Accessory maker Fotodiox is known for creating some unique (if occasionally problematic) lens adapters, and they've just done it again. Their new MY7 - GFX pro fusion adapter lets you use Mamiya 7 rangefinder lenses on Fuji's medium format GFX cameras, including electronic control where possible.
Fuji has just dropped "the biggest firmware upgrade in the history of the Fujifilm GFX system," complete with several major photo and video improvements for all of Fuji's medium format mirrorless cameras: the GFX 100, GFX 50S, and GFX 50R.
Ever since DJI acquired a majority stake in Hasselblad back in 2017, people have been waiting to see what the Chinese drone maker would do with their newly acquired camera company. So far, they haven't done very much, but a Chinese patent application shows that they may be preparing to launch a clone of Hasselblad's X1D-50c.
After briefly announcing the lens over a year ago, Venus Optics has finally launched the "world's widest rectilinear lens for Fujifilm GFX," announcing the pricing and availability of the Laowa 17mm f/4 Ultra-Wide GFX Zero-D.
When Sony announced the 61MP a7R IV this week, both presenters were quick to say that the camera's full-frame sensor "rivaled medium format" thanks to its combination of resolution and dynamic range. But was that engineering truth, or marketing speak? Photographer Matt Granger decided to find out.
Earlier today, Fujifilm unveiled its lightest, smallest medium format lens yet. The GF 50mm f/3.5 R LM WR expands the lineup of lenses available for the GFX series mirrorless medium format cameras, adding an incredibly portable, almost pancake-style 50mm that weighs only 335g (11.8 oz.).
The last 24 hours were packed full of gear announcements, and we're even done. In addition to their new Instax camera and SQUARE film, Fujifilm also revealed two new lenses for the mirrorless medium format GFX 50s, updated their GFX roadmap, and teased a firmware update for the MF shooter.
Sony recently updated their sensor roadmap for 2017 and 2018, and there's some exciting news for medium format shooters on it. Not only will cameras like the Fuji GFX and Hasselblad X1D get a 100MP option, Sony is also developing a 150MP sensor for larger cameras like the Phase One 100XF.
Hasselblad doesn't want to lose the momentum they gained by being the first to announce a mirrorless medium-format digital camera system with their exciting X1D. Which is why they've decided to announce not one, not two, not even three, but four lenses for the new system coming in 2017. One is available today.
Wow.
I typically have more to say in my first paragraph, but this camera blew me away and “wow” is one of the best ways to portray my first reactions.
We all know mirrorless cameras are smaller and more portable, but when it comes to medium format, what does "portable" really mean? This photo of the mirrorless Fuji GFX 50s next to Pentax's 645z gives you an idea.
For one reason or another, us photo nerds are obsessed with shutters—whether it's watching them fire in slow motion or listening to the hefty *kachunk* of a solid camera shutter. To that end, here's a little peak (and listen) at what the medium format Fuji GFX shutter looks and sounds like.
Fujifilm "won" Photokina. There's no real doubt about that. With the announcement of the mirrorless medium format Fuji GFX 50S, they stole the show. But what does the camera actually feel like IRL. And how big it is compared to, say, a Fuji X-T1?
Need a little bit of gear lust in your life this Friday? We've got you covered. The video above by Pro Centre camera store in London claims to be the "world's first" unboxing of the Hasselblad X1D mirrorless medium format camera.
If this rumor turns out to be true, Fujifilm might be the company that makes the biggest splash at Photokina this year. According to a new source, the long-rumored Fuji Digital Medium Format System is only a couple of weeks away!
Curious what full-resolution files out of the mirrorless medium format Hasselblad X1D look like? We've got you covered. Photographer Ming Thein has been out shooting with the camera, and he's sharing some of his full-res samples with us today.
Three days ago, Hasselblad said that developing appropriately compact zoom lenses for the X1D would be "almost impossible theoretically." Well, now they're taking it back. CEO Perry Oosting is issuing a correction: there will be zoom lenses.
Hasselblad broke new ground with the X1D: the world's first digital mirrorless medium format camera. But according to trusted sources, Fujifilm is going to rain on Hassy's parade very soon.
After several tantalizing teasers and one very serious leak yesterday, the Hasselblad X1D, the world's first compact mirrorless medium format camera, has officially arrived. Behold the promised "game changer."
If the new Hasselblad H6D hasn't quite stolen your heart (or cash) yet, then you may want to wait on Photokina to make a final decision. A fresh report from a trusted source says Sony may be getting ready to release a mirrorless medium format system at Photokina.
Yesterday afternoon, the folks at Digital Transitions released a teaser for the Phase One A-Series, an (and we quote) "incredible new system using Phase One Digital Backs, Rodenstock optics, and ALPA bodies giving you the absolute best in Image Quality."
Is mirrorless medium format the next frontier? If you pay attention to the rumor mill, it sure seems like it is. Less than two months after rumors of a "completely different" Sony MF camera surfaced, Fuji is taking its turn as new and anonymous sources come forward to share bits and pieces of a potential mirrorless MF camera.
Sonyalpharumors has gotten ahold of some more details about the rumored Sony medium format camera we mentioned earlier this week, and it seems this camera will be very portable indeed.