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How Not to Shoot a Car Commercial

There is always that time on a shoot… Everything has been going really well up until that point. You’re explaining the next shot to the client and they stare back at you, not sure if you’re trying to be funny.

IKEA Used a CGI ‘Influencer’ as the Model for Its New Ad Campaign

IKEA's transition from photography to all-CGI advertising is almost complete. After moving most of their catalog "photography" over to CGI many years ago, IKEA Japan's latest ad campaign takes this approach to the next level by using a CGI model. Specifically, the campaign features CGI Instagram 'Influencer' Imma.

A Scene Breakdown of a Marine Corps Ad Created by an Oscar-Winning Duo

The Marine Corps’ latest ad is a masterclass in cinematography, advertising, and visual allegory. It is the result of Oscar-winning talent and keen insight by a sophisticated advertising agency. Such mastery of the cinematic language warrants a deeper look.

This Classic Polaroid SX 70 Ad is a Blast from Photography’s Past

If you're a fan of instant photography, Polaroid, or you just like the history of photography, you'll love this Polaroid SX-70 Land Camera ad that resurfaced online over the weekend. The 11-minute ad gives an in-depth look at every aspect of this iconic, folding instant film camera that is still beloved today.

This Leica Video Just Got ‘Leica’ Banned in China

Leica has sparked a huge backlash in China over a short film released by its ad agency in Brazil. The video (warning: strong language) depicts a news photographer covering the Chinese government's crackdown during pro-democracy protests in Beijing in 1989.

Huawei Busted for Faking Smartphone Photos Yet Again

It looks like Huawei still hasn't learned its lesson after getting caught faking smartphone photos in ads multiple times. The company's latest teaser ads for the upcoming P30 Pro smartphone imply that they show sample photos, but they don't.

Apple’s New iPad Pro Ads Were Shot and Made Entirely on the iPad Pro

Apple recently released a new series of ads for the iPad Pro that shows how the tablet computer opens the doors to new ways of doing things. What's neat is that Apple is "eating its own dog food": as the 2-minute behind-the-scenes video above reveals, the ads were shot, edited, animated, designed, and composed entirely on the iPad Pro.

The Blind Photographer Who Uses His Camera to See the World

Apple just launched a new ad campaign called "Behind the Mac," featuring stories of how people are using the company's gadgets and technology in special ways. One of the creatives featured is photographer Bruce Hall, who's legally blind. You can watch his feature in this 1-minute ad.

Samsung Mocks the iPhone in New Ad

Samsung just released this 1-minute commercial for the Galaxy Smartphone. Titled "Growing Up," it directly mocks the Apple iPhone and its history of competing with the Samsung Galaxy.