Ads: One Shot with a Smartphone Camera Can Kill


UNICEF, the United Nations Children’s Fund, recently launched an ad campaign in Chile that speaks out against cyberbullying with smartphone photos. Titled “One Shot,” each of the three ads shows a group of teenage students pointing their mobile cameras at one of their peers, firing squad-style.

The three execution scenes are titled “Fatty,” “Nerd,” and “Weak”:




“One shot is enough,” the ads read. “Cyberbullying represents one of the main causes of depression and suicide among kids at school. If you have a smartphone, use it wisely. Don’t kill anyone’s self-esteem.”

Image credits: Ads by Prolam Young & Rubicam/UNICEF Chile