• Facebook

    500 K / likes

  • Twitter

    1 M / followers

Ads: One Shot with a Smartphone Camera Can Kill

Comment

firingsquad

UNICEF, the United Nations Children’s Fund, recently launched an ad campaign in Chile that speaks out against cyberbullying with smartphone photos. Titled “One Shot,” each of the three ads shows a group of teenage students pointing their mobile cameras at one of their peers, firing squad-style.

The three execution scenes are titled “Fatty,” “Nerd,” and “Weak”:

unicef_-_unicef_-_1_of_3_201523179_-_fatty_-_prolam_young_rubicam_-_santiago_aotw

unicef_-_unicef_-_2_of_3_201523174_-_nerd_-_prolam_young_rubicam_-_santiago_aotw

unicef_-_unicef_-_1_of_3_201523186_-_weak_-_prolam_young_rubicam_-_santiago_aotw

“One shot is enough,” the ads read. “Cyberbullying represents one of the main causes of depression and suicide among kids at school. If you have a smartphone, use it wisely. Don’t kill anyone’s self-esteem.”

(via Ads of the World via Photoblog.hk)


Image credits: Ads by Prolam Young & Rubicam/UNICEF Chile

Comment