Ads: One Shot with a Smartphone Camera Can Kill

UNICEF, the United Nations Children’s Fund, recently launched an ad campaign in Chile that speaks out against cyberbullying with smartphone photos. Titled “One Shot,” each of the three ads shows a group of teenage students pointing their mobile cameras at one of their peers, firing squad-style.

“One shot is enough,” the ads read. “Cyberbullying represents one of the main causes of depression and suicide among kids at school. If you have a smartphone, use it wisely. Don’t kill anyone’s self-esteem.”

Image credits: Ads by Prolam Young & Rubicam/UNICEF Chile