allenmurabayashi

A photographer on the phone while doing a photo shoot

The Secret to Selling Your Photography is Finding Your Audience

Although it’s tempting to believe that anyone and everyone is a potential customer for your photography, your actual target customer base is much more limited. Finding customers who are likely to buy your photos without spending exorbitantly to acquire them is the key to any successful marketing campaign.

How Photographer Drew Gurian Photographed Yo-Yo Ma for Masterclass

New York City-based portrait photographer Drew Gurian followed a textbook path to learning the ropes. While in college, he interned for Joe McNally and Danny Clinch – two photographers known in part for their incredible photos of creatives like dancers, musicians, and the like. After college, Drew spent five years traversing the globe as McNally’s first assistant before peeling off to carve his own path.

The Photos of 9/11, Twenty Years Later

Prior to the advent of social media and smartphones, and on the cusp of the shift to digital photography, the world witnessed September 11, 2001. Visually captured in a way that no single event had been documented before, 9/11 has been seared into our collective consciousness.

Bad Idea: The New Yorker’s Nuclear Option

On August 6, 1945, the U.S. detonated the world’s first wartime nuclear bomb over Hiroshima. An estimated 70,000 people died that day with another 70,000 perishing within four months from injury and radiation poisoning. On the ground, photojournalist Yoshito Matsushige miraculously survived unharmed despite living 1.7 miles from ground zero. Over the course of 10 hours, he could only bring himself to take 7 photos.

How to Start a Photo Magazine in a Pandemic

The past few decades have been unkind to photo magazines. Many industry stalwarts have gone defunct, while others have moved to online editions only. Ironically, many photographers still believe in the photographic print, even though they might contend that the vast majority of image consumption happens on mobile devices.

You’re Using Your Ring Light Wrong

At some point during the history of the influencer, the ring light became an accessory de rigueur, fueled by the availability of cheap Chinese-made devices. The original ring light was invented for dentistry by Lester A. Dine in 1952 because of its ability to cast an even light with diffuse shadows in a confined space. An ideal solution for photographing teeth and gums.

Talking Business with the ‘F**k Gatekeeping’ Crew

In April 2021, photographers Carmen Chan, Emiliano Granado, and Jared Soares launched F**k Gatekeeping, a “professional photographic knowledge base” composed of a website and Instagram account to share their business experience with other photographers.

Hannah Yoon’s Subtle, Powerful Photos of the Atlanta Spa Shooting

While overall hate crime dipped in 2020, hate crime against Asians increased dramatically in a number of cities around the country. That trend has unfortunately continued into the early parts of 2021, most visibly manifesting itself with the killing of 8 people (six of whom were Asian) in Atlanta on March 16, 2021.

AI ‘Deep Nostalgia’ Images Have Deep Limitations

News outlets and social media accounts have been overrun with old photos that have been animated with MyHeritage’s “Deep Nostalgia” feature, an AI-based deep learning algorithm licensed from Israeli-based D-ID.

What Photographers Can Learn from the Whitney Museum and See in Black Debacle

Last week, in the span of slightly over 19 hours, news broke that the Whitney Museum had 1) acquired images from a charity print sale by Black photographers to mount a show entitled Collective Actions: Artist Interventions in a Time of Change, 2) offered the photographers a lifetime pass to the museum for their unsanctioned participation, and 3) canceled the show following a tweetstorm of outrage over the exploitative move.

Pop Culture’s Homage to Gordon Parks

When HBO’s Lovecraft Country premiered last weekend, sci-fi and photo nerds reveled at the detailed homage to several photos taken by the legendary photographer, director and author Gordon Parks. While best known for “American Gothic,” much of Parks’ work throughout his lifetime touched upon the U.S.’ ignominious, racist past – work that has entered the contemporary consciousness through pop culture appropriation.

How Freelance Photographers Are Dealing with the Economic Effects of Coronavirus

As fears of coronavirus (COVID-19) balloon in the U.S., many freelance photographers have begun to contend with the economic impact of event cancellations and social distancing policies. Freelancers are accustomed to seasonal slowdowns or the occasional cancellation, but the uncertainty around the breadth and duration of this outbreak has resulted in anxiety, frustration, and anger.

How the Kids Are Learning Photography on TikTok

TikTok, the video-based social media app, usually conjures visions of teens mimicking the latest dance craze, but it’s probably better described as short attention span YouTube. In 2017, ByteDance, the Chinese-owned parent company of TikTok, acquired the Musical.ly app, which had gained a toehold with an under-18 demographic by becoming a replacement for the comedy-oriented Vine app along with a burgeoning lip-synching community.

Which Photojournalist Helped Design That $850 Jacket? An Examination

Photo Twitter collectively chuckled at the announced availability of Canada Goose’s Photojournalist Jacket. With editorial day rates hovering below $300/assignment, actual photojournalists were unlikely to be purchasing such a luxury item – even if it was inexpensive by Canada Goose standards.

In (Partial) Defense of Flickr

On December 19, 2019, Flickr (and SmugMug) CEO Don MacAskill posted a letter entitled “The world’s most-beloved, money-losing business needs your help.” MacAskill described how SmugMug saved Flickr from an imminent demise at the hands of Verizon, and how the company needed the photo community to step up to staunch the money-losing operation.

This is the Most Iconic Image of the Australian Wildfires

As bushfires consume nearly 20 million acres in Australia, killing 24 people and an estimated one billion animals, it seems somewhat trivial to contemplate which image will end up defining and representing this apocalyptic event – especially considering the dry season will continue for a few more months. The scope of the fires has been difficult to comprehend, and indeed, the world largely ignored the first two months of the conflagration.

The NYT’s Poor Caption and Dubious Image Selection of Hope Hicks

Unlike most types of photography, photojournalism abides a more stringent set of ethical guidelines because truth is paramount to accurate reporting. Many newspapers enforce their own ethical journalism guidelines, which tend to focus on retouching and the use of photo illustration techniques (e.g. compositing, timelapse, panoramic, etc).