panasonic

Dear Panasonic: A Plea from a Photojournalist

It’s not often camera news puts dread in my heart, but Panasonic’s full frame announcement felt like watching CNN at its most doom-laden. The future, suddenly, does not seem so bright for us Micro Four Thirds (M43) shooters.

Marketing vs. Reality: 10 Memory Cards Tested for Real-World Speed

High-speed memory cards can be pricey, so you want to know that you’re getting the performance that you are paying for before you lay down the cash. This 8-minute video from Tom’s Tech Time compares 10 microSD cards for their read/write performance, and the results show that the numbers used in marketing cannot always be trusted.

This Guy Mounted a Giant Heat Sink on His Overheating Panasonic GF7

Some cameras are more prone to overheating than others, leading some photographers and videographers to come up with creative solutions for keeping their sensors cool. Industrial designer Eric Strebel came up with a solution that looks pretty unusual: he customized a computer heat sink so that it can be mounted to the back of a Panasonic GF7.

Panasonic Clears Up Rumor, Will Not ‘Dismantle’ Camera Division

Panasonic camera fans freaked out this week when a report in Japan's largest business newspaper, The Nikkei Asian Review, claimed the company was going to "dismantle," "scale back" and restructure its digital camera division. According to Panasonic, this is not entirely accurate.

The Biggest Mistake Each Camera Manufacturer Has Made

In a video that will no doubt earn him quite a bit of Internet ire, photographer and photo educator Tony Northrup recently took each of the major camera manufacturers to task. From Canon and Nikon to Pentax and Olympus... nobody is safe... except Fuji for some reason.