto went public today, listing its shares on the Nasdaq Stockholm stock exchange. As a public company, Profoto is now required to publicly disclose its financial performance for the first time.
Profoto recently announced a revamped version of its Camera App and with ample new features and a new file format, it certainly sounds promising for smartphone photography.
Profoto has been slowly adapting its products to work more seamlessly with mobile devices and it has built on top of that with the launch of the Profoto Camera app. Separate from the Profoto Control app, the Profoto Camera app is both for lighting control and photo capture that includes a new RAW format.
Profoto has updated its Pro-10 studio pack to the Pro-11 with a few under-the-hood upgrades like a new set of sounds, a new motherboard, and better short circuit protection, but the main new feature is support for AirX, the company's Bluetooth sync tech that allows smartphones to use strobes.
Profoto continues to push its support for smartphones with the launch of AirX Smart-TTL support in the Profoto Camera Android app. Available now in beta, the app allows you to use select Profoto lights in combination with your Android smartphone.
Profoto got into the speedlight game in recent years with its $1,100 A10 and $900 A1X flashes, and now it has unveiled the OCF Adapter: $300 light stand and modifier mount for those products. For a company often derided for its high prices, its latest is may be seen as very much on brand.
Profoto has just unveiled the latest iteration of the A1 series of round-head speedlights. First came the Profoto A1, then the Profoto A1X, and now the company has unveiled the Profoto A10: basically an A1X with Bluetooth and "AirX" technology built in.
Over the last few years, several companies have been actively producing accessories for smartphones. The majority of these accessories have been for iPhones and for the most part the accessories haven’t been overly significant devices. What I mean is that the accessories most manufacturers produced have been small LED flashes or add-on lenses. This seems to be changing with what Profoto has done and I wonder if this is the right direction for the market.