a7

Out on the Road: Getting to Know the Sony a7 and a7R

This last week, I had the great pleasure of joining many of my fellow writers from other major photo and tech news outlets for a week of fun and photography with Sony in Nashville, TN. Basically, the event gave us all a chance to test out the new mirrorless full-frame a7 and a7R cameras (as well as the RX10, which I'll hit on in another post) in a variety of situations, with Sony artisans and engineers on hand to answer all of our questions.

Photo Shows the Hasselblad Solar: A Sony a7 Dressed in Fancy Materials

Now that we think about it, we should have expected this, but we just didn't see it coming. The photo above supposedly shows a new camera on its way from Hasselblad. In keeping with the Lunar and Stellar before it, the Hasselblad Solar pictured above will basically be a Sony a7 redesigned using expensive materials and sold at a much higher price.

Sony Unveils the a7 and a7R, E-Mount ILCs that Pack a Full-Frame Punch

After all of the anticipation, rumors and leaks we sincerely hope the announcement still has you excited, because Sony has finally made the long-awaited a7 and a7R official. That's right, the cameras once known only as the "NEX Full-Frame" have finally arrived, with full specs, press photos and a lens and accessory lineup to prove it.

The Sony A7 and Camera Development: Progress or Diversification?

It's hard to look at  the spec sheet on the upcoming Sony A7 and A7r mirrorless compacts and not be impressed. With a 36 MP full-frame sensor (on the A7r), compact body, interchangeable lens system, and a price tag that undercuts most full-frame DSLR's by a good margin, some will be tempted to call it the perfect camera on its expected announcement date of October 16th.

A few might agree with that sentiment, but a better way to look at Sony's newest wunderkind is as a manifestation of the trend towards diversification in the digital camera market.