a7r

When particles of dust and debris get on your camera sensors, they can cause frustrating spots in your shots that ruin entire batches of photographs. Thus, many photographers like to regularly give their sensor a cleaning to make sure it's free of spots. In the 10-minute video above, PhotoRec Toby offers a detailed look at how you should go about dry and wet cleaning your image sensor.

WikiLeaks has just published a massive collection of emails and documents that were leaked through the 2014 Sony hack. Among the documents was a product and service launch calendar that mentions new cameras Sony is (or was) planning to launch in the first part of this year.

If the calendar is still accurate, then Sony will soon be announcing new cameras in the A7r, A6000, and RX lines.

We've said it before and we'll say it again, one of the major downsides of the exceptional Sony A7, A7r and A7s full-frame mirrorless cameras is the lack of native lenses, but Sony and ZEISS are working hard to remedy that.

Just last week ZEISS debuted the Loxia line of FE lenses, and today Sony introduced a brand new wide-angle lens and teased several primes at Photokina.

Sony full-frame mirrorless users rejoice, because the latest rumors indicate that ZEISS is looking to make your day. Recently trademarked by ZEISS, 'Loxia' is believed to be a new line of full-frame lenses designed specifically for mirrorless systems, which, for now, means the Sony a7, a7r and a7s.

Sigma took a unique approach when it worked together with its sensor subsidiary, Foveon Inc., to build the newest version of Foveon sensor found in the DP Quattro camera.

Using technology that captures light simultaneously across three separate layers of sensors -- one each for blue, red, and green -- Sigma claims that, while smaller, the sensor is actually capable of out-resolving a 36-megapixel full frame sensor similar to those found in the Nikon D800E and Sony A7r.

Three months after SonyAlphaRumors shared the first image samples taken using a prototype of the Mitakon 50mm f/0.95 Full Frame E-mount lens, one of their "trusted sources" has informed them the lens will be officially released on April 20th.

Sony is about to score some serious brownie points with consumers, because for a limited time you can trade in ANY used camera -- even broken ones by the sound of it -- and get at least $300 off a brand new A7, A7 kit or A7r!

Anti-Massacree — A humorous anti-war movement from the 1960s, suggested in the Arlo Guthrie …

Early adopters of the Sony A7 and A7r full-frame mirrorless cameras will be happy to know that Sony has a big firmware update coming their way that will address several of the issues users have brought up.

The relatively new Sony A7 and A7r are in the news again, only this time it's not for a good reason. It seems a good number of users are experiencing light leak issues, so many that Sony has actually come out and officially admitted there is a problem and a fix is in the works.

I’ve not long been back from a trip which took myself and my family back to the UK via a few other places, this wasn’t a photography trip but I’ve included a few of my favourite images picked up along the way. The are more images along with a more extensive write-up on my blog here -- The Reluctant Tourist.

Camera weenies can argue until they drop about subjective qualities like bokeh yumminess or ergonomics. For the folks who like to stick with numbers, however, there's software maker and testing titan DxOMark, which recently declared the Zeiss 55mm FE the best autofocus lens it's ever tested.

Ever since we here at LensRentals first tested a Sony A7R, we were dying to take a look under the hood. Say what you will about Sony as a company, but they create some of the most elegantly-engineered camera bodies we’ve seen. Plus, the A7R is something of a groundbreaking camera, and we wanted to see how they crammed all that stuff into its little body.

A while back I wrote a post I humbly called Roger’s Law of New Product Introduction, complete with the graph shown below. The release of the Sony A7R has demonstrated the accuracy of that post as few other releases have.

A couple of weeks ago, we shared a video that showed a guy dropping his brand new $2,300 24-70mm f/2.8L lens as he demonstrates how to quickly swap your lenses out "just like the pros." Some people thought it was real, some thought it was fake, but whatever the case it definitely WAS a big fat fail.

That is 100% not the case with the epic Sony ad above, which is titled simply "A7R," but ought to be called "THIS is How You Change a Lens Like a Pro"... feel free to substitute "bada**" for "pro."

I have to admit I didn’t get too worked up when the Sony A7 and A7R were released. The last time I wrote about Sony it was how there were so few lenses for the NEX system years after introduction. So now we’re going to a system requiring a whole new lens mount. Sure the camera’s specs were interesting. But the idea of yet another camera body good mostly for shooting lenses on adapters wasn’t very exciting. So I planned to ignore it.

Over the course of my week in Nashville, I got to try out both of Sony's new full-frame mirrorless cameras. And so, here is the promised sample image gallery, broken up into categories of photos taken with the a7, the a7R and the a7R with the E-Mount 24mm f/1.8 APS-C lens.

This last week, I had the great pleasure of joining many of my fellow writers from other major photo and tech news outlets for a week of fun and photography with Sony in Nashville, TN. Basically, the event gave us all a chance to test out the new mirrorless full-frame a7 and a7R cameras (as well as the RX10, which I'll hit on in another post) in a variety of situations, with Sony artisans and engineers on hand to answer all of our questions.

Now that we think about it, we should have expected this, but we just didn't see it coming. The photo above supposedly shows a new camera on its way from Hasselblad. In keeping with the Lunar and Stellar before it, the Hasselblad Solar pictured above will basically be a Sony a7 redesigned using expensive materials and sold at a much higher price.

After all of the anticipation, rumors and leaks we sincerely hope the announcement still has you excited, because Sony has finally made the long-awaited a7 and a7R official. That's right, the cameras once known only as the "NEX Full-Frame" have finally arrived, with full specs, press photos and a lens and accessory lineup to prove it.

It's hard to look at  the spec sheet on the upcoming Sony A7 and A7r mirrorless compacts and not be impressed. With a 36 MP full-frame sensor (on the A7r), compact body, interchangeable lens system, and a price tag that undercuts most full-frame DSLR's by a good margin, some will be tempted to call it the perfect camera on its expected announcement date of October 16th.

A few might agree with that sentiment, but a better way to look at Sony's newest wunderkind is as a manifestation of the trend towards diversification in the digital camera market.

Over the weekend, we got our first official glimpse at what the Sony A7 full-frame E-Mount mirrorless camera looked like. But that uber-blurry image has been replaced by a few official-looking full-sized photos that truly show what we have to look forward to.