Editorial

The camera isn’t dying: it’s disappearing, not into nothing, but into something smaller, smarter, and always connected. For more …

Insta360 and DJI are swirling toward one another like two ends of a growing hurricane. As the Insta360-incubated Antigravity drone brand prepares for launch on one end, DJI introduced its first 360-degree camera on the other.

When Sony announced the a7CR in August 2023 alongside the a7C II, the compact high-res a7CR flew a bit under the radar. With the shock announcement of the highly anticipated RX1R III fixed-lens premium compact camera, the a7CR is getting more attention, and it's well deserved.

Annie Leibovitz has been catching heat this week for her Anne Hathaway photo shoot for Vogue magazine. But what do the PetaPixel writers think?

Two weeks ago, enterprise software developer Digimarc released a Chrome extension that could verify and display image provenance for photos or designs embedded with C2PA Content Credentials. After two weeks of testing, PetaPixel found it to be mostly useless, but that's only because the C2PA rollout has been so disjointed.

Wedding photography is a complicated business and depending on the job, things can get messy -- especially if there's more than one wedding party present at the location.

Earlier this week, PetaPixel made an egregious mistake: we unintentionally showed an embargoed Sony product in a video review of a separate product. We then accidentally published the video review for that embargoed product hours before the embargo lifted. Neither was intentional or done with malice. That said, we know it harms our peers, so we want to explain what happened.

Google launched its new AI video model Veo 3 this week and people have already created incredibly impressive synthetic videos from it.

After a photographer provoked the ire of Denzel Washington on the Cannes Red Carpet, many criticized the photographer. But the truth is that kind of environment is a cutthroat, dog-eat-dog world and because I have experienced it, I understand the photographer's perspective.

Last week, the White House Correspondents Association (WHCA) announced its annual Journalism Awards which includes the Photo of the Year (which is called the Award for Excellence in Presidential News Coverage) and the winning image is probably not the one anyone expected.

A photo of two young men sitting at a table smoking cigarettes and drinking beer as a young woman stands nearby has exploded on X (formerly Twitter) this week, but why?

Social media is buzzing with footage of a rumbling fireball that lit up the sky over Mexico City around 3 AM Wednesday.

ChatGPT's powerful new AI image generator continues to make waves as people keep finding creative ways to use it. The latest trend? Users are turning their dogs into humans.

Atomos, the brand that made a name for itself with its external monitors and HDMI recorders, is significantly diversifying its product catalog in what appears to be an attempt to see what it can release that will be its next successful offering.

OM System isn't willing to sacrifice the performance of its computational photography features in order to increase the resolution of its sensors. That strategy leverages one of the company's competitive advantages, but it also very well makes it difficult for its cameras to appeal to any photographer.

Zeiss unveiled its heavily teased Otus lenses for full-frame mirrorless cameras, revealing not only the expected Otus ML 50mm f/1.4 but a longer Otus ML 85mm f/1.4. Let's look closer at the two new premium manual focus primes for E, RF, and Z-mount cameras.

In today’s world of photography, camera models come at us thick and fast. Some brands seem to update cameras yearly; for others, it’s two or three years between new models. However, there are always the odd ones out, and this is definitely the category in which Ricoh and its formidable GR III series fall. Despite being a runaway success for the brand, even the most loyal users now wonder when a successor will appear.

While Adobe's Firefly text-to-video generator leaves a lot to be desired, a secondary application of the technology is currently in the beta version of Premiere Pro. Called Generative Extend, it allows video editors to extend a clip by up to two seconds and does a surprisingly good job at it.

Late last night, OM System announced the OM-3. It costs $2,000... for now. I expect that will change very soon because I've been conditioned by the company to believe so.

2025 has so far proved to be the year of comebacks. Point-and-shoot compacts are flying off shelves faster than camera stores can restock them. But there could be another resurgence set to occur, and this one has flown well under the radar: camcorders.

Computational photography features raise the hackles of many photographers, but many examples of these tools help photographers bring their creative visions to life and make their lives easier. That sounds good to me, not scary.

You could be forgiven for looking at Samsung’s latest crop of flagship devices in the S25 series and wonder what the silver lining is. It’s all about AI -- Galaxy AI, that is -- and in doubling down on these features, the company is betting that it has a leg up on what could be the next big thing for mobile devices.

Canon had a strong 2024, launching a new flagship camera, a highly anticipated (and excellent) sequel to the popular EOS R5, and a bunch of diverse new lenses.

After a torrid pace in 2023, during which time Nikon launched a pair of cameras and nine all-new lenses, the company slowed a bit this year, releasing just two new cameras and three lenses. Nonetheless, it was a strong year for the Japanese company and one that helped Nikon continue to claw back market share in the mirrorless era. Plus, Nikon bought RED, so there's that.

Sony had a very solid year. Releasing two cameras and five lenses, Sony wasn't quite as busy as in 2023 but busy enough to maintain its firm grip on the mirrorless camera segment.

Fujifilm was prolific this year, launching four new digital cameras, including the hyper-popular X100VI, a pair of new Instax instant cameras, and four new lenses (although it's more like three).

While Sigma absolutely earned its title of PetaPixel's Photo Company of the Year in 2024, legendary German photo company Leica was not far behind. Leica was not only prolific across multiple camera system segments, but the company posted the highest revenue in its 110-year history.

With three new lens releases, 2024 was a relatively typical year for Tamron. Last year, Tamron announced two lenses, …

What a fittingly unusual year for Ricoh Pentax, a photo company that itself is quite strange. Always one to march to the beat of its own drum, Ricoh Pentax did things unlike everyone else in 2024, and that's, by and large, a good thing.

Hasselblad was uncharacteristically busy this year, releasing a "new" camera and three new XCD lenses. The premium Swedish camera manufacturer continues to focus heavily on celebrating still photography and the experience of taking photos, and we're here for it.

Two companies are actively developing products for two distinct camera systems: Fujifilm and Panasonic. In Fujifilm's case, it's the APS-C X Series and the medium-format GFX System. For Panasonic, it's the Micro Four Thirds platform and the L-Mount system, which includes full-frame mirrorless cameras and lenses. We'll look at Fujifilm next week, but for now, the attention is on Panasonic and its rather interesting (and diverse) year of product launches.

Buying a camera is like entering into an agreement with the brand. You’re handing over your hard-earned cash, and they are giving you the best product they can, or at least that’s how it used to be.

We're big believers not only in Micro Four Thirds as a platform but OM System as a company. But 2024 was, to put it mildly, a challenging year for OM System.