PetaPixel

VSCO Gets a Massive $40M Investment to Build Out Its Photo Community

VSCOCam

Known most for their film emulation presets, mobile app, and creative network, Visual Supply Co. has taken the photography world by storm since their inception in March of 2011. Releasing VSCO Film, VSCO Keys, VSCO Cam, VSCO Grid, and their VSCO Journal, they’ve shown that they aren’t only a company looking to sell products – they’re a company striving to build an entire community by creating and establishing effective resources for photographers.

And as of today, there’s proof in the form of dollars that others believe in their endeavors. $40 million dollars worth of belief to be precise.

Secured in a Series A investment from Accel Partners, VSCO’s 43 employees now have the security knowing they can carry on with their ambitions, pushing even more than before with the new capital.

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Accel Partners seem beyond excited for the future of V$¢O VSCO, sharing the following in their official announcement:

Building this platform has, not surprisingly, timed nicely with the rise of the mobile creative, who are taking to smartphones and tablets to not only consume, but also to create. Each day millions of potential photographers come online with new, powerful mobile devices — hardware which long ago swallowed the point-and-shoot camera, and is fast approaching the capabilities of the DSLR. They enable real photographers to forgo expensive equipment in favor of the portability and flexibility of a smartphone, while making a “photog” of the rest of us.

Not only is the investment helping VSCO though, it’s helping us to know that a company that’s already as reliable and trustworthy as VSCO is going to stay around for a long time to come. That amount of capital combined with the minds already at VSCO is sure to yield some incredible products and services in the future, but until then, we’ll just have to wait with bated breath.

(via Accel Partners)


 
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  • mrjakecampbell

    all i want is a kodachrome preset! 40m surly you can make it happen!

  • http://www.sheelyphoto.com/ Justin Sheely

    “hardware which long ago swallowed the point-and-shoot camera, and is fast approaching the capabilities of the DSLR.”

    This is almost as stupid as the CEO of Yahoo’s comments on photographers. Have these people ever picked up a DSLR? Excuse me as I go punch a hole in the wall.

  • http://www.aluzinando.com Fernando Callo

    The only biggest difference between DSLR’s and m4/3, CSC, mirrorless, etc is the OVF which I really like. Everything else is available in the other cameras (weather sealing, “billions” fps, high ISO performance, Mpx, quality, etc). But yeah, a smartphone is far away from that, specially the iPhone which VSCO considers as the only smartphone for mobile photography.

  • Smarten_Up

    Unless Instagram and VSCO allow anything other than square photos, this all seems useless….

  • florianamoser

    did you ever use vsco?
    I really like vsco, apart from the presets (where 95% give you a faded badly scanned analog look…) you have the control over the whitebalance, exposure, contrast, shadow/highlight recovery, saturation, highlight/shadow tint… croppingpresets (iphone native images are 4:3, at least for my iphone 4s) are in 3:2, 4:5, 1:1… not that bad!

  • jaakewilson

    I like the lightroom presets.

  • Jordan Butters

    VSCO Cam does allow any aspect ratio. And VSCO Film are presets so don’t affect crops or ratios.

  • Don Tusk

    They are working on it. VSCO is amazing !

  • Brixton

    Check out their “05 Archetype Consumer Films” pack.

  • http://visualsupply.co/ VSCO

    We allow all aspect ratios to be taken, edited and shared through VSCO Cam. Check out a display of daily curated images from the app here: http://grid.vsco.co