mirrorlessmediumformat

Patent Shows DJI is Working on a Clone of the Hasselblad X1D

Ever since DJI acquired a majority stake in Hasselblad back in 2017, people have been waiting to see what the Chinese drone maker would do with their newly acquired camera company. So far, they haven't done very much, but a Chinese patent application shows that they may be preparing to launch a clone of Hasselblad's X1D-50c.

Sony a7R IV vs Medium Format: Image Quality and High ISO Comparison

When Sony announced the 61MP a7R IV this week, both presenters were quick to say that the camera's full-frame sensor "rivaled medium format" thanks to its combination of resolution and dynamic range. But was that engineering truth, or marketing speak? Photographer Matt Granger decided to find out.

Fujifilm Unveils GF 50mm f/3.5 R: Its Smallest Medium Format Lens Yet

Earlier today, Fujifilm unveiled its lightest, smallest medium format lens yet. The GF 50mm f/3.5 R LM WR expands the lineup of lenses available for the GFX series mirrorless medium format cameras, adding an incredibly portable, almost pancake-style 50mm that weighs only 335g (11.8 oz.).

Fuji Reveals 2 New Medium Format Lenses and Updated Lens Roadmap

The last 24 hours were packed full of gear announcements, and we're even done. In addition to their new Instax camera and SQUARE film, Fujifilm also revealed two new lenses for the mirrorless medium format GFX 50s, updated their GFX roadmap, and teased a firmware update for the MF shooter.

Sony Plans to Release a 150MP Medium Format Sensor in 2018

Sony recently updated their sensor roadmap for 2017 and 2018, and there's some exciting news for medium format shooters on it. Not only will cameras like the Fuji GFX and Hasselblad X1D get a 100MP option, Sony is also developing a 150MP sensor for larger cameras like the Phase One 100XF.

Hasselblad Announces 4 New Lenses for Mirrorless X1D: 3 Primes, 1 Zoom

Hasselblad doesn't want to lose the momentum they gained by being the first to announce a mirrorless medium-format digital camera system with their exciting X1D. Which is why they've decided to announce not one, not two, not even three, but four lenses for the new system coming in 2017. One is available today.

Fujifilm Medium Format GFX 50S First Impressions

Wow.

I typically have more to say in my first paragraph, but this camera blew me away and “wow” is one of the best ways to portray my first reactions.

Medium Format Fujifilm GFX Shutter Demo, or: What $8,000 Sounds Like

For one reason or another, us photo nerds are obsessed with shutters—whether it's watching them fire in slow motion or listening to the hefty *kachunk* of a solid camera shutter. To that end, here's a little peak (and listen) at what the medium format Fuji GFX shutter looks and sounds like.

Watch the World’s First Hasselblad X1D Unboxing

Need a little bit of gear lust in your life this Friday? We've got you covered. The video above by Pro Centre camera store in London claims to be the "world's first" unboxing of the Hasselblad X1D mirrorless medium format camera.