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IKEA Used a CGI ‘Influencer’ as the Model for Its New Ad Campaign

IKEA's transition from photography to all-CGI advertising is almost complete. After moving most of their catalog "photography" over to CGI many years ago, IKEA Japan's latest ad campaign takes this approach to the next level by using a CGI model. Specifically, the campaign features CGI Instagram 'Influencer' Imma.

Gucci Ad Campaign: No Photographer, No Problem

Who is the photographer for Gucci’s fall winter 2020–2021 campaign? Surprise! There is no photographer. Yes, that’s right: no photographer and no make-up artist, hairdresser, stylist, or assistant … only models, who received a parcel of clothes and photographed themselves. Selfies.

How an Unplanned Portrait Became the Face of a WHO Campaign

About a month ago, photographer Eldar Nurkovic took a spur-of-the-moment portrait of his girlfriend—a pharmacist-in-training—in the middle of the street. That photo, showing the imprints of her mask and fear in her eyes at the impending outbreak, is now the face of an international awareness campaign by the World Health Organization.

Ads: One Shot with a Smartphone Camera Can Kill

UNICEF, the United Nations Children's Fund, recently launched an ad campaign in Chile that speaks out against cyberbullying with smartphone photos. Titled "One Shot," each of the three ads shows a group of teenage students pointing their mobile cameras at one of their peers, firing squad-style.

1970s Olympus Trip 35 Commercials Starring British Photographer David Bailey

Back in the 1970s, Olympus launched an advertising campaign for its Trip 35 35mm compact camera that featured renowned British photographer David Bailey. The 46-second commercial above is one of the ads that was aired: it depicted the popular racing driver James Hunt being confused for Bailey because of the Trip 35 he was shooting with.

Olympus DSL-ARM Ad Pokes Fun at the Heaviness of DSLRs

Olympus has launched a bizarre and humorous new ad campaign to promote its mirrorless cameras at the expense of "heavy DSLRs." The ads feature a made up medical condition called DSL-ARM: "the affliction of having your arm stretched by using a heavy DSLR." Check out the 30-second ad above.

New Canon Ad Campaign Takes a Swing at Smartphone Photography

Smartphones have been stealing market share from the big camera manufacturers for years now, and it doesn't seem like it'll stop anytime soon. Naturally, that leads to a healthy fear from companies like Canon and Nikon who, unlike Sony or Samsung, don't have players on both sides.

For its part, Canon has decided to start fighting back in the form of a new advertising campaign with the tagline: "don't let a call interrupt your photo."

Health Agency in Hot Water for ‘Shopping a Little Girl to Look Obese for an Ad

The California government health agency First 5 was created to help "nurture and protect our most precious resource -- our children." As such, one of their programs aims to stop childhood obesity by reaching out to parents and educating them about proper nutrition.

The agency's recent poster meant to show the dangers of sugary drinks, however, seems to have gone a bit too far, using Photoshop to make a healthy child look obese and drawing the ire of the public in the process.